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How to Optimize Your Small Business Website for Best Performance

How to Optimize Your Small Business Website for Best Performance | Salesbot.com.au | Scoop.it
Data from the Speed Awareness Month website has revealed that slow websites cost the U.S.
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Rick Wyers Blog: 6 Creative Digital Marketing Ideas For A Small Business

Rick Wyers Blog: 6 Creative Digital Marketing Ideas For A Small Business | Salesbot.com.au | Scoop.it
RickWyers's insight:

As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages.

Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank.

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20 Free Tools to Manage your Reputation

20 Free Tools to Manage your Reputation | Salesbot.com.au | Scoop.it

Managing your online reputation is essential for establishing your brand and protecting your image. If you’re a small or medium-sized business, there are tools available to manage your reputation for little or no cost.

 

Here is a list of free tools to manage your reputation. There are tools to monitor and manage conversations, as well as tools to promote brand identity. Several of these tools also offer affordable premium services.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, May 19, 2014 5:55 PM

Check out these free tools to manage your online reputation.

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Discover The Power Of Copywriting: How To Improve Your Copywriting Skills To Double Or Even Triple Your Sales

Discover  The Power Of Copywriting: How To Improve  Your Copywriting Skills To Double Or Even Triple Your Sales | Salesbot.com.au | Scoop.it

Looking for simple ways to improve your copywriting skills now? This blog is a great place to begin.


Via Akshaypurswani
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The Trick to Making Content Go Viral

The Trick to Making Content Go Viral | Salesbot.com.au | Scoop.it
There is no real trick to getting content to go viral, but there are steps you can take in the right direction. Read this post to find out what they are.
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5 Warning Signs Your Sales Opportunity Won't Close

5 Warning Signs Your Sales Opportunity Won't Close | Salesbot.com.au | Scoop.it
If you experience any of these warning signs, don't delude yourself into thinking your sales opportunity will close.
RickWyers's insight:

Hope is rampant in sales. We need it to keep going - but we also need to avoid being fooled by false hope. The longer a deal stays in your sales pipeline, the less likely you are to ever close it, even if your prospect claims that he or she desperately needs your offering.

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Salesbot.com.au | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
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8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog

8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog | Salesbot.com.au | Scoop.it
Most people determine in the first few seconds to stay or leave your site. You need to create a great first impression. Here are 8 simple blog design tips.
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50 Tweetable Twitter Tips you wish you knew Years Ago

50 Tweetable Twitter Tips you wish you knew Years Ago | Salesbot.com.au | Scoop.it
Want to get more followers and increase engagement on Twitter? Or do you just want to make sure people don't think you're a space case on Twitter? (#TwitterTip: Let your personality shine on Twitter.

Via TechinBiz
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Internet Marketing News's curator insight, May 12, 2014 10:28 AM

50 Tweetable Twitter Tips you wish you knew Years Ago.

#socialmedia #twitter #tips

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How Instagram Can Be Used For Marketing Research

How Instagram Can Be Used For Marketing Research | Salesbot.com.au | Scoop.it

Compared with Facebook, Instagram has attracted much more attention from users. Nearly 57% of Instagram users would use this app every day. The research study has also reported that approximately 35% of users make use of Instagram multiple times in a day. On the other hand, only 22% of social media users check out Facebook multiple times in a day. This illustrates that Instagram has attracted loyalty of consumers to a much greater extent.

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How to become a Social Media Guru in 20 Steps | #SeriouslySocial

How to become a Social Media Guru in 20 Steps | #SeriouslySocial | Salesbot.com.au | Scoop.it
(Just to state the obvious, this article is supposed to be IRONIC and funny!) Want to climb the heights to become a Social Media Guru? Want to learn the secrets? You’re in luck! In this article I am going to share with you the … Continued

Via Neil Ferree
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Neil Ferree's curator insight, May 8, 2014 6:13 PM

If I weren't so lazy, I would have researched and found and shared in this Scooped story the article that details the 10 questions you should ask anyone who claims to be a social media guru.


