Santé 2.0
5.4K views | +0 today
Follow
Santé 2.0
Your new post is loading...
Your new post is loading...
Scooped by LA BLOUSE BLANCHE
Scoop.it!

L'agence de communication santé : La Blouse Blanche !

L'agence de communication santé : La Blouse Blanche ! | Santé 2.0 | Scoop.it
Agence de Communication Santé - KOL management, MedEd, Events, Formations, Editions, Santé 2.0, Web Tv, PharmaSuccess, Rencontres Recherche Clinique, Octobre rose
LA BLOUSE BLANCHE 's insight:

Agence de communication santé, spécialisée en KOL Management, Medical Education et Event.

En collaboration avec les leaders, nous développons des programmes de formation et des évènements clés en main pour répondre à vos besoins de communication.

Afin de vous accompagner dans la conception, la gestion et la réalisation de vos projets, nous mettons à votre service notre expertise scientifique et nos savoir-faire opérationnels.

Notre démarche intégrative prends en compte vos contraintes et les transforme en opportunités évolutives dans le temps.

Ensemble, construisons votre projet de communication environnementale !

L’échange, la proximité et la réactivité font partie intégrante de l’identité de La Blouse Blanche.

 

La science de relier les compétences !

more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Concilio lève 3 millions d'euros pour lancer de nouveaux services

Concilio lève 3 millions d'euros pour lancer de nouveaux services | Santé 2.0 | Scoop.it
Concilio permet de conseiller et de mettre en relation les patients avec un médecin spécialisé.
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Table ronde SynAApS - Sécurité des données de santé

Découvrez l’intégralité de la table ronde du Cloud Event Santé SynAApS le 19 janvier 2017. Ethique, risques liés aux dernières tendances technologiques
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

E-santé : quelles solutions proposées par les Territoires de Soins Numériques ? | E-media, the Econocom blog

E-santé : quelles solutions proposées par les Territoires de Soins Numériques ? | E-media, the Econocom blog | Santé 2.0 | Scoop.it
La coordination des parcours de soins est au cœur du programme Territoires de Soins Numériques lancé en France en 2014. Les cinq projets régionaux sélectionnés, basés sur des plateformes et services digitalisés sont maintenant entrés en phase opérationnelle. SI coordonnés, dématérialisation, outils de communication en ligne, etc., voici un aperçu des innovations qu’ils proposent. Avec […]
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Tout et Rein by renaloo.com
Scoop.it!

Miss Londres : ePatiente militante !

Miss Londres : ePatiente militante ! | Santé 2.0 | Scoop.it

« Je fais partie de ces personnes qui ont trouvé énormément de réconfort sur internet ». Très active sur Twitter sous le nom de @MissLondres, cette ePatiente qui vit avec la maladie d’Hashimoto depuis 7 ans a fait de son combat pour la reconnaissance des droits des personnes malades chroniques son métier.  Rencontre avec la coordinatrice du collectif [im]patients, Chroniques et Associés.


Via Renaloo
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Le Monde de la pharma & de la santé connectée
Scoop.it!

Quels défis ralentissent l’émergence d’une médecine de précision ? | L'Atelier : Accelerating Innovation

Quels défis ralentissent l’émergence d’une médecine de précision ? | L'Atelier : Accelerating Innovation | Santé 2.0 | Scoop.it
La médecine de précision consiste à étudier le génome humain, l’environnement et le mode de vie du patient pour prévenir une maladie ou proposer un traitement ciblé. Quels obstacles subsistent et pourquoi cette médecine du futur n’est pas encore celle du présent ?

Via Céline Cayrol, Esposito Christelle
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from vetitude
Scoop.it!

Plan EcoAntibio et antibiorésistance : version 2 pour le plan national de réduction des risques en médecine vétérinaire

Plan EcoAntibio et antibiorésistance : version 2 pour le plan national de réduction des risques en médecine vétérinaire | Santé 2.0 | Scoop.it
La lutte contre l’antibiorésistance se poursuit. Stéphane Le Foll, ministère de l’Agriculture a annoncé les vingt actions du plan ÉcoAntibio 2 (2017-2021)

Via Vetitude
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from RSS Circus : veille stratégique, intelligence économique, curation, publication, Web 2.0
Scoop.it!

