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La vente d'antibiotiques à l'unité bientôt testée - Le Figaro

La vente d'antibiotiques à l'unité bientôt testée - Le Figaro | Santé Industrie Pharmaceutique | Scoop.it
Le Figaro La vente d'antibiotiques à l'unité bientôt testée Le Figaro Les députés ont donné ce vendredi leur feu vert à une expérimentation, dans des pharmacies volontaires et pendant trois ans, de cette mesure annoncée en septembre par la ministre...
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IBM Research travaille sur un service IoT pour le secteur hospitalier

IBM Research travaille sur un service IoT pour le secteur hospitalier | Santé Industrie Pharmaceutique | Scoop.it
A travers le prototype Chiyo présenté cette semaine par IBM Research, un service d'analyse de données dans le cloud pourrait permettre à des fournisseurs de dispositifs connectés d'aider les médecins à suivre des patients hospitalisés au moment de leur retour à la maison.

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YESITIS CONNECTE LES ETIQUETTES EN SERIE #SERIALISATION #PHARMA #hcsmeufr

YESITIS CONNECTE LES ETIQUETTES EN SERIE #SERIALISATION #PHARMA #hcsmeufr | Santé Industrie Pharmaceutique | Scoop.it

Yesitis connecte les étiquettes en série : RFID et NFC - au coeur du médicament connecté pour apporter de nouveaux services et de la sécurité


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Top Artificial Intelligence Companies in Healthcare to Keep an Eye On - The Medical Futurist

Top Artificial Intelligence Companies in Healthcare to Keep an Eye On - The Medical Futurist | Santé Industrie Pharmaceutique | Scoop.it
Read about the biggest artificial intelligence companies in healthcare ranging from start-ups to tech giants to keep an eye on in the future.

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Une intelligence artificielle pourrait détecter un cancer de la peau à partir d’une simple photo. #dermatologie

Une intelligence artificielle pourrait détecter un cancer de la peau à partir d’une simple photo. #dermatologie | Santé Industrie Pharmaceutique | Scoop.it
Une intelligence artificielle entraînée par des chercheurs de l’université de Stanford aux États-Unis serait capable d’identifier certaines maladies de

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A framework for sharing patient data – Accenture | Klick Health

A framework for sharing patient data – Accenture | Klick Health | Santé Industrie Pharmaceutique | Scoop.it
HealthIT.gov has published a white paper written by Accenture and titled 'Conceptualizing a Data Infrastructure for the Capture, Use, and Sharing o
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Has online health information changed the physician-patient relationship?

Has online health information changed the physician-patient relationship? | Santé Industrie Pharmaceutique | Scoop.it
The Journal of Internet Medical Research shows that “Internet health information seeking can improve the patient-physician relationship depending on whether the patient discusses the informat…
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Alejandro Buldón's curator insight, January 26, 4:21 AM
Journal of Internet Medical Research: "A medida que los pacientes tienen un mejor acceso a la información de salud a través de Internet y esperan estar más involucrados en la toma de decisiones de salud, modelos tradicionales de la relación entre el paciente y el proveedor y las estrategias de comunicación deben ser revisados para adaptarse a esta evolución demográfica".
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Le cabinet dentaire à l'ère du digital

Le cabinet dentaire à l'ère du digital | Santé Industrie Pharmaceutique | Scoop.it
A l'occasion du dernier congrès de l'Association dentaire française (ADF) , un livre blanc a été publié sur le thème "le cabinet dentaire à l'ére du numéri

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AstraZeneca lance la plateforme Vivre avec un cancer du poumon

AstraZeneca lance la plateforme Vivre avec un cancer du poumon | Santé Industrie Pharmaceutique | Scoop.it
Afin d’améliorer le quotidien des patients atteints d’un cancer du poumon et de leurs proches, AstraZeneca lance le site www.vivreavec.eu. Découverte.

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How Technology is changing how we Monitor our Health

How Technology is changing how we Monitor our Health | Santé Industrie Pharmaceutique | Scoop.it
How todayes How Technology is changing how we Monitor our Health by providing more effective Data

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prgnewshawaii's curator insight, January 20, 1:22 AM

A major shift in health care is underway, thanks to digital devices that monitor our bodies and report their findings to health care professionals.  Many of these devices will be wearable, giving those with chronic diseases more mobility and a better quality of life.


