Public and private efforts are underway to educate the public about the benefits of health IT and access to their electronic health data. However, ultimately, physicians and nurses will be the most effective sales force for consumer health IT.
(...) "Physicians Will Be the Best Sales Force for Health IT
It's early days for patient engagement with health IT, with most patients just beginning to be exposed to EHRs in physician offices as doctors expand their use of the systems in anticipation of Stage 2 of the meaningful use program. A key metric of meaningful use is patient engagement, with the objective of sharing information with patients to both inform people about their conditions and inspire dialogue between people and their providers.
Beyond this goal, though, is another compelling reason for physicians to engage with patients via health IT: accountable care and value-based care payment regimes. That's because bolstering patients' adherence to therapeutic regimens, like blood sugar testing, prescription drug filling and adherence, and exercise routines can help keep people healthy and out of the doctor's office and emergency department or prevent readmission to hospital -- another objective called out in the Affordable Care Act.
And it's physicians -- not advertising or social networks -- who are most trusted by consumers as touchpoints for health engagement.
Ultimately, physicians and nurses will the most effective sales force for consumer health IT."
CE: Worrisome thought, having IT companies considering Physicians and health professionals as extension of their sales force... Oh, Wait! Pharma is doing that already!
Via Camilo Erazo