To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter – and those are the so-called Millennials, the 76 million Americans born between 1978 and 2000 who today are between 12 and 34 or so. Check out these important facts about millennials – especially millennial tablet owners – from Magid Associates:
Slightly more than half of all tablet owners are Millennials.
Thirty-five percent of adult Millennials own a tablet. Nearly half of all males in this group own a tablet—that’s higher than any other gender/generation break.
Millennials are more likely to have a tablet than to own and regularly use personal digital media players without wifi (think older-generation iPods), netbooks, HD radios, satellite radios or e-readers.
They are just as likely to have a tablet as they are to have a handheld gaming device or Blu-Ray player.