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Rescooped by Clive Roberts from The MarTech Digest
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Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com

Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com | Salesforce in Australia | Scoop.it

You can't always bring customers to your best customer-service tools, but now you can bring those tools to them thanks to a new addition announced Wednesday for Salesforce's Service Cloud.

Dubbed Service Cloud Lightning Snap-ins, the new offering allows organizations of any size to take key support features from Salesforce's Service Cloud and "drop" them into their websites or mobile apps. Case-management and live-chat capabilities can now be added to mobile and Web apps, for example, and a tap-to-call feature is available for Android and iOS.

A new module enabling two-way video chat, meanwhile, allows customers and agents to see each other. A customer could also use a smartphone's front-facing camera to show the agent the problem at hand.


Via marketingIO
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marketingIO's curator insight, May 26, 8:14 AM

Another step closer to an app-driven MarTech world. Watch this space.

 

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Rescooped by Clive Roberts from The MarTech Digest
Scoop.it!

Salesforce Unveils Self-Serving Social Ad App - Website Magazine

Salesforce Unveils Self-Serving Social Ad App - Website Magazine | Salesforce in Australia | Scoop.it
A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud.

 

Excerpt...

 

With Social.com, brands can create, optimize and automate social ad campaigns. Here are some of the self-serving social ad app’s features:

Create social and mobile ad campaigns – Users can build, test and launch social ad campaigns that reach consumers on any device. Marketers can execute more effective campaigns by testing all of the available targeting, creative and placement combinations, to drive both localized and relevant ads. Additionally, they can leverage Facebook and Twitter data to identify the best content for advertising.Optimize social ad campaigns – Users can track and analyze metrics over time with live campaign monitoring and receive immediate feedback on social ad performance based on particular goals.Automate social ad campaigns – Users can adjust ad spend by defining rules to make real-time optimization decisions across all ads and campaigns.
Via marketingIO
Clive Roberts's insight:

A heads up on Social.com

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marketingIO's curator insight, May 2, 2013 9:21 AM

We scooped the announcement last week, and strongly encourage the SFDC user to investigate this powerful addition to your SFDC org.


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