Russell Roberts


Hawaii Intelligence Digest


https://hawaiiintelligencedigest.com


https://paper.li/f-1482109921

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Feeli : une application pour communiquer en direct avec des professionnels de santé 

Feeli : une application pour communiquer en direct avec des professionnels de santé  | Santé Industrie Pharmaceutique | Scoop.it
Les trois parisiens Benjamin Zerah et ses amis de longue date Charlotte et Sami sont les créateurs de l'application Feeli, lancée en novembre 2015 avec un

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Start Track drague les mutuelles avec son coach sportif issu du Cnes

Start Track drague les mutuelles avec son coach sportif issu du Cnes | Santé Industrie Pharmaceutique | Scoop.it
Après plusieurs mois de R&D, la start-up Start Track réalise une dernière campagne de tests, auprès notamment de mutuelles, avant de donner le coup d'envoi commercial de son application d'accompagnement à la pratique sportive. Son originalité ? Ce coach sportif personnalisé repose sur un algorithme initialement développé par le Cnes pour l'entraînement physique des spationautes. 

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Un Bordelais invente un logiciel révolutionnaire pour éviter les erreurs de médicaments

Un Bordelais invente un logiciel révolutionnaire pour éviter les erreurs de médicaments | Santé Industrie Pharmaceutique | Scoop.it
Jeune médecin chercheur du CHU de Bordeaux, Clément Goehrs vient de créer une plateforme unique au monde d’aide à la prescription pour les médecins généralistes. Une solution, qui pourrait sauver des vies, car certains médicaments sont parfois prescrits à tort des patients avec de lourdes conséquences Avec ses cheveux en bataille et son regard emprunt d’humilité, Clément Goehrs fait un peu figure de petit « génie ». Il faut dire que son profi

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E-santé : dis moi qui tu es, je te dirais à quoi faire attention

E-santé : dis moi qui tu es, je te dirais à quoi faire attention | Santé Industrie Pharmaceutique | Scoop.it
LE CERCLE/POINT DE VUE - Des logiciels savent déjà programmer des publicités ciblées. Des système

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Les chiffres clés du médicament en France #decembre2016 #laDataReference #hcsmeufr #pharma

Les chiffres clés du médicament en France #decembre2016 #laDataReference #hcsmeufr #pharma | Santé Industrie Pharmaceutique | Scoop.it

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Les nouvelles technologies au secours d’Alzheimer

Les nouvelles technologies au secours d’Alzheimer | Santé Industrie Pharmaceutique | Scoop.it
Une montre connectée, des capteurs et une application mobile ? C’est l’idée de deux Lyonnais pour aider les malades d’Alzheimer et apaiser leurs proches.

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30 Facts & Statistics On Social Media And Healthcare

30 Facts & Statistics On Social Media And Healthcare | Santé Industrie Pharmaceutique | Scoop.it

Constantly evolving social technology and user centric trends make for the perfect digital strategy storm! What platforms are better suited to adapting to drastic changes than those that focus on individualized care?  In this article, we highlight the most relevant statistics of social media and healthcare.

  1.  42% of individuals viewing health information on social media look at health-related consumer reviews. (Source PWC)

Takeaway:  Audiences are seeking collective knowledge when it comes to their health related decision making.  Having multiple voices who can relate to a similar situation, or who have experienced similar circumstances, will always garner greater persuasion than that of a single brand.

  2.  32% of US users post about their friends and family’s health experiences on social      media. (Source PWC)

Takeaway: Social media platforms like Facebook, Twitter, Google, or even SnapChat have become the modern day blog forums for folks to vent about their loved ones healthcare stories and/or struggles.  For healthcare brands and startups, there’s huge potential in connecting with these caregivers and patients.

   3.  29% of patients viewing health information through social media are viewing other patients’ experiences with their disease. (Source PWC)

Takeaway: Patients want the most reliable information possible from their physicians/doctors, but want to familiarize themselves with others experiencing the same obstacles and concerns. Connecting with others suffering from the same disease(s) gives patients a basis on how things could go – regardless if it’s for better or for worse.  

  4.  Of all the individuals viewing healthcare information on social media, 24% are viewing health-related videos/images posted by patients.  (SourcePWC)

Takeaway: Straight from the source on a visual scale that is both irrefutable and incredibly compelling. Patients that post videos or images from a relatable stance tend to generate far more engagement as opposed to normal text only posts.

  5.  74% of internet users engage on social media. 80% of those internet users are specifically looking for health information, and nearly half are searching for information about a specific doctor or health professional.  (Source PewResearch)

Takeaway: Millions of people globally are using social media actively on a daily basis, and a great deal are wading through vast amounts of “social noise” looking for treatment options, disease groups, patient/doctor insights, and more.

