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Que hay en salud? Tendencias y nuevas formas de lograr mejoras sanitarias en las comunidades
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Rescooped by Mariano Fernandez S. from Mobile Health: How Mobile Phones Support Health Care
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Report: 3 types of developers behind pharma apps and how they can boost downloads

Report: 3 types of developers behind pharma apps and how they can boost downloads | Salud Publica | Scoop.it
65 apps. That’s how many the average big pharma company has created to support their drug portfolios. Pharma’s beyond the pill market has spurred development of a prodigious number of apps. But as Research2markets’ report reveals, there’s a pretty wide gap in the audience these companies are seeking and what they want to achieve with these apps.

The goal may be to help users better understand their condition and track how they feel on a particular medication. On the other hand it may be geared to healthcare professionals. It may be designed to improve communication between physicians and their patients. Pharma companies are likely to be disappointed by the assessment by Research2markets in its Pharma App Benchmarking report, but it does show an industry that, counter to most assumptions, does recognize the potential benefits of mobile health to reach patients and companies continue to tweak their approach.

“…the leading Pharma companies have been able to generate 6.6 [million] downloads since 2008 and have less than 1 [million] active users. Given their position in the healthcare market, their app publishing efforts and the performance of some garage-type mHealth app publishers, this performance cannot make any Pharma company happy.”

There is a lot more diversity with pharma generated apps than the typical technology oriented apps. The end users could be physicians, consumers, caregivers. The app may focus on a rare disease or chronic condition. Another cause could be that pharma apps tend to be built around core products rather than market demand as the primary consideration. Many of these apps aren’t available globally/

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The report breaks apps into three categories:

Niche players include Roche or Bristol-Myers Squibb which use apps to support core products. Many of their apps are geared to healthcare professionals compared to pharma companies that fall into the other categories. Inevitably these apps have a smaller audience than those for consumers.

First success This group includes companies that are courting the mass market and garner a higher than average number of downloads. In fact, a few generate hundreds of thousands of downloads according to the report. Merck’s apps definitely conform to the 80:20 rule. Most user downloads are from three of its apps. If it was not for these three apps, Merck’s app portfolio performance would be disappointing.

Still trying applies to the likes of Bayer Healthcare and Novartis. Although they have been very productive on the app front, their downloads remain relatively small.


Via Matt Coleman, COUCH Medcomms, Philippe Marchal, dbtmobile
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UNMC Offers Free Online Ebola Courses via Moodle

UNMC Offers Free Online Ebola Courses via Moodle | Salud Publica | Scoop.it
A hot topic across the country, University of Nebraska Medical Center announced recently that they are offering two free Ebola education courses to the public via their Moodle LMS and in iTunes. Re...
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La teleformación mejora las técnicas de los profesionales sanitarios | COMunicación en SALUD | Un blog de COM Salud (www.comsalud.es) Agencia especializada en salud. Notas de prensa

La teleformación mejora las técnicas de los profesionales sanitarios | COMunicación en SALUD | Un blog de COM Salud (www.comsalud.es) Agencia especializada en salud. Notas de prensa | Salud Publica | Scoop.it
El I Congreso de Wearables y Big Data en Salud tratará la aplicación de los dispositivos wearables en formación y el papel del Big Data en emergencias.
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BMJ Blogs: BMJ Web Development Blog » Blog Archive » Twimpact factors: can tweets really predict citations?

BMJ Blogs: BMJ Web Development Blog » Blog Archive » Twimpact factors: can tweets really predict citations? | Salud Publica | Scoop.it
A new paper is kicking up a storm in the world of altmetrics (a community that seeks to incorporate social coverage in the assessment of scholarly impact).
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Print academic journals are using Augmented Reality to transform reading - iMedicalApps

Print academic journals are using Augmented Reality to transform reading - iMedicalApps | Salud Publica | Scoop.it
Print journals expand their interactivity through the use of augmented reality.
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BMJ Blogs: BMJ Web Development Blog » Blog Archive » Can mobile technology improve mental health?

BMJ Blogs: BMJ Web Development Blog » Blog Archive » Can mobile technology improve mental health? | Salud Publica | Scoop.it
Mental health, specifically depression, is in the spotlight due to the untimely death of Robin Williams last week. It has sparked much discussion of how mental healthcare could be improved to reduce the likelihood of such tragedies.
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Búsquedas bibliográficas y Bases de Datos - Congresos de Salud

Búsquedas bibliográficas y Bases de Datos - Congresos de Salud | Salud Publica | Scoop.it
Compartimos dos interesantes artículos de la Revista Enfermería en Cardiología, que te ayudarán a realizar una búsqueda bibliográfica y a conocer las bases de datos.
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El descubrimiento de más de cien genes vinculados con el autismo podría mejorar los tratamientos: MedlinePlus

