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Minority of medical students detected melanoma in staged encounter | Dermatology

Minority of medical students detected melanoma in staged encounter | Dermatology | SanovaWorks Client Relations | Scoop.it
Dermatology | Less than 25% of medical students detected a probable melanoma during a standardized patient clinical examination involving a melanoma moulage, according to study results.
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Young Men More Likely to Die of Melanoma Than Young Women

Young Men More Likely to Die of Melanoma Than Young Women | SanovaWorks Client Relations | Scoop.it
Although young men represent a smaller number of melanoma cases compared to young women, they represent a greater number of deaths caused by the disease, according to a study published in JAMA Dermatology.Stanford...
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Don

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Branding tips for building your dermatology or cosmetic surgery practice | Dermatology Times

Branding tips for building your dermatology or cosmetic surgery practice
Luciana Halliday's insight:

For Next Steps

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Positive Growth Predictions Lead Big Pharma to Take a Second Look at the Dermatology Market - Watch List News

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Know Thyself: Self-Awareness Sales Techniques

Know Thyself: Self-Awareness Sales Techniques | SanovaWorks Client Relations | Scoop.it
Salespeople need to pay attention to how they're feeling and interact. Follow these self-awareness sales techniques to positively impact your sales.
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Improve Sales Techniques: Step 10 of 10 Steps to Grow your Business

Sales is where the rubber meets the road!
Luciana Halliday's insight:

This is great article

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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | SanovaWorks Client Relations | Scoop.it
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Via TechinBiz
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4 Steps to Social Selling - Pardot

4 Steps to Social Selling - Pardot | SanovaWorks Client Relations | Scoop.it

Digest...

 

Step 1. Get Your Reps on Social Media.

Make sure that they have accounts set up on all of the major social sites that your prospects actively use, whether that’s Twitter, LinkedIn, or another site. Encourage them to share content and start actively participating in conversations surrounding your brand, product, and industry.

Step 2. Set Up a Social Media Monitoring Tool.

The easiest way for your sales reps to stay updated on what’s going on in their social media networks is through a social media monitoring tool like HootSuite, TweetDeck, or CoTweet. Using one of these tools, have them set up filters to track mentions of your product or service, your company name, and any (or all) of your competitors.

Step 3. Have Them Monitor Applicable LinkedIn Groups.

Many prospects take to LinkedIn when they want to have discussions about products or services, especially in B2B.

Step 4. Have a Process In Place for Social Media Leads.

Having a process in place ensures that your sales reps know just what to do when they find a lead on Twitter or LinkedIn, and can act as quickly as possible.


Via marketingIO
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marketingIO's curator insight, June 17, 2013 2:42 PM

Social selling 101, but it you haven't taken the course, this is a good first read. For more relevant articles, search our Filter for "social selling."


  • See the article at www.pardot.com
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Reg Nordman's curator insight, January 24, 2014 11:07 AM

Pretty good path to follow

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Step No. 2: Determine the best way to connect with prospects - In Photos: How To Use Social Media To Make Sales

Step No. 2: Determine the best way to connect with prospects - In Photos: How To Use Social Media To Make Sales | SanovaWorks Client Relations | Scoop.it
“Facebook is the best arena for business to consumer sales,” Francis says.
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Valeant Pharmaceuticals International, Inc. - M&A Call - Seeking Alpha

Valeant Pharmaceuticals International, Inc. - M&A Call - Seeking Alpha | SanovaWorks Client Relations | Scoop.it
Valeant Pharmaceuticals International, Inc. - M&A Call
Seeking Alpha
And from there, we can start building out our dermatology capabilities in China. That's similar to Turkey. It's similar to some of the other markets.
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8 Steps To Effective Content for Social Media - B2B Marketing Insider

Summary...

 

8 Steps To Effective Content For Social Media

Listen firstStop creating crapEngage your audienceFind your voiceBe helpfulFind your Rhythm: (the 4-1-1 rule of social sharing)Reject excuses for not using any social channelsBe entertaining, if you can

 


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Andrew Federici's curator insight, June 14, 2013 2:50 PM

Not a bad top 10 list--no holding back.