 
 
  6.  Information on social media can halve a direct influence on patients’ decisions to seek a second opinion or choose a specific provider, particularly for people who are coping with a chronic condition or managing their diet, exercise or stress. (Source PWC)

Takeaway: Patient and caregivers will always seek out second opinions; searching the web helps them to discover via social media (or the internet in general) potential alternatives to diagnoses and/or treatments they otherwise wouldn’t know about.

 7.  Some of the most engaged and active audiences on social media are individuals coping with a disability or chronic condition, including heart disease, cancer, diabetes and people who have recently experienced a medical emergency. (Source PewResearch)

Takeaway: People who have undergone or are coping with a disability or chronic condition want their voices heard. They want to share their personal insights, that could potentially help another patient who is struggling. They don’t just care – they want to make a real difference and pay it forward.

 8. 81% of hospitals said service lines expressed an interest in participating in the hospital’s social media strategy. (Source AFIA)

Takeaway: It’s important for facilities to have their own accredited policies surrounding the use of social media, as it’s an invaluable tool for communication, reputation building, and general education purposes beyond the doors of the hospital.

 9. 60% of consumers say they trust doctors’ posts versus 36% who trust posts from a pharma firm. (Source MDDI)

Takeaway: Self explanatory – doctors are trusted more than brands themselves, because of their background. If brands want to build greater trust, it’s worth looking to strategically align themselves with medical influencers in the social space.

 10. 50% of healthcare apps available to consumers can be downloaded for free and are produced by a variety of developers. (Source IMS Institute)

Takeaway: Healthcare apps are all the rage – and for good reason. Portable medical data is coming soon; patients want more control over their health from a data ownership standpoint (let alone a physical standpoint).

 
 
  11. 27% of patients comment or post status updates based on health-related experiences. (Source MDDI)

Takeaway: Health is a very personal experience, but one that we all benefit from. Patients care about other patients, and want to provide as much information as possible (or obtain as much information as possible) in order to make the best decisions they can.

 12.  Among the 165,000 health & medical apps now on the market, nearly two thirds are focused on general wellness issues like fitness, lifestyle & stress, and diet. The remainder is made up by apps focused on specific health conditions (9%), medication info & reminders (6%), and women’s health & pregnancy (7%). Mental health apps led among disease specific apps, followed by diabetes (source: iMedicalApps)

Takeaway: While a preventative focus is important, apps are a surefire way to monitor what is and isn’t working. This translates across all facets of general health, mental health, and disease specific conditions that need more granular, individualized attention.

   13. $392,000,000 is the revenue from mobile healthcare apps in 2015 (source: Northern Kentucky University)

Takeaway: The app space isn’t getting smaller anytime soon. The healthcare space in particular, is set to grow exponentially as the largest generational segment of individuals in the US (the Baby Boomers) begins retiring and increasingly familiar with tech.

 14. California, New York, and Texas hospitals use social media the most of any other state. (Source Master of Health Administration)

Takeaway: This is interesting! If you don’t live in one of these states, maybe it’s time to take a look at your social presence!

15.  88% of physicians use the Internet and social media to research pharmaceutical, biotech and medical devices. (Source Master of Health Administration)

Takeaway: Doctors and physicians need access to information too – it’s important for them to diversify their knowledge base by keeping up to date on medical developments, tech, and treatments.

 
 
 16. Out of the 5,624 hospitals in the United States, only 1,501 are using a form of social media, which equates to approximately 26%. (Source OXZ IN)

Takeaway: Social media is an incredibly powerful tool for garnering influence, reaching audiences, and building brand awareness and trust. Social media is not only good for your patient base, it’s good for your employees too.

  17.  Healthcare marketers use social media less often than other marketers. (Source Content Marketing Institution)

Takeaway: Healthcare organizations are often locked in archaic methodologies that worked wonders for them in the past, and their size makes it difficult to suddenly adapt to newer trends and tech. While somewhat disadvantaged, this doesn’t mean they can’t turn around in a timely fashion with a properly implemented digital strategy tailored to their specific need and goals.

 

 18. On average, healthcare marketers spend 23% of their total marketing budget on content marketing activities, compared to 31 percent for all marketers.  (Source Content Marketing Institution)

Takeaway: There’s a knowledge gap between best practices for content marketing and compliance-mandated content marketing. Many healthcare marketers are afraid of triggering an Adverse event, or exposing themselves in a way that might cause financial ramifications or bad press. Too often, this means the quality of this component of their  marketing suffers.