I'm not going to do that in this case, since I want to use this submission as example of how and why the Pro version of Scoop.it makes all the difference in the world to my new guru in the making [url=/u/1474709 x-already-notified=1]iagdotme[/url] who I am indebited to for turning me on to Commun.it back in 2013.


So Ian, the Pro version enables the rich text editor so we can point to a page 3 layers deep within a website like this vs. the fremium version that doesn't have that capability.

iagdotme's comment, May 9, 2014 7:58 AM
Thanks, Neil. The article on the 10 questions you ask a social media guru sounds interesting.
Glad I helped you get back to Commun.it. Do you still use it regularly?

I get that Scoop.it allows you to make it easy to share an article to multiple networks with one click, but I don't quite understand the advantages of the Pro version. You say it enables the "rich text editor". I assume that means you can link to other articles and format text with bold and italics. I can see that being helpful, but is it worth paying the money for? What do you mean by pointing to a page "3 layers deep"?
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Getting The Most Out of Your Category and Tag Archive Pages

Getting The Most Out of Your Category and Tag Archive Pages | Salesbot.com.au | Scoop.it
Last week I talked about the amazing world of information architecture. We discussed how important it is to correctly classify information not only for the user’s benefit, but also to help power things like recommendation engines. I briefly mentioned then, that from an SEO perspective, correctly classifying information can aid in the form of creating powerful archive sections of web sites that can rank extremely well. In this post we will...
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67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List | Salesbot.com.au | Scoop.it
This article will show you 66 tools you can use to start growing your email list today.
RickWyers's insight:

[Email Marketing]  

 

A long list of tools to help you build a large email list.

From PopUp software to Newsletter plugins, this article will certainly give you some ideas for building your list.

 

Check it out here: http://blog.kissmetrics.com/67-tools-email-list/

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YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos

YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos | Salesbot.com.au | Scoop.it
YouTube has made it possible for channel owners to add a three-second intro to their videos, helping them build a stronger brand presence on Google’s video platform. To automatically add an intro, users must first upload the video intro to their channel as an unlisted video. Once it’s uploaded, the intro can be selected by […]
RickWyers's insight:

YouTube has introduced a new feature that can help you build a stronger brand presence - check it out at

 

http://marketingland.com/youtube-now-lets-channel-owners-add-3-second-intros-videos-82495

 

#youtube #videomarketing

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Rick Wyers Blog: Best business to start in 2014

Rick Wyers Blog: Best business to start in 2014 | Salesbot.com.au | Scoop.it
RickWyers's insight:

Given the decline in job opportunities, many individuals are forced to examine the meaning of real value in regards to time spent. There are many ways a small, home based startup business can capitalize on this.

Whatever business you have decided to start, there are some common denominators you need to factor in to ensure that the business you start is one of the best business to start in 2014.

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A small business guide to direct response on Twitter

A small business guide to direct response on Twitter | Salesbot.com.au | Scoop.it
Get more direct response insights, product how-tos and success stories in our newest guide. (Blog post: Learn how to drive direct response results on Twitter with our updated small business guide.

Via Bryce Biggs
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Don’t fake it: what every business needs to know about customer reviews

Don’t fake it: what every business needs to know about customer reviews | Salesbot.com.au | Scoop.it
The popularity of review sites has inevitably led to the unethical practice of false customer testimonials that create an unfair …
RickWyers's insight:

Sadly, the popularity of review sites has inevitably led to the unethical practice of false customer testimonials that create an unfair competitive advantage in the market.

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The future of integrated selling is now

The future of integrated selling is now | Salesbot.com.au | Scoop.it
A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!
RickWyers's insight:

If you need a guide to selling in the digital age, it has arrived.