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:13 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:16 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

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GREENSBORO, N.C.: Merz North America Reveals Refresh of Its Corporate Website | Business Wire | Rock Hill Herald Online

GREENSBORO, N.C.: Merz North America Reveals Refresh of Its Corporate Website | Business Wire | Rock Hill Herald Online | SanovaWorks Client Relations | Scoop.it
The U.S. corporate website of Merz North America (an affiliate of the global Merz Pharma Group) now features a clean, modern look and feel that reflects the company's reputation for innovative, high-quality medical products and premier customer...
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Positive Growth Predictions Lead Big Pharma to Take a Second Look at the Dermatology Market | Virtual-Strategy Magazine

Positive Growth Predictions Lead Big Pharma to Take a Second Look at the Dermatology Market | Virtual-Strategy Magazine | SanovaWorks Client Relations | Scoop.it
According to a new BCC Research’s report, Skin Disease Treatment Technologies and Global Markets,the global dermatology market reached $15.8 billion in 2012, and is expected to reach $18.5 billion by 2018, registering a compound annual growth rate...
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StriVectin® Announces Recognition of New Retinol Technology by the World Congress of Cosmetic Dermatology - The Sacramento Bee

StriVectin® Announces Recognition of New Retinol Technology by the World Congress of Cosmetic Dermatology - The Sacramento Bee | SanovaWorks Client Relations | Scoop.it
/PRNewswire/ -- StriVectin®, a leader in the global skincare market, announces today the acceptance of their breakthrough and clinically proven Advanced Retinol technology by the Organizing Committee of the 9th World Congress of Cosmetic...
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12 Signs of Cowardly Leadership

12 Signs of Cowardly Leadership | SanovaWorks Client Relations | Scoop.it
Courageous leadership. You hear that term a lot these days. It is a call to commit and act; to make hard choices and take risks; and to do what’s unpopular and right. Language can be a funny thing though.
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Three trends in business-to-business sales | McKinsey & Company

Three trends in business-to-business sales | McKinsey & Company | SanovaWorks Client Relations | Scoop.it
As attention shifts from how to survive to how to thrive, new trends are shaping the B2B universe. A McKinsey & Company article.
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Mobile Marketing Will Generate $400 Billion in Sales by 2015

Mobile Marketing Will Generate $400 Billion in Sales by 2015 | SanovaWorks Client Relations | Scoop.it
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales.

Via TechinBiz
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Brad Johnson's curator insight, June 17, 2013 2:17 PM

Is your Business Ready for Mobile Marketing? 

Richard Stadler's curator insight, June 19, 2013 8:24 AM

Mobile and TV are the future for now. You need to understand how to work with them. now.

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5 tips for generating serious sales with social media

5 tips for generating serious sales with social media | SanovaWorks Client Relations | Scoop.it
How many sales can we generate on social media? How many leads were generated from our Facebook page? Any direct sales from YouTube? These are some of the questions that many people are asking when...
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The 5 Rules to Not Suck at Social Media If You Are in Sales

The 5 Rules to Not Suck at Social Media If You Are in Sales | SanovaWorks Client Relations | Scoop.it
That type of posting in social media -- whether it is Facebook, Twitter or LinkedIn doesn't work. So what's a sales person to do who wants to expand their network, reach the decision makers, and at the ends of the day -- close more sales?
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5 Things a Sales Leader Must Do to Survive

5 Things a Sales Leader Must Do to Survive | SanovaWorks Client Relations | Scoop.it
Surviving as a sales leader isn't easy. It takes dedication and the ability to adapt. Discover 5 tips to survive as a sales leader today.

Via Bill Cosgrove
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Customer Reviews to Drive Sales #marketing

Customer Reviews to Drive Sales #marketing | SanovaWorks Client Relations | Scoop.it

Having product reviews on a website can provide a dramatic boost in sales. Think about these facts for a second:

According to iPerceptions, 63% of customers are more likely to make a purchase from a site that has user reviews.A study from the online video-review site EXPO found that reviews from consumers are trusted nearly 12 times more than descriptions that come from the manufacturer.50 or more reviews for a product can provide a 4.6% increase in conversion rates according to Reevoo stats.Visitors who read consumer reviews have a 6% higher average order value than visitors who did not read reviews according to Bazaarvoice.ForeSee Results CEO Larry Freed says if a customer “leaves your site to look for reviews, they most likely won’t come back.”


It should be fairly easy for business owners to put themselves in the customer’s shoes because we’re all consumers too. When making a purchase, potential customers want to know what other consumers think about a business or product, and that’s exactly what makes reviews such a powerful tool. Sites like Yelp and Angie’s List were founded entirely due to the demand of people to find an unbiased review to products or services in which they are interested.


Via Brian Yanish - MarketingHits.com
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Randi Thompson's curator insight, June 14, 2013 11:44 AM

Are you using your customer reviews and testimonals to attract more customers yet?