Fitbit, the market leader in the Digital Health & Fitness category, unveiled two new trackers, the Fitbit Zip Wireless Activity Tracker and the Fitbit One Activity + Sleep Tracker--reinventing the category once again. The first all-day digital health & fitness trackers to offer Bluetooth 4.0/Smart compatibility, Zip and One have been redesigned to fit more seamlessly into people's everyday lives, making it easier than ever to count steps taken, distance traveled and calories burned, track your fitness trends, challenge and share with others, and earn fitness badges.
In addition to the two new trackers, Fitbit also released an updated iPhone app to allow these trackers to sync through Bluetooth Smart devices, like the iPhone 4S. The free Fitbit app, available on all iPhones and Android devices, now allows you to track activity charts and leaderboards and log food and other workouts on the go. Starting in October, your fitness stats will sync automatically to notify you when you are near or meet your daily goals and share your standings on fitness challenges in real time. Like earlier Fitbit trackers, Zip and One also wirelessly and automatically upload your information to any computer for deeper insight and more information.
"People are growing increasingly aware about how little we move and how we need to move more throughout the day," said James Park, CEO and founder of Fitbit. "Fitbit is dedicated to helping people achieve health and fitness with products that are well designed, beautiful, easy, and fit seamlessly into their lives. To get people moving, we know that people want a tracker that will accurately inform and motivate them to move throughout the day. We are launching Zip and One to encourage our users to get fit--in their own way."
Zip is offered in retail stores and at Fitbit.com for $59.95; One, which will replace the best-selling Ultra, will be available for sale later this fall at $99.95.
Via Andrew Spong