In the UK, doctors are working on guidelines for the appropriate use of social networks.
News that the small Scottish island of Jura had taken to social media to recruit a GP made headlines in the UK earlier this month after the ad was posted on a Facebook page entitled Perfect Practice: Idyllic Island GP vacancy.
According to the ad ( facebook.com/PerfectPracticeJura), the islanders are “looking for a doctor to run the medical practice on the beautiful Island of Jura. The Jura community of 200 want to find a candidate who will love the island, as well as look after their health."
The amount of attention received by this rather unconventional but innovative approach to GP recruitment is testament to the increasing growth of social media in medicine and healthcare.
Via Tom Hall