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32 Tools providers discuss their favorite social media software

32 Tools providers discuss their favorite social media software | Salesbot.com.au | Scoop.it
There is a lot of social media software tools available but which are the best ones? Find out what the social media tool providers think.

Via Neil Ferree
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Neil Ferree's curator insight, May 19, 2014 1:28 PM

What makes this list of 32 SMM tools so appealing is that the recommendations come from a cadre of SMM tools providers, especially since they couldn't select (vote for) their own tool. 


If nothing else, its a good benchmark to confirm what SMM tools you are currently using vs. what these SMM tool providers recommend or in my case, the SMM tools currently in my SMM toolkit include:


  • Feedly
  • Mention
  • HootSuite
  • Buffer
  • Rapportive
  • Google Analytics
  • Nimble
  • Disqus
  • Canva
  • Topsy
  • Circloscope
  • Circlecount
When it comes to researching and reporting on SMM tools and processes, few outshine Ian in this area. So when he highly recommends Optinmonster, its probably a smart to check it out.
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Brand Building And Customer Intent

Brand Building And Customer Intent | Salesbot.com.au | Scoop.it
Need and want are subsets of the real motivation I believe we should all be searching for as marketers – and that is intent. Intent is about what a customer wants to accomplish rather than simply what they want to purchase. Parents want their children to be happy, to have a great childhood, to learn and absorb, and to enjoy time with their friends. That’s a way bigger agenda than just wanting to buy them the latest Star Wars figure or Playskool set.
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Here's Why Engagement Is Becoming An Important Way Of Evaluating Social Networks

Here's Why Engagement Is Becoming An Important Way Of Evaluating Social Networks | Salesbot.com.au | Scoop.it
While previously the race among social networks was for users, now engagement is becoming an increasingly important metric.
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New Need-to-Know Twitter Features for Marketers

New Need-to-Know Twitter Features for Marketers | Salesbot.com.au | Scoop.it
Here's the latest news about Twitter that you’ll want to know about and take advantage of for your own marketing purposes.
RickWyers's insight:

1. New profile layouts.

2. Bigger header and profile pictures.

3. No more Twitter wallpaper (possibly).

4. Better Twitter bio visibility.

5. More prominent display for certain tweets.

6. Twitter notifications.

7. Native ads for all MoPub publishers/Mobile app suite

8. Twitter Website cards

 

 

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Here's The 'Secret Sauce' That's Making Facebook More Addictive Than Ever

Here's The 'Secret Sauce' That's Making Facebook More Addictive Than Ever | Salesbot.com.au | Scoop.it
How is Facebook getting more addictive over time, instead of less?
RickWyers's insight:

On any given day, Mark Zuckerberg said, 63 percent of Facebook’s 1.28 billion users log into the site.

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How to Use the Power of Hashtags in Your Social Media Marketing - Jeffbullas's Blog

How to Use the Power of Hashtags in Your Social Media Marketing - Jeffbullas's Blog | Salesbot.com.au | Scoop.it
Twitter, Facebook & Instagram use hashtags. It can increase sharing by 100%. Here are 4 simple tips to use hashtags in your social media marketing
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Password Recovery Assistant

Password Recovery Assistant | Salesbot.com.au | Scoop.it

Learn the secrets of recovering lost and forgotten passwords to your online accounts, wether it,s your social networking account password or email password you have forgotten is irelevant as now thanks to the Password Recovery Assistant ebook and software bundle you can recover your forgotten passwords. Now comes with free bundled software that will read your browser,s cache file and give you all forgotten passwords stored there back!

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6 Simple Photo Tools for Creating Social Media Visuals |

6 Simple Photo Tools for Creating Social Media Visuals | | Salesbot.com.au | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.
RickWyers's insight:

6 Simple Photo Tools for Creating Social Media Visuals Social Media Examiner

check it here:

http://www.socialmediaexaminer.com/create-graphics-for-social-media/

 

#images #social media

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