El descubrimiento de más de cien genes vinculados con el autismo podría mejorar los tratamientos: MedlinePlus | Salud Publica | Scoop.it
El descubrimiento de más de cien genes vinculados con el autismo podría mejorar los tratamientos
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Planes de beneficios en salud de América Latina: Una comparación regional

Planes de beneficios en salud de América Latina: Una comparación regional | Salud Publica | Scoop.it
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Google X plans to use magnetic nanoparticles and wearable sensors to detect diseases | KurzweilAI

Google X plans to use magnetic nanoparticles and wearable sensors to detect diseases | KurzweilAI | Salud Publica | Scoop.it
Left: Nanoparticles circulate in the blood and can be built to attach to particular types of cells, such as circulating cancer cells. Right: A device worn on
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La regulación de la docencia médica está obsoleta

La regulación de la docencia médica está obsoleta | Salud Publica | Scoop.it
Debe facilitarse el acceso a las plazas para paliar el déficit de profesores clínicos
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Actualizaciòn de la preparación y capacidad de respuesta ante una pandemia de influenza PDF: http://ow.ly/DueyL

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OpenEpi: Estadísticas epidemiológicas de código abierto para Salud Pública

OpenEpi: Estadísticas epidemiológicas de código abierto para Salud Pública | Salud Publica | Scoop.it
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Nintendo's New Health Device Listens to You Sleep | WIRED

Nintendo's New Health Device Listens to You Sleep | WIRED | Salud Publica | Scoop.it
Nintendo's first entry into the "quality of life" business, which it plans to release by early 2016, is a device that tracks a user's level of fatigue by monitoring sleep.
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Future Climate Change | Climate Change | US EPA

Future Climate Change | Climate Change | US EPA | Salud Publica | Scoop.it

Via Alfredo Calderón
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Requisitos de Uniformidad para los manuscritos enviados a revistas biomédicas: escritura y proceso editorial para la publicación de trabajos biomédicos | Revista Española de Cardiología

Requisitos de Uniformidad para los manuscritos enviados a revistas biomédicas: escritura y proceso editorial para la publicación de trabajos biomédicos | Revista Española de Cardiología | Salud Publica | Scoop.it
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BMJ Blogs: BMJ Web Development Blog » Blog Archive » New twitter analytics: how many people see your tweets?

BMJ Blogs: BMJ Web Development Blog » Blog Archive » New twitter analytics: how many people see your tweets? | Salud Publica | Scoop.it
Back in July, Twitter launched an impressive analytics dashboard that was only accessible by advertisers and verified users. As of last week, however, this wealth of data became available to the public.
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BMJ Blogs: BMJ Web Development Blog » Blog Archive » Robot doctors: could science fiction become science fact?

BMJ Blogs: BMJ Web Development Blog » Blog Archive » Robot doctors: could science fiction become science fact? | Salud Publica | Scoop.it
Earlier this month, The Guardian released a video that has given certain sectors of society the heebie jeebies. It seems that technology is now so advanced that traditional middle class professions are starting to worry. But are robot doctors, online lawyers and automated architects really becoming a reality?
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Cleveland Clinic's top 10 innovations for 2015 | Government Health IT

Cleveland Clinic's top 10 innovations for 2015 | Government Health IT | Salud Publica | Scoop.it
The Cleveland Clinic on Wednesday revealed its 9th annual list of Top 10 Medical Innovations. The group includes a mobile stroke ambulance, fast, painless blood-testing that requires just a drop, and a novel intra-operative radiation approach for breast cancer as well as a lead-free pacemaker that can be implanted without surgery.
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¿Pueden los wearables ayudarnos a mejorar nuestra salud?

¿Pueden los wearables ayudarnos a mejorar nuestra salud? | Salud Publica | Scoop.it
Los wearables se nos están vendiendo como las herramientas definitivas para mantener una buena salud. Lamentablemente aún hay muchas limitaciones
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San Diego company develops 10-minute Ebola test

San Diego company develops 10-minute Ebola test | Salud Publica | Scoop.it
SAN DIEGO -- With a single prick and a single drop of blood, a San Diego company claims they can now detect if a patient has Ebola in less than 10 minutes. The breakthrough technology is called “Eb...
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José Gregorio Hernández Cisneros; transformador de la medicina en Venezuela

José Gregorio Hernández Cisneros; transformador de la medicina en Venezuela | Salud Publica | Scoop.it
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Lo último de Google X: nanopartículas para buscar cáncer en tu sangre

Lo último de Google X: nanopartículas para buscar cáncer en tu sangre | Salud Publica | Scoop.it
Los laboratorios de Google X no se detienen en las lentillas que miden la glucosa. La compañía anunció está trabajando en el diseño de unas nanopartículas magnéticas que buscarán señales de cáncer y otras enfermedades en las células dentro del cuerpo humano. La idea es poder detectar con mayor anticipación este tipo de enfermedades para un tratamiento más temprano.
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