Although Google Glass is still not available to the public, the company’s next project is surely turning a lot of heads. Everyone wants a piece of these eyewear computers and everyone wants to be a part of something truly high-tech.
Two major things will change when using Google Glass as opposed to a desktop or smartphone:
Local Search. This is going to be more important than ever because of the nature of the new device. If people are going to search for something on Google Glass, it’s surely going to be something location based (after all, you’re usually on the move). Google’s own Google+ local reviews will become more important and other location-specific marketing will help Google Glass determine what is around the searcher and what is the best possible choice.Long-Tail Search Queries. If you want to get found on Google Glass, trying to optimize for long-tail searches will be your best bet. The reason? People speak differently than they write. You’re more likely to find someone speaking full sentences than speaking in short keywords.
“Not responding to a customer in social media is like hanging up the phone on them. With millions watching.” –Dave Kerpen CEO, Likeable Local The most common question I get asked from small business owners is: “Is that your natural hair color?
What you charge for your products or services forms one of the most important aspects of your business. Pricing is the single most direct link to your profitability. Overcharge and you are costing yourself business, but undersell, and you loan yourself a set of headaches based around too much work and not enough profit. Potentially, you could put yourself out of business at either of these extremes.
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right? Wrong. According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail. According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.
Mothercare found successful customer service begins and ends with your website, says Sharon Millard, not through search or social media
Like many brands, Mothercare has built its reputation on expertise, in our case positioning the company as a trusted source of information for parents worldwide, not only on baby products, but on birth and childcare in general. With this high-profile position comes an increased strain on customer service and a pressure to remain one step ahead of our competition when it comes to meeting our customers' needs.
In order to keep our consumers happy and to make sure they return to us time and time again, the key to standing out is providing the right information, at the right time, in the right way and combining this with a consistency of service.
I was waiting for somebody at a wine bar the other day for a meeting when I heard two guys sitting and having a business discussion. For the…
Riding the wave of hashtags instead of creating them is a defining part of my thesis on social media. You’ll get much more success if you pay attention to what is trending on Twitter , try reverse engineer the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people think about which is “How can I create a hashtag and start my own trend?”
Here are eight ways to deal with difficult customers in order to maintain brand reputation and power quality marketing. Interestingly, these strategies aren't so far from the concept of conflict resolution
In an increasingly competitive, cautious and accelerated world, those who are willing to take risks, step out of their comfort zone and into the discomfort of uncertainty will be those who will reap the biggest rewards.
Do you have a hard time figuring out how to charge for your services or products? Well, if you’re like most entrepreneurs and small business owners, chances are you’re not charging enough. So if you’re in business for yourself, here are four tips to help you increase your prices and charge what you’re worth for your services.
1. Calculate How Much Business Revenue You Actually Need2. Do the Math 3. Have Confidence and Stop Doubting Yourself