As we marvel at the gadgets that companies such as Nike, Fitbit, Jawbone and Apple have recently produced and brought to market--gadgets that can record our heart rate, calories expended, and steps taken—one can only think of how this technology could likely be used on a greater scale to help [...]
Older consumers represent a lucrative market for digital health—if companies can get them to adopt their technology. With the population of Americans over the age of 65 expected to soar to 19 million by 2050—more than tripling since 2010—makers of digital health technology are homing in on this potentially lucrative demographic. Digital technologies promise to help older people age at home, hopefully more comfortably than generations past.
The term “revolution” is applied a little too abundantly to technological innovations, isn’t it? It is however, noteworthy to observe how certain tech advances in mobility have quite unapologetically revolutionized the way people access information.
These advances are quickly gaining momentum in the patient health management sector, as mobile devices continue to penetrate the consumer market. A 2013 Forbes article pointed out how over 80% US citizens use cell phones on a daily basis, out of which about 50% are smartphone users.
Late last year, venture capital megafirm Union Square Partners made an investment that was a bit unusual: They led a $4 million funding round for a startup targeting the medical industry. Figure 1, a small company based in Toronto, attracted Union Square’s attention by creating a social network that allows doctors, nurses, EMTs, and other medical professionals to share medical images.
The Wiki definition of UX design is “the process of enhancing user satisfaction by improving the usability, ease of use and pleasure provided in the interaction between the user and the product.” UX design success in mobile health technologies depends upon the achievement of including the best in reliability, usability, privacy and safety, content and pleasurable experience. I will discuss what I think are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter thehealthcare (vs. consumer) market.
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