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Salesforce buys Demandware for $2.8B, taking a big step into e-commerce

Salesforce buys Demandware for $2.8B, taking a big step into e-commerce | Salesforce news | Scoop.it
Salesforce made its name originally with cloud-based software to help salespeople manage their leads and close deals; and today the company took a big step..
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Tout le monde se précipite vers l'IoT, même Salesforce

Tout le monde se précipite vers l'IoT, même Salesforce | Salesforce news | Scoop.it
Et cela doit permettre de mettre en contexte les données et donc d’améliorer leur caractère décisionnel. Un pas de plus vers le Big Data donc, après les annonces parisiennes du début de l'été. A titre d’exemple, Salesforce évoque l’utilisation de sa plateforme par une société de gestion de véhicules qui mettrait en place des normes de sécurité en créant des filtres de « freinage brusque » ou d'« accélération brusque », puis en définissant « des règles déclenchant des capteurs à l'intérieur des véhicules afin d'enregistrer des informations pointant vers un éventuel problème au niveau du comportement du conducteur ». De quoi réjouir les adeptes de l’assurance as a service.
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Master Data Management Strategy for an Enterprise - YouTube

Building an MDM strategy for your Enterprise? Our Architects will walk you through the various MDM integration patterns and solution approaches that will hel...
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Luxe: comment le digital bouleverse le secteur

Luxe: comment le digital bouleverse le secteur | Salesforce news | Scoop.it
Une semaine après le Big Retail Show, Gregory Pouy, expert FrenchWeb, propose une étude sur le retail et le luxe.Le digital ne cherche pas à tout transformer, mais plutôt à trouver des solut
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Inside the Force.com Query Optimizer Webinar - YouTube

Inside the Force.com Query Optimizer Webinar - YouTube | Salesforce news | Scoop.it
The Salesforce Platform allows developers to build enterprise applications using Visualforce, Apex and SOQL. To ensure that your applications perform and sca...
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Development Strategies for Enterprise Scale From the Salesforce.com Platform - YouTube

What are the new developer tools and methodologies that will allow you to build for enterprise scale on the Salesforce Platform? How can you hit new scale bo...
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Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere | Salesforce news | Scoop.it

Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content. An email inquiry to the Paris-based company went unanswered.

 

As The New York Observer reported, the posts were born from a campaign party Chanel threw Monday for its new TV spot starring supermodel Gisele Bundchen. The brand's first Instagram post was a video (see below) that features a brief snippet of the commercial and garnered nearly 40,000 likes. Chanel's social marketing team then followed up with eight photographs from the soirée that collectively drew 158,000 likes....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 16, 2014 2:57 AM

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. And yes, I'm aware of the serendipity and irony in posting this article next to the one of the schoolgirls kidnapped in Nigeria.

Bucles de Comunicación's curator insight, October 16, 2014 4:44 AM

Este es un buen ejemplo de cómo las grandes empresas y personajes públicos compran seguidores en las redes sociales con el fin de ganar popularidad. Pero, ¿ganan popularidad o solo apariencia de popularidad? ¿Qué se consigue con esa apariencia? ¿Es el público tan simple que sigue los contenidos online según el número de seguidores que tengan sus "dueños"? ¡Reflexionemos!

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Deploying Salesforce Globally

Considering going global with Salesforce or expanding your existing implementation to a broader set? This session will help you understand the tools that are a…
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Salesforce mise sur l’Europe pour accélérer sa croissance dans le cloud

Salesforce mise sur l’Europe pour accélérer sa croissance dans le cloud | Salesforce news | Scoop.it
Le leader américain des logiciels CRM dans le cloud Salesforce va ouvrir d’ici à 2015 trois datacenters en Europe, dont un en France. Un effort qui place le Vieux Continent au cœur de sa strategie de croissance dans le cloud computing mais qui risque d’aggraver ses pertes.
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Salesforce va ouvrir un data center en France en 2015

Salesforce va ouvrir un data center en France en 2015 | Salesforce news | Scoop.it
L'annonce a été réalisée par Marc Benioff à l'issue du déjeuner de François Hollande à San Francisco auquel il a été convié.
Talal Hakam's insight:

L'Ouverture d'un data center de Salesforce en France va accélerer son adoption par les entreprises françaises. C'est une très bonne nouvelle!

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Ce que va apporter ExactTarget à Salesforce

Ce que va apporter ExactTarget à Salesforce | Salesforce news | Scoop.it

Quelle est cette technologie acquise par Salesforce pour 2,5 milliards de dollars en juin dernier ? Que va en faire le ténor du CRM ? Des réponses ont été apportées lors de Dreamforce.

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Jerome D. Simon's curator insight, November 25, 2013 8:06 AM

cet ensemble va t il concurrencer Hubspot? les paris sont ouverts...

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Measuring what makes life worthwhile

Measuring what makes life worthwhile | Salesforce news | Scoop.it
When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count.
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Why do I need Marketing Automation if I already have Salesforce Autom…

Already have salesforce automation (SFA) and email marketing tools? Marketing automation makes customer data actionable, sales reps more effective, and helps p…
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Culture

Netflix Culture: Freedom & Responsibility 1
Talal Hakam's insight:

Cette présentation sur la culture d'entreprise de Netflix est la meilleure présentation que j'ai pu lire sur la culture d'entreprise. Liberté et responsabilité : Claire, clivante, extrême. Une culture qui est vécue tous les jours et non pas simplement un slogan

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20 Tips for Dramatically Better Emails

20 Tips for Dramatically Better Emails | Salesforce news | Scoop.it
When it comes right down to it, email marketing is all about getting the basics right. Yes, you need to segment your lists and yes, you should upgrade your transactional emails but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization. The 20 tips below…
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Le premier data center de Salesforce en Europe est ouvert

Le premier data center de Salesforce en Europe est ouvert | Salesforce news | Scoop.it
Implanté en Angleterre, le premier data center de Salesforce en Europe est opérationnel... en attendant l'ouverture par l'éditeur américain de centres de données en France et en Allemagne.
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Salesforce’s Wave has hit the analytics market. Now the real fun starts

Salesforce’s Wave has hit the analytics market. Now the real fun starts | Salesforce news | Scoop.it
It’s worth noting that Salesforce has given rise to a number of hugely successful analytics companies, such as Birst, C9, Domo, GoodData, and Tableau, which are undoubtedly taking notice of this latest news. It will be important for these analytics and BI partners to become less Salesforce-dependent by focusing on power users where they can add the most value through more advanced analytics and integrations with external data services and systems. Salesforce is a moving target, and it isn’t going to stop expanding its empire anytime soon, so smart partners already know that it’s crucial to stay a step ahead of the cloud powerhouse’s next move.
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Dreamforce 14 : Salesforce dévoile Wave, son service d'analyse dans le cloud - Le Monde Informatique

Dreamforce 14 : Salesforce dévoile Wave, son service d'analyse dans le cloud - Le Monde Informatique | Salesforce news | Scoop.it
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Salesforce celebrates 15 years of innovation and giving back

In 1999 we began with a simple idea. To give everyone the power to connect to their customers in a whole new way. Today, 15 years later we've succeeded beyon...
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Release Notes

Release Notes | Salesforce news | Scoop.it
Talal Hakam's insight:

Voici le lien vers la release note Spring 14' qui passera en production le 14 Mars.

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Transform Customer Service with Service Cloud - YouTube

Join us and see how some of the world's most progressive companies are building great customer connections by delivering outstanding service at every point o...
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