Sirius XM Radio announced Monday that TheBlaze will be the exclusive news provider for its 24/7 hourly newscasts on Sirius XM Patriot, SiriusXM's conservative talk channel. What's more, TheBlaze Radio Network will be ...
Does this violate end-user expectations of the micro-blogging service, which might cause a drop in use? Or is it the message size increase a smart business move to lure advertisers?
Twitter's basic ad unit is a tweet, which is why the company says it is having early success with mobile ads. But advertisers want more than just 140 characters, and Twitter is happy to help them out there, too.
That was the point of the TV ads Twitter bought Sunday -- to showcase what marketers can do when they get their hands on an actual Twitter webpage. And that is what Twitter hopes to point out in high-profile ad campaigns to come.
Twitter's NASCAR campaign shows what Twitter can do with a single keyword term -- and, presumably, what an advertiser can do once they purchase that keyword for a day (or more?). But Twitter has been steadily amping up what advertisers can do on Twitter.com for a couple years.
By definition, loyalty is expressed when a consumer chooses your product/service when other options are mostly equal. It’s a form of incremental affection whose balance can be easily disturbed. A new way of thinking about loyalty is in the framework of gamification. After all, if loyalty is about driving incremental user action in a crowded environment, gamification is able to do that and deliver viral user growth, improved satisfaction, and revenue. Here are five ways to develop loyalty, based on some of the principles of gamification.
Adele had another one of those nights at the 2012 Billboard Music Awards in Las Vegas on Sunday, taking home a whopping twelve awards including Top Artist and Top Billboard 200 Album during an eveni...
It's a bit of an overstatement to say that Fox's "American Idol" and NBC's "The Voice" are locked in a head-to-head battle. While NBC clearly aimed to ding Fox's franchise by scheduling the second season of "The Voice" to run in the same part of the year as "Idol," the shows air on different days of the week and have differing rhythms (not to mention very different direct competition on other networks).
That said, it's impossible to resist comparing how the shows are performing against each other, so to speak. The Hollywood Reporter's Shirley Halperin did that recently and concluded that "Idol" has the clear ratings edge: "Even with a ratings slump, most networks would kill for the show's numbers," she wrote. (Her whole piece is worth reading because she really digs into the numbers -- examining, for instance, what happens when you factor out the freakishly huge post-Super Bowl ratings of the Season 2 premiere of "The Voice").
But which show has its viewers more engaged? For a social-TV perspective on the "Idol" vs. "Voice" matchup, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm. Scroll down below the infographic for some context.
In what could be a landmark case, Judge Charles E. Brown of Stark County Common Pleas Court denied an injunction request by local radio station WDJQ-FM, which sought to silence two former hosts who launched their own online radio station.
The hosts started the online station after leaving WDJQ earlier this year. WDJQ had said their actions violated a noncompetition clause.
For those of you (like me) who follow the NFL, it’s been a wild roller coaster ride the last couple of weeks, not least of which is the drama around Peyton Manning becoming the newest Denver Bronco. And, as a Hoosier, I’m right in the middle of the action.
There’s a lesson here about employees and teams. Entrepreneurs must always be vigilant in making sure they have the right management team in place for their particular situation, stage of growth and future prospects. The saga of Peyton Manning is a perfect example.
Apple unveiled a new iPad today, resetting the goal line again even as competitors scramble to catch up in the burgeoning market for tablets.
The new iPad--not the "iPad HD" or "iPad 3" as previously rumored--offers a higher-resolution Retina Display similar to that of the iPhone 4 and iPhone 4S. It offers a resolution of 2,048x1,536--or 3.1 million pixels. It also features an updated processor--which the company boasted was four times as fast as the nearest competition--as well as a 4G connection.
Apple also cut the price of two models of the iPad 2 in an effort to stay competitive with lower-priced options.
Facebook just removed everyone's email address from their profile and replaced it with an @facebook.com email address without asking you. Here's how to easily fix the problem, courtesy of Lifehacker.com:
Facebook continues to quietly add and tweak features behind the scenes, without fanfare or announcements. The latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post....
Following the Facebook IPO launch on Friday, Experian Hitwise has provided an updated post based on US data showing the impact Facebook has online with its growth over the years. (US market only)
Here are 15 stats as of the May 18th IPO:
Facebook.com received 9% of all US Internet visits in April 2012 Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million US visits a day for the year-to-date 1 in every 5 page views in the US occurred on Facebook.com
Managing social media for your business can be a tricky endeavor. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?
And on top of knowing what to publish on which social network, another big question business owners struggle with is the best time to post. Publishing your content at peak times can help you reach the most people on those networks.
Turns out the best time depends which social network you're posting to, according to popular URL shortening service bitly. It tracks metrics on bitly links that are shared across networks. In particular, bitly has examined how the day and time something is posted affects how "viral" it might eventually become.
But each social network has its own "culture," bitly says, and users exhibit distinct behavior patterns. Here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr:
A story yesterday in MediaPost Media Daily News reinforces something I have strongly advocated at radio for more than a dozen years ...
TV incentive social media programs seem to be gaining ground.
In revealing some results of its social TV rewards app, ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows heavy usage and rewards for viewers with "digital currency." Though it didn't offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode.
Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:
To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter – and those are the so-called Millennials, the 76 million Americans born between 1978 and 2000 who today are between 12 and 34 or so. Check out these important facts about millennials – especially millennial tablet owners – from Magid Associates:
Slightly more than half of all tablet owners are Millennials.
Thirty-five percent of adult Millennials own a tablet. Nearly half of all males in this group own a tablet—that’s higher than any other gender/generation break.
Millennials are more likely to have a tablet than to own and regularly use personal digital media players without wifi (think older-generation iPods), netbooks, HD radios, satellite radios or e-readers.
They are just as likely to have a tablet as they are to have a handheld gaming device or Blu-Ray player.
Atlantic Records has taken an uncommon approach to using Apple’s iBooks Author — touted as a creation platform that will “reinvent the textbook” — by building an interactive ebook for the band Shinedown‘s next album.
The 75-page iPad ebook will be available March 26, coinciding with the Amaryllis album release the following day. The ebook visually tells the story of the multi-platinum rock band’s new songs, creative process and cover art.
The largest solar flare in five years is racing toward Earth, threatening to unleash a torrent of charged particles that could disrupt power grids, GPS and airplane flights.
The sun erupted Tuesday evening, and the effects should start smacking Earth around 7 a.m. EST Thursday, according to forecasters at the federal government's Space Weather Prediction Center. They say the flare is growing as it speeds outward from the sun.