For more than 16 years, Salesforce has worked with both the largest names in the financial services industry — Goldman Sachs, Wells Fargo and others — and the up-and-coming fintech disruptors, like Wealthfront and Ally Bank.
Enterprise software vendor Salesforce is enhancing its Salesforce for Startups program to target early-stage technology companies. Going forward, participants will be able to use Salesforce’s Pardot business-to-business marketing automation service for 30 percent off the usual price for a year.
The program, which was first launched in October 2014, also includes free access to Salesforce services like the Heroku platform as a service, the Desk.com service-desk software, and the core Sales Cloud customer-relationship management software.
The program won’t help Salesforce immediately shed its reputation for catering only to enterprises, with lots of handholding from salespeople, but it does ensure the company has a funnel for young companies. Big cloud providers like Amazon, Google, and Microsoft all shower free credits on startups, and now there is a self-serve smorgasbord of tools available from Salesforce.
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