PressForward: a WordPress plugin to aggregate and curate content through RSS

PressForward: a WordPress plugin to aggregate and curate content through RSS | Santé 2.0 | Scoop.it
PressForward provides an integrated workflow for curating content aggregated from the web.
Via Serge Courrier
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

#PortraitDeCDO – Thierry Picard – Pierre Fabre | OCTO talks !

#PortraitDeCDO – Thierry Picard – Pierre Fabre | OCTO talks ! | Santé 2.0 | Scoop.it
#PortraitDeCDO – Thierry Picard – Pierre Fabre Découvrez pour le sixième #PortraitDeCDO, avec le portrait de Thierry Picard Chief Digital Officer de Pierre Fabre Médicament et Santé. Vous allez pouvoir découvrir les enjeux du numérique pour son entreprise, ses contraintes au quotidien ou encore son rôle au sein de sa société pour faire bouger les lignes du digital. Des […]
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Cancer du sein : ces femmes qui vivent avec un risque plus élevé que les autres

Cancer du sein : ces femmes qui vivent avec un risque plus élevé que les autres | Santé 2.0 | Scoop.it
À cause d’antécédants familiaux ou de prédispositions génétiques, certaines femmes voient leur risque de développer un cancer du sein augmenter. Comment vivre avec le spectre de la maladie ? …
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Le Monde de la pharma & de la santé connectée
Scoop.it!

Les algorithmes au service de la santé publique

Les algorithmes au service de la santé publique | Santé 2.0 | Scoop.it
Début 2015, la Caisse nationale d’assurance maladie (CNAM) et l’École polytechnique ont noué un partenariat d’un

Via Chanfimao, Esposito Christelle
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Social Media and Healthcare
Scoop.it!

SOCIAL MEDIA MARKETING FOR MEDICAL PRACTICES

SOCIAL MEDIA MARKETING FOR MEDICAL PRACTICES | Santé 2.0 | Scoop.it

There’s no denying that social media is a key component of effective marketing for your practice and its influence in the medical community continues to grow. The digital landscape of today offers many opportunities to spread awareness of your practice and services to a wide audience. And with the advent of online reviews, patients can be your best promoters about your services and care on social media, allowing you to grow your reputation online. 

NOREEN QUADIR | SOCIAL MEDIA & COMMUNICATIONS, THE VERDEN GROUP

Twitter
If you’re looking to engage with the medical community or media influencers, Twitter is a great tool to discover those users and create relationships with them. With 67 million users in the U.S., Twitter has a large audience with whom to connect. 

On Twitter it’s all about keeping it short and sweet. With a limit of 140 characters (that’s letters, punctuation and spaces) you need to be succinct and part of that is using hashtags effectively. Think of hashtags — words or phrases prefaced with the # symbol — like an index in the back of a book. When you search for a topic by hashtag, all the tweets with that tag will be gathered in a list. With 66% of Twitter users saying they discover new businesses that way, the right hashtag can make your tweet be the one that gets noticed. 

You can get used to twitter by searching keywords and hashtags (that’s a word with # in front of it, such as #health) on topics like medical, health, wellness, doctor, and healthcare to see the top or latest tweets and conversations containing these words. Join the conversation by replying and re-tweeting to help establish online connections and increase the chance of gaining new followers. 

When sharing a blog post or an article, it’s important to always tag the author’s Twitter handle so they see you sharing their content. Continue engaging with users that you connect with to maintain follower loyalty. Twitter also allows you to create lists where you can add users to specific groups making it very easy to target a group of users with one tweet or to find their tweets on specific topics. For example, if you are following a parenting blog, you might want to add them to a blogger list. That way, you can easily find their latest posts by going to that particular list. 

Instagram
At only 7 years old, Instagram may be one of the newer platforms on the market. As of December 2016, Instagram had 600 million monthly active users, and that’s up from 500 million in the six months prior, so you can see how quickly this is becoming the place to, literally, be seen. It has gone from a niche photo sharing app to an essential marketing platform for many businesses. Instagram is all about photographs and visuals and can be used to show the ‘behind-the-scenes’ aspects of your practice. 