  19. Healthcare marketers tend to use print at higher rates than other marketers.  For print magazines 47% of healthcare marketers use them versus 35%, and for print newsletters 43% of healthcare marketers use them, versus 28%.  (Source Content Marketing Institution)

Takeaway: This goes back to using outdated methodologies – much of their consumer base is rooted in older tricks of the trade. As is the tech the marketers use, and the age of the marketers themselves. New tech requires new blood; adaptation is never easy, but it’s inevitable. Audiences will be talking about your brand whether you’re on social media or not.

 20. There are 695 hospitals on YouTube and 1,116 hospitals on 4Square. (Source Becker’s Spine Review)

Takeaway: 4Square is a powerful tool that provides additional audience insights regarding geographic-specific preferences. With such low participation, this could be an area of opportunity for physical clinics, hospitals, and specialist practitioners looking to generate stronger relationships with their localities.

 
 
 21. 72% of all internet users are active social media users. (Source CDW)

Takeaway: Can you fathom this number? It’s in the hundreds of millions for the USA alone. Imagine what they all have to say!

 22. 43% of baby boomers are starting to leverage social media for healthcare related information.  (Source Mature Marketing Matters)

Takeaway: The silver surfers (as they’re called) are coming out in droves – ease of access, quality and quantity of information, and more qualified sources means this crowd is well armed and equipped to make those important healthcare related decisions while heading into retirement.

 23. There are 27.4 million people over the age of 55 engaged in social networking, and 19 million of those use Facebook.  (Source 4 Imprints)

Takeaway: Facebook is easily the social media that trumps all other channels – it’s diverse, unique, and offers an array of information if you know where to look. It also benefits from the ability to connect individuals, both far and wide, via similar interests.

  24. 53% of physician practices in the United States have a Facebook page. (Source CDW)

Takeaway: Astounding! We just learned audiences are 60% more likely to trust doctors that are online than those that aren’t! This means 50% of doctors in the US aren’t expanding their reach beyond their localities.

  25. There are at least 967 hospitals on Twitter and around 3,000 hospitals have a company page on LinkedIn. (Source Becker’s Spine Review)

Takeaway: LinkedIn by far is a healthcare provider favorite – but mostly for recruiting and employments means. It’s not the place to generate a true “following”, or engage with audiences via their brand. The lack of Twitter accounts is an example of this.

 
 
   26. 16% of Facebook users post reviews of medication, treatments, doctors or insurers. (Source Becker’s Spine Review)

Takeaway: This may seem like a small number, but remember – there are 191.3 MILLION users in the US alone. The quantity, let alone quality of the content being posted by several million users is absolutely invaluable to your brand.

 27. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (Source Mediabistro)

Takeaway: The millennial generation is constantly pushing the evolution of social technology – and the age of transparency in business is upon us. Audiences want their voices to be heard, so user-centric businesses must respond to these voices in order to stay relevant.

   28. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (SourceFluency Media)

Takeaway: Older generations have their preference of media, just as younger generations do. But don’t discount their presence among diversified platforms – there’s still a bounty of information to be revealed by these quieter audience segments.

 29. 23% of drug companies have not addressed security and privacy in terms of social media. (Source Mediabistro)

Takeaway: This is troublesome; brands that aren’t online are still being talked about online. It’s to their advantage to create an online presence that allows consumers to approach them directly. But it’s moreso important for them to develop a best practices process and fulfill compliance requirements so they can do so without the fear of repercussion.

 30. YouTube traffic to hospital sites has increased 119% year-over-year. (Source Google’s Think Insights)

Takeaway: This is awesome! When audiences get to actually “see” what their healthcare providers do, it generates a unique blend of trust, reliance, and inquisitiveness around their brand.


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Médicaments: un Français sur deux ne suit pas ses prescriptions

Médicaments: un Français sur deux ne suit pas ses prescriptions | Santé Industrie Pharmaceutique | Scoop.it
La moitié des Français oublie ou adapte les prescriptions médicales, selon un sondage Ifop.
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mHealth has many potential uses for pharma “beyond the pill” | Klick Health

mHealth has many potential uses for pharma “beyond the pill” | Klick Health | Santé Industrie Pharmaceutique | Scoop.it
A new report from eMarketer (paid) looks at both 'beyond-the-pill' and 'around-the-pill' mHealth services for pharma companies. The company has
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Wearable Parkinson's system gets CE marking

Wearable Parkinson's system gets CE marking | Santé Industrie Pharmaceutique | Scoop.it

Global Kinetics’ Parkinson’s KinetiGraph system records body movements and other symptoms, generating data drive reports to alert patients and clinicians to potentially significant changes.


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Votre montre fitness bientôt remboursée par l'Assurance Maladie ?

