Branded Entertainment & Media Study
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Path "Bringing People Closer Together"

Introducing Path 3, with messaging, stickers, and the Shop. Available in iTunes and Google Play. You can sign up and learn more at path.com Credits: Directed...
Ruslan Setiawan's insight:

What do you think about this Martin??? 

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Safety Old School Style #airnzsafetyvideo

Golden Girl Betty White proves age is just a number as she gives us the old school version of Air New Zealand's in-flight safety. Watch and be in to win a tr...
Ruslan Setiawan's insight:

Corresponding with last week "persuasion" topic, I think Air NZ again did they best (the previous one is the Hobbit in-flight instruction) in persuading people to watch the in-flight safety instruction. Passengers will be more keen seeing this, rather than the usual long video with heaps different translation

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Henrik Lysdahl's comment, October 16, 2013 5:59 PM
We'll.. as an ad it might not be that fun.. but as a safety briefing its way more creative than anything else i've seen
Ruslan Setiawan's comment, October 17, 2013 12:20 AM
This one is safety briefing actually, same as what they did with the Hobbit one last year
Henrik Lysdahl's comment, October 17, 2013 6:14 AM
Are you kidding? They have heaps of those safety videos.. check out youtube
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PCSXbox - Pepsi Man Intro and Gameplay - PlayStation Emulator for Xbox - PSX

Pepsi Man is a quirky, fun little game released only in Japan. Surprisingly the games dialogue is entirely in English. This game is running on a modded Xbox ...
Ruslan Setiawan's insight:

Do you guys know this game?

Time for nostalgia !!! Lols

This game came out in either mid or late 90s I guess, designed by Japanese

I think this is one of the classic advergames played on console (PlayStation 1) and it was quite successful on those days

The game was really engaging. Although it was simple, you need a quite good skill to focus and pass each level. I guessed this game take us to different step of flow, the more you play, the higher your skill to play this game and the harder the stages will be. Personally, I did not get boring to play this game when I was a kid, because the levels were getting more challenging as my skill to play were getting better

It was a pretty good game though on that time

Well see you guys in two weeks

Cheers

 

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Avril Lavigne May Have Just Pulled Off the Greatest (and Worst) Product Placement of All Time

Avril Lavigne May Have Just Pulled Off the Greatest (and Worst) Product Placement of All Time | Branded Entertainment & Media Study | Scoop.it
Brandchannel - always branding. always on.
Ruslan Setiawan's insight:

 

New single from Avril, a quite good song but Sony makes it looks dodgy at the start and plus the bear-shark thingy kinda turned me off at the end lols

 

I guess this is the example of what had been stated by McCarty & Lowrey that more prominent placement is postive for audience's memory, but negatively impact brand attitude. And I guess audience/consumer's attitude toward a brand is more positive when placement is seamless than appears more intrusively

 

"Quite a good song, but what a grotesque music video and placement"  

 

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Consumers Prefer Mobile Devices Over PCs for Media and Entertainment | ForeSee

Consumers Prefer Mobile Devices Over PCs for Media and Entertainment | ForeSee | Branded Entertainment & Media Study | Scoop.it
ForeSee's Mobile Satisfaction Index: Media and Entertainment Edition highlights 22 to U.S. streaming video, sports, and news companies.
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Samsung Galaxy S4 60 Minutes Challenge: Stare It To Win It [VIDEO] - Dazeinfo

Samsung Galaxy S4 60 Minutes Challenge: Stare It To Win It [VIDEO] - Dazeinfo | Branded Entertainment & Media Study | Scoop.it
Samsung Galaxy S4 60 Minutes Challenge: Stare It To Win It [VIDEO]
Dazeinfo
If there could be an easiest way to own a Samsung Galaxy S4, then this is it. All you have to do is stare at it uninterrupted for 60 minutes straight.
Ruslan Setiawan's insight:

Smart campaign, obviously engaging not only toward the participants but also the spectators. Clearly highlited the brand and product message, and the new distinct feature of the phone

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Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile | Branded Entertainment & Media Study | Scoop.it
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.
Ruslan Setiawan's insight:

What do you guys think about this???

 

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Kay'Gee Rox's comment, October 25, 2013 6:36 AM
insteresting...however it might seem like the brand is pestering the consumer. Just because a consumer didn't book any travels on the web doesn't mean they want you chasing them on their mobile to book via the app.
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Old Spice "Muscle Music" Case Study

Vimeo is the home for high-quality videos and the people who love them.
Ruslan Setiawan's insight:

This is one of the best social media case study ever.

Engaging

Funny

Classic Old Spice way to sell their brand and product

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Lobby groups urge video game designers to drop gun product placements - Product Placement News

Lobby groups urge video game designers to drop gun product placements - Product Placement News | Branded Entertainment & Media Study | Scoop.it
According to reports, many video game manufacturers are signing product placement deals and licensing agreements with gun companies. These games—which f
Ruslan Setiawan's insight:

I am agree with the lobby group in urging game manufacturer to minimise authentic weapon design as a promotional platform. I guess it is important for both game and gun manufacturers to consider the ethics in product placement and concern about its impact toward children and adolescents, and also considering the increasing shooting incidents in public places and in schools/universities that are some commited by youngsters. With more ethical way to place product in the video game it will eliminate the negative effect on children.

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AXE: Susan Glenn Case Study

AXE: Susan Glenn Case Study Cannes Lions 2013 - Gold Agency BBH, New York
Ruslan Setiawan's insight:

I guess the above ad campaign's case study uses storytelling and great narration to transport the target audience

 

Axe is Lynx in NZ and Australia

Susan Glenn ad campaign is a very different approach from Axe/Lynx plus involving Kiefer Sutherland (24 TV series) to do the naration and eventually appear at the end of the ad in order to create stronger impact in absorbing audience toward the story of the ad

I guess this film ad has sucessfuly transported the audience and has escalated to become a successful buzz, and moreover integrated with other medias (such as online activities to nominate your own "Susan Glenn")

The campaign 

 

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andy's comment, August 15, 2013 7:54 PM
the link above could be an ans,moreover i was talking abt this example in class
Sheila Vargas Corrêa's comment, August 17, 2013 9:37 AM
Very creative audience transportation campaign, which certainly involves and motivate the target public in sharing their personal life experiences.
Martin K.J. Waiguny's comment, August 19, 2013 6:44 PM
Really good example / thanks for sharing!
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SCREEN AGE LOVE STORY Media Lions Winners & Shortlists Cannes Lions International Festival of

Ruslan Setiawan's insight:

I put up this case study video about a campaign of Philippines' biggest internet provider DSL, because I think the campaign is really brilliant by integrating both alternative and traditional media together to compliment one another. It was sucessfully creating engagement and to some extent entertainment for the audince. Hope you guys enjoy it!

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