Further, being called the “happiest place on the internet by Psychology Today, Instagram is a great platform for infusing your marketing with creativity, happiness and smiling faces. Pictures of your office and staff are a great way to build personal connections with your patients and to show potential prospects the welcoming feeling they will get when they visit. It also gives you the opportunity to share personal tidbits about your team such as their hobbies and interests outside of work. And their pets. (Instagram users love a good animal pic) So if you like to take photos, Instagram may be the place for you! Like Twitter, Instagram’s reach is more effective when your post includes those hashtags. You can target your state, city, or community easily and effectively with the use of hashtags too. Take the Instagram post from PM Pediatrics, for example. With this one image, a short message and a couple of hashtags PM Pediatrics is sending the message “We’re fun, friendly people,” and “This is a happy place to visit.” 

Pinterest
Even larger than Instagram, Pinterest commands 70 million domestic users and calls itself the “the world’s catalogue of ideas”. That is a good tagline, as it is considered by many to be the platform for inspiration through its easy topical searches and visual approach. Much like a virtual bulletin board, its primary use is often for finding and saving recipes, parenting hacks, style inspiration and creative pursuits. Posts on Pinterest are known as pins and they always include image that then links back to the source website. 

Pinterest is a place where you can curate content to pin (share) on boards that you create. Showcase the personality of your practice by choosing content that represents your practice’s brand and create boards for topics that will be of interest to your patients. A family practice, for example, may want to create boards for topics like food & nutrition, family fun for events in your community, crafts & activities for kids, stress management, and inspirational quotes. Users can search by interest, so when someone keys in “food for picky toddlers” the content you have pinned on that topic will appear in their results. 

Consider this: Pinterest is heavily invested in building out its platform with the latest in 'machine learning', in order to better understand the content and the people using Pinterest. Now you can see how new parents may be matched quickly to your practice for pediatric content that matches their interests. Essentially, you can post and just let Pinterest do the rest of the work for you! 

Key Tips
Whichever social platforms you decide to use, you’ll want to showcase your brand by including your logo or a picture that best represents your business and images that convey the personality of your practice. Be thoughtful in your photo selection and if you don’t have a great one that represents your practice it is worth the small investment to have a professional photo taken. Always be sure to add information about your practice, including services, location, hours of operation, website link, and contact information. Keep in mind that you don’t need to be active on all social platforms. You may want to start out with one or two so you don’t feel overwhelmed. Choose the platforms that would work best for your practice. Ask your patients which networks they use by handing them a quick survey at the check-in desk that lists the main networks and asks them to check off the sites they use. Even better, ask them to rank which sites they use from least to most. If the majority of them use Facebook, then that is the best network for you to set up a profile. ​

Finding Your Voice
Once you have your social pages set up, you can start posting content and growing your audience. Posting engaging and interesting content is vital if you want to engage followers and have them share your content further afield. There are two important things to keep in mind before you start posting; know your target audience and stick to your brand. Think about what interests your patients and your local community most. Ask yourself what they care about most when it comes to healthcare and their families? ‘Sticking to your brand’ means focusing on what sets you apart and makes your practice unique, the feeling or qualities that make your practice different from the one down the block. Your ‘voice’ is an extension of that brand; it is the style and personality that comes across in your messaging. Be consistent in your voice — for an example, if you run a pediatrics office, your brand’s voice may be friendly, fun, and family-focused, whereas a multi-specialty practice may use a more serious tone that reflects the experience and expertise of their practitioners. stores and determining the price of goods without any consumer resort due to lack of purchasing options, oversized insurance companies wield power over patients, who may no longer be able to afford insurer-determined co-pays for medical services, and physicians, who may be paid much lower fee-for-service rates. It may take physician and consumer outrage at continuously rising premiums, deductibles, and co-pays to influence government action to limit insurance company power. 

Developing Engaging Content
In addition to sharing pictures and info about your team and facilities, you also need to include posts about the services your practice offers, such as same day sick visits, flu shots, breastfeeding consultations, nutritional counseling, etc. Find new and creative ways to share information about these services often as a consistent reminder to new and existing patients. Humor is a great tool for engaging on social media — instead of just posting a text-based notice about same day sick visits, include that funny comic you saw online about colds and flu. 

