Informative infographic showing the impact of social media on purchase behavior. Though based on consumer decisions there is an important take-away for B2B marketers in terms of social media's ability to not only influence the buying journey but also the shorter time to buy. What's also interesting is the importance of Youtube almost tied witH Facebook and LinkedIn in terms of influence.
There is so much confusion around the difference between price and value. Here is a simple example. My hometown Columbus, Ohio birthed the Wendy’s fast food restaurant chain. Wendy’s offers what they describe as a “value” menu.