Treato Pharma is a new online patient intelligence service that crawls the billions of patient discussions happening online, and uses proprietary natural language processing algorithms to extract real-time insights regarding patients’ thoughts and attitudes. The interface will be officially announced at Health 2.0 next month, but I recently saw a demo and think the service deserves a central place in every pharma marketer’s toolkit.
Treato Pharma is built on the platform of Treato’s consumer site, Treato.com, an ad-free digital experience launched last year and trafficked by more than 700,000 unique visitors per month. Treato crunches mountains of “big data” behind the scenes and takes that vast unstructured content of web health discussions and filters it into relevant categories and topics around 24,000 drugs and conditions. Patients come to the site to see what their peers are thinking and feeling about treatment options and ailments, intuitively navigating to structured content that quickly provides the answers (and sparks new questions) about pressing, often critical medical challenges.
Via Olivier Delannoy, Tom Hall