Marketing – from “4 P’s” to “4 C’s” to “4 V’s” | sanjaa | Scoop.it

Always changing environment makes us adopt. If you have heard about 4P's and maybe about 4C's, you might not heard about 4V's! Yes another very interesting approach to Marketing mix. 4V's stand for Validity, Value, Venue and Vogue. Bob Lauterborn, professor of advertising at the University of North Carolina suggests that 4P's has some major flaws. He also believes that 4C's principle is facing some dilemma. So he introduces a new marketing tool - 4V's. Read in more detail...


Via Eliza Beikerte