It often takes a celebrity to capture the top spot in many of the year‒end lists and twitter is certainly no different. The “selfie” picture that Ellen DeGeneres tweeted at this year’s Oscar event in March remains firmly at the top with the highest number of retweets ever ‒ 3,366,592 – and counting. The question then becomes how does the category of top tweets translate to the world of healthcare?
There are a few companies that work in the realm of big data analytics and social media, but only one that I know that has an exclusive healthcare focus ‒ Symplur.
The final list was almost 1,000 tweets long, so after a manual filter (and subjective debate), we arrived at a fairly representative list of the top ten tweets that used a healthcare hashtag ‒ and then sorted by the number of times they were retweeted. Not surprisingly, they tended to mirror the power of celebrity pull around healthcare topics that also dominated the social media landscape ‒ but not exclusively.