In addition to posts about your practice, it’s essential that you also share content that is not directly about your business but is of interest to your audience. Social media gives you the opportunity to be a resource of information for your specific audience. To keep patients and followers consistently engaged with your pages, it is always good to post content that provides them with helpful information or content that can enrich their lives. Examples include such topics as general healthcare tips, diet and nutritional advice, safety tips for sports and other activities, how to treat a rash, or how to get a good night’s sleep. 

Share posts from other pages and accounts that would be relevant to your audience and be sure to tag the account from which you are sharing. The same should be done when sharing an article from a website. For example, if you post something from The Wall Street Journal, tag their account. Tagging is expected and appreciated in social media as you’re providing more exposure for others and thus, those pages become more likely to follow and share your content as well. 

Make your content as visually interesting as possible a studies have shown that people respond better to visual content. Infographics are a great way to do this and are visual representations of information designed to present the material quickly and clearly, which in turn makes them ideal for use on social media. You can search online for infographics on topics of interest to your patient base, or consider creating your own using one of the many online tools available such as infogr.am. To keep your pages fresh and interesting to a large audience, be sure to share helpful info about a wide range of interests including local activities and events in your community, parenting and family articles, and inspirational quotes. Having a good mix of content encourages your audience to keep coming back and interacting with your pages. 

Another effective strategy in social media marketing is to ask survey type questions. Your surveys can be just for fun or to get useful feedback from your patients. Your question could range from, “Brussels sprouts or spinach? Which foods do your kids refuse to eat?” to “Do you know if you are overdue for a well visit?” with responses to check off. It’s a great way to get people to respond to your posts and engage with your practice, and a useful tool for determining which services your practice can improve. 


Via Plus91
LA BLOUSE BLANCHE 's insight:
Share your insight
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from innovation & e-health
Scoop.it!

Apple développe des capteurs Apple Watch de suivi du diabète - Sciences - Numerama

Apple développe des capteurs Apple Watch de suivi du diabète - Sciences - Numerama | Santé 2.0 | Scoop.it
Depuis cinq ans, Apple travaille en secret au développement de capteurs afin de mieux traiter le diabète. La technologie, reliée à l'Apple Watch, permettrait de mesurer les niveaux de sucre avec précision, sans aucune intrusion dans le corps du patient.

Via Festival Communication Santé, Jerome Leleu
more...
loicpharma's curator insight, April 13, 11:44 AM
Quand un gafa développe un produit de santé...
Scooped by LA BLOUSE BLANCHE
Scoop.it!

#IoT : Rythm lève 10 millions d'euros pour améliorer le sommeil des Français - Maddyness

#IoT : Rythm lève 10 millions d'euros pour améliorer le sommeil des Français - Maddyness | Santé 2.0 | Scoop.it
Rythm a convaincu Maif Avenir, le fonds de l'assureur, à peine un an près avoir déjà bouclé une levée de 10 millions d'euros.
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Esanté : quand thérapie et formation passent par le jeu et le digital - Fédération de l'Hospitalisation Privée

Esanté : quand thérapie et formation passent par le jeu et le digital - Fédération de l'Hospitalisation Privée | Santé 2.0 | Scoop.it
L’e-santé est représentée par des dispositifs connectés à usage domestique mais pas que. Elle se … Continuer la lecture de Esanté : quand thérapie et formation passent par le jeu et le digital → Continue reading %s
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Soins de santé et ICT : 10 plates-formes à suivre absolument

Soins de santé et ICT : 10 plates-formes à suivre absolument | Santé 2.0 | Scoop.it
Une liste de 10 sites Internet sur l'e-Santé traitant exclusivement des soins de santé et de l’IT (Santé Numérique) et proposant des nouvelles et éditoriaux.
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Village by CA : 15 start-ups rejoignent l’accélérateur montpelliérain

Village by CA : 15 start-ups rejoignent l’accélérateur montpelliérain | Santé 2.0 | Scoop.it
FRENCH TECH. Le Village by CA Languedoc, accélérateur post incubation vient de confirmer avoir sélectionné les 15 premières start-ups qui intégreront le Village courant décembre 2017. Le comité de sélection composé des 4 partenaires ambassadeurs du Village -IBM, le Groupe Nicollin, le groupe GGL et le Crédit Agricole du Languedoc- et de 9 partenaires sponsors -Union Matériaux, …
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from digit@l Trends and more about the innovation around us !
Scoop.it!

