Managing social media for your business can be a tricky endeavor. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?
And on top of knowing what to publish on which social network, another big question business owners struggle with is the best time to post. Publishing your content at peak times can help you reach the most people on those networks.
Turns out the best time depends which social network you're posting to, according to popular URL shortening service bitly. It tracks metrics on bitly links that are shared across networks. In particular, bitly has examined how the day and time something is posted affects how "viral" it might eventually become.
But each social network has its own "culture," bitly says, and users exhibit distinct behavior patterns. Here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr: