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CRM - Salesforce.com PRIMER by Digital Viscosity
With a corporate user base of over 100k, Salesforce.com is establishing itself as the leader in SAAS CRMs. Read the latest here!
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What is the difference between CRM and Marketing Automation?

What is the difference between CRM and Marketing Automation? | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Does our business need CRM or Marketing Automation, or both? Whilst most of us are now familiar with CRM (customer relationship management) systems, Marketing Automation is a relatively new approac...

Via Pantelis Chiotellis
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Setting the tone for 2015: CRM begat Social CRM which begat customer engagement | ZDNet

Setting the tone for 2015: CRM begat Social CRM which begat customer engagement | ZDNet | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
What is the state of customer engagement? What kind of framework needs to be created to help businesses achieve that engagement? It starts here with the 2015 agenda for customer engagement.
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Traders Buy salesforce.com, inc. on Weakness Following Insider Selling (CRM) - Mideast Time

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Marketing analytics for attribution modeling | Loyalty360.org

Marketing analytics for attribution modeling | Loyalty360.org | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do it, and everyone thinks everyone else is doing it - so everyone claims they’re doing it.

This may be different where you are, but what I've seen here in Europe is that many folks are not aware of the full potential of marketing attribution modeling. They don't know which types there are, if it's only online or offline data, and all the other permutations and nuances. So let me see if I can sort it out for you.
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Salesforce Opens The Door To Competitors

Salesforce Opens The Door To Competitors | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
6 in 10 sales people will make quota in 2014, down from 2013 performance numbers. Training and better sales tools are needed. Sales Cloud hasn't kept up with market needs and that has opened the door to new competitors like PipelinerCRM and Get Base.
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2015 CRM predictions to fire up customer success and growth

2015 CRM predictions to fire up customer success and growth | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year.
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Salesforce.com Wants To Be The New LinkedIn - Business Insider

Salesforce.com Wants To Be The New LinkedIn - Business Insider | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Business Insider
Salesforce.com Wants To Be The New LinkedIn
Business Insider
Salesforce.com officially rolled out a new and improved version of its enterprise chat product on Thursday, a tool it calls Community Cloud.
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Dreamforce 2013: Three takeaways from the show - Fortune Tech

Dreamforce 2013: Three takeaways from the show - Fortune Tech | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
We report from the annual customer conference for Salesforce.com, the U.S. cloud computing company.
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Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud' | ZDNet

Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud' | ZDNet | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
What makes this one of Salesforce's most important acquisitions ever is Marc Benioff's proclamation last August that the Marketing Cloud is their next "billion dollar" business.
Digital Viscosity's insight:

Hello REAL Marketing Automation... now this is getting exciting!

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Salesforce.com Identity tackles only the 'really easy' stuff, Okta CEO says - PCWorld

Salesforce.com Identity tackles only the 'really easy' stuff, Okta CEO says - PCWorld | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
CITEworld Salesforce.com Identity tackles only the 'really easy' stuff, Okta CEO says PCWorld You might think Okta CEO Todd McKinnon would be concerned by the fact that Salesforce.com just launched a competing cloud identity management service, but...
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Salesforce.com's Dreamforce: What to expect - PCWorld

Salesforce.com's Dreamforce: What to expect - PCWorld | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Salesforce.com's Dreamforce: What to expect
PCWorld
Salesforce.com is gearing up for its annual Dreamforce conference, which is set to be the biggest yet, with 120,000 people expected to register.
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UPDATE: Atlantic Equities Upgrades salesforce.com on Multiple Positive Factors - Benzinga

UPDATE: Atlantic Equities Upgrades salesforce.com on Multiple Positive Factors - Benzinga | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
UPDATE: Atlantic Equities Upgrades salesforce.com on Multiple Positive Factors
Benzinga
In the report, Atlantic Equities noted, “We upgrade Salesforce.com to Overweight from Neutral.
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SFDC announces "SOCIAL.COM"

SFDC announces "SOCIAL.COM" | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Digital Viscosity's insight:

Welcome SOCIAL.COM -- how much do you thing SF paid for this domain? :)

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Why CRM data is having a moment - Digiday

Why CRM data is having a moment - Digiday | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Tech advances have made CRM and display increasingly indistinguishable in the eyes of some marketers.