Panorama des médias sociaux 2017

Panorama des médias sociaux 2017 | Santé 2.0 | Scoop.it
Déjà la dixième édition de mon panorama des médias sociaux. Quand j’ai publié la première version en 2008, je ne me doutais pas que ces plateformes sociales allaient s’emparer du web et complètement modifier l’équilibre des forces de l’époque. Et pourtant… nous sommes en 2017 et les plateformes règnent en maitre sur le monde numérique. Si le panorama n’a pas beaucoup changé par rapport à celui de 2016, les annonceurs peinent à se conformer à ce nouveau contexte mobile-first. Je vous propose de faire le point sur les dernières tendances et pratiques à adopter.
Via Stéphane Koch, Esposito Christelle
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Le Monde de la pharma & de la santé connectée
Scoop.it!

Retrouver la vue grâce à un nano-implant rétinien

Retrouver la vue grâce à un nano-implant rétinien | Santé 2.0 | Scoop.it
Des chercheurs américains viennent de concevoir une nano-prothèse révolutionnaire. Placée dans la rétine, elle sera en mesure de parfaitement restaurer la vision de personnes souffrant de défaillance visuelle. Oui oui, on parle bien de re-voir quand on est aveugle !

Via LMC Les Médias en Chantier , Nelly Renard, JP Fourcade, Esposito Christelle
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Pharma-news
Scoop.it!

Des perturbateurs endocriniens retrouvés dans les cheveux des enfants - L'Usine Santé

Des perturbateurs endocriniens retrouvés dans les cheveux des enfants - L'Usine Santé | Santé 2.0 | Scoop.it
Les cheveux de 43 enfants âgés de 10 à 15 ans, vivant en milieu urbain et rural, ont été testés. Des perturbateurs endocriniens ont... - L'Usine Santé

Via Robert Courbé
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Stratégie e-santé 2020 : France eHealthTech appelle à l’action ! | France eHealthTech

Stratégie e-santé 2020 : France eHealthTech appelle à l’action ! | France eHealthTech | Santé 2.0 | Scoop.it
La #France doit promouvoir la #stratégie de l'#esanté pour développer les #startup https://t.co/599GMfVjpt https://t.co/5CCw8ioJdI
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Hellocare lève 1 million d’euros pour développer son service de consultation en ligne - Assurance du futur

Hellocare lève 1 million d’euros pour développer son service de consultation en ligne - Assurance du futur | Santé 2.0 | Scoop.it
L'application est gratuite et est disponible sur tablette et mobile depuis janvier 2017.Sourced through Scoop.it from: www.frenchweb.fr
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

Autonomous #sweat extraction and analysis applied to cystic fibrosis and #glucosemonitoring using a fully integrated #wearable platform #PNAS

Autonomous #sweat extraction and analysis applied to cystic fibrosis and #glucosemonitoring using a fully integrated #wearable platform #PNAS | Santé 2.0 | Scoop.it
National Academy of Sciences
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Le Monde de la pharma & de la santé connectée
Scoop.it!

Apple développe une technique de suivi du diabète

Apple développe une technique de suivi du diabète | Santé 2.0 | Scoop.it

Via Rémy TESTON, Esposito Christelle
more...
No comment yet.
Rescooped by LA BLOUSE BLANCHE from Management de Santé
Scoop.it!

L’alliance des médecins retraités et des internes contre les déserts médicaux

L’alliance des médecins retraités et des internes contre les déserts médicaux | Santé 2.0 | Scoop.it

Via RECIPRO RH
more...
No comment yet.
Scooped by LA BLOUSE BLANCHE
Scoop.it!

La e-santé, indispensable demain ? – Master Intelligence Economique et Stratégies Compétitives

La e-santé, indispensable demain ? – Master Intelligence Economique et Stratégies Compétitives | Santé 2.0 | Scoop.it
Les objets de santé connectée sont-ils une véritable valeur ajoutée à notre quotidien ? https://t.co/PE8cilhjOz #eSanté #hcsmeufr
more...
No comment yet.