Votre montre fitness bientôt remboursée par l'Assurance Maladie ? | Santé Industrie Pharmaceutique | Scoop.it
Un rapport parlementaire incite au remboursement des objets connectés aidant à la prévention par l'Assurance Maladie.

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La première borne interactive d'objets connectés rentre en pharmacie

La première borne interactive d'objets connectés rentre en pharmacie | Santé Industrie Pharmaceutique | Scoop.it
Objetconnecte dévoile sa borne connectée spécialisée dans la santé en pharmacie. Elle traversera la France pour proposer les meilleures innovations santé.

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GSK and MIT Team Up to Test Flumoji - an Android App That May Provide RWE in Clinical Trials

GSK and MIT Team Up to Test Flumoji - an Android App That May Provide RWE in Clinical Trials | Santé Industrie Pharmaceutique | Scoop.it

Flumoji is your health wizard. Tell it how you feel and it will magically learn how to help protect you from Flu and other ailments.


This MIT study is designed to help increase awareness of the spread of flu and flu-like symptoms and educate you on how to reduce the risk of -- and help prevent -- flu infection. Your data along with other users of the app could potentially improve overall health outcomes in the general population.

 

Flumoji is being tested by MIT and GSK to see if it can speed up identification of flu outbreaks.

 

“Real-time tracking of seasonal flu outbreaks is key,” says GSK on Facebook. “However, researchers have yet to find a tracking mechanism that’s fast and reliable enough to support testing of potential #flu treatments in clinical trials.”


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rob halkes's curator insight, January 12, 9:15 AM

RWE (real world evidence) and RWD (-data) bear the promise that we find context conditions and personal factores needed for #precisionmedicine ! It takes more to "tango" however, so it is good to see how initial collaborations begin to find ground!

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Parcours patient connecté : où en sont les cliniques ?

Parcours patient connecté : où en sont les cliniques ? | Santé Industrie Pharmaceutique | Scoop.it
Pour les établissements privés, les services numériques apparaissent de plus en plus comme des moteurs d’attractivité et de personnalisation des parcours patients à l’heure où la prise en charge en ambulatoire a vocation à se développer. DSIH revient, avec ce dossier, sur quelques innovations remarquables annoncées en 2016, à commencer par celle du lauréat des derniers Trophées de la FHP, Vivalto Santé, primé pour ses innovations ChimiOrale et Vivalto Life.

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Un nouvel acteur de santé : le patient expert

Un nouvel acteur de santé : le patient expert | Santé Industrie Pharmaceutique | Scoop.it
Après l’essor de l’éducation thérapeutique du patient, un nouveau concept a fait son apparition : le patient expert, qui représente une ressource capitale.

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SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS

SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS | Santé Industrie Pharmaceutique | Scoop.it

The battle for the best pharmaceutical marketing practices has begun. And the big guns are now digital pharma marketing gadgets. Social media has slowly but surely bought its place in the pharma marketing budgets, reducing traditional marketing budgets.

Channel mixes are now placing use of digital tools, devices and analytics support systems as the next strategic advantage and area of development. Multichannel marketing in pharma therefore is in vogue. In the US on digital marketing spending by pharmaceutical industries is in billions.

Many trends are shaping this change. The stakeholders of the healthcare industry are evolving and continue to expand their roles both within and outside of their domains. With the rising healthcare costs, the need to develop virtual solutions is also becoming eminent. Furthermore, the customer directions are changing. Physicians are not just passive recipients of information, but now seek active engagement and input from pharma companies to ensure they provide the best care to patients.

The patients themselves are becoming aware and active regarding their health decisions. This again creates a new channel of consumer engagement for pharma, which can only be successfully attained with the help of social media.

It is important to understand the magnitude of growth of social media overall to perceive the kind of benefits pharmaceutical marketing can obtain using this medium. Social media has become the key source of health seeking information for patients. Around 34% of Americans regularly use social media for this purpose. Twitter became a popular means to send information among physicians. It has now become a common ground for physicians to share information and ideas. Finally, the same has become an effective medium for patient education and connection by health policy makers and providers. The social media therefore is the new front to engage both physicians and patients.

Pharma marketing strategies therefore need to infuse digital media as a key ingredient in their efforts to drive optimum results.


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Dove Nobel's comment, January 6, 9:32 AM
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JEAN PASCAL POISSONNET's curator insight, January 7, 11:41 AM
Social media will become the heart of marketing for Pharma companies. This is a chance to create a true cooperative ecosystem where industry, health profesionals and patients have a chance to interact. Though in Europe, the relationship between health pros and industry is more and more regulated, this is still a chance to reinvent such relationships and a way out sterile conflicts of interest.