Via Nikki Baird, Fred Zimny
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Nikki Baird's curator insight, January 8, 2015 9:56 AM

Is this really some kind of debate? Am I missing something? Are brands really out there advertising without knowing who their targets are and the best ways to reach them, information that would be provided by CRM? Perhaps I was wildly optimistic about the connection between what brands know about their customers and how they use that information to acquire new ones.

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Why Salesforce and Netsuite growth continues to haunt Oracle - Market Realist

Why Salesforce and Netsuite growth continues to haunt Oracle - Market Realist | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
It is clearly evident that Oracle’s dominance in the database market is not exactly leading to its dominance and growth in the cloud space.
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Salesforce is slowly siphoning LinkedIn's data science team

Salesforce is slowly siphoning LinkedIn's data science team | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Time will tell how much these people will be able to improve Salesforce's current products or affect the company's long-term trajectory.
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CRM Failure – The Dirty Secret That’s Holding You Back

CRM Failure – The Dirty Secret That’s Holding You Back | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
In my last corporate role, I ran the Australian region for one of world’s biggest CRM software companies. It was my final role in a twenty-five year career working in the technology sector. Everywhere I worked I was always a ‘true believer’ in what I was selling – you have to be, to be successful. But now, with two years under my belt on the outside of the corporate world as a management consultant, I’ve got a different perspective.I’m seeing a common theme working with clients … CRM is a dirty word. That’s because CRM failure rates are high &n
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The Effect Of HubSpot’s CRM Launch On Salesforce

The Effect Of HubSpot’s CRM Launch On Salesforce | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically these past months...
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The Best Content Marketing Combines Both Art & Science [Infographic]

The Best Content Marketing Combines Both Art & Science [Infographic] | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Content marketers are part artist, part scientist. The artist understands the power of storytelling and can creatively communicate ideas in a simple, visual, and compelling way.
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Dreamforce Platform Keynote: Salesforce1 Brings Innovation

Dreamforce Platform Keynote: Salesforce1 Brings Innovation | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Salesforce1 Platform is now the #1 Cloud Platform in the world, handling 96 billion transactions every quarter.
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salesforce.com, inc. (CRM): Salesforce.com Investors Face Significant Write ... - Seeking Alpha

salesforce.com, inc. (CRM): Salesforce.com Investors Face Significant Write ... - Seeking Alpha | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
salesforce.com, inc. (CRM): Salesforce.com Investors Face Significant Write ...
Seeking Alpha
The last time I published an article about salesforce.com (CRM), I was forecasting a 30% share price increase.
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salesforce.com, inc. (CRM): How Can Salesforce.com Make Profits? - Seeking Alpha

salesforce.com, inc. (CRM): How Can Salesforce.com Make Profits? - Seeking Alpha | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
salesforce.com, inc. (CRM): How Can Salesforce.com Make Profits?
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Salesforce.com shuttering social productivity app Do.com - ZDNet

Salesforce.com shuttering social productivity app Do.com - ZDNet | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Salesforce.com shuttering social productivity app Do.com ZDNet Announced in a brief email to subscribers on Friday afternoon, there are few details being made public as to why the Software-as-a-Service giant is discontinuing service as of January...
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Salesforce.com to Offer Private Version of its Appexchange App Store - CIO

Salesforce.com to Offer Private Version of its Appexchange App Store - CIO | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Salesforce.com to Offer Private Version of its Appexchange App Store CIO IDG News Service (Boston Bureau) — Salesforce.com has long had a public AppExchange software marketplace, but now it's going to give customers the ability to create their own...
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Cloud Leadership Rolls Over To Applications [Amazon.com, Inc., salesforce.com ... - Seeking Alpha

Cloud Leadership Rolls Over To Applications [Amazon.com, Inc., salesforce.com ... - Seeking Alpha | CRM - Salesforce.com PRIMER by Digital Viscosity | Scoop.it
Cloud Leadership Rolls Over To Applications [Amazon.com, Inc., salesforce.com ...
Seeking Alpha
Netsuite is, in some ways, an Oracle (ORCL) spin-off, only in a more direct way than Salesforce.com (CRM).
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