Sales Training an...
Follow
Find
40 views | +0 today
 
Rescooped by Steve Bosworth from Intercultural Training (Skill Development)
onto Sales Training and process
Scoop.it!

Research Findings: The Value of Intercultural Skills in the Workplace

Research Findings: The Value of Intercultural Skills in the Workplace | Sales Training and process | Scoop.it
Culture at Work: The value of intercultural skills in the workplace —A survey conducted by the British Council, Booz Allen Hamilton and Ipsos Public Affairs, of HR managers at 367 large employers i...

Via Dianne Hofner Saphiere
Steve Bosworth's insight:

The international reality in the workplace - leverage your skills to become a sought after asset in the global workplace

more...
Lauren Herrera's curator insight, October 8, 2013 1:30 PM

This talks about how in order to do business in other cultures, that we need to understand that country, be able to speak that language, and not insult that culture without realizing that you have.  This is important if you are to branch out and do business in other countries.

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by Steve Bosworth from Sales Best Practices (sales.eu.org)
Scoop.it!

I’m Too Busy Is the Ultimate Business Leadership Excuse

I’m Too Busy Is the Ultimate Business Leadership Excuse | Sales Training and process | Scoop.it
In business leadership, the "I'm too busy" is the ultimate excuse and reflects upon one's lack of respect and authenticity.

Via Laurent J.V. Dubois
Steve Bosworth's insight:

something to consider...

more...
Rescooped by Steve Bosworth from Sales Best Practices (sales.eu.org)
Scoop.it!

Eric Jacobson On Management And Leadership: How To Be A Better Listener

Eric Jacobson On Management And Leadership: How To Be A Better Listener | Sales Training and process | Scoop.it
The business that listens is the business that learns. Here are top tips to be a better listener to your customers http://t.co/q8n0Rzc7TR

Via Laurent J.V. Dubois
Steve Bosworth's insight:

Active listening equates to sales success!

more...
No comment yet.
Rescooped by Steve Bosworth from Intercultural Training (Skill Development)
Scoop.it!

Research Findings: The Value of Intercultural Skills in the Workplace

Research Findings: The Value of Intercultural Skills in the Workplace | Sales Training and process | Scoop.it
Culture at Work: The value of intercultural skills in the workplace —A survey conducted by the British Council, Booz Allen Hamilton and Ipsos Public Affairs, of HR managers at 367 large employers i...

Via Dianne Hofner Saphiere
Steve Bosworth's insight:

The international reality in the workplace - leverage your skills to become a sought after asset in the global workplace

more...
Lauren Herrera's curator insight, October 8, 2013 1:30 PM

This talks about how in order to do business in other cultures, that we need to understand that country, be able to speak that language, and not insult that culture without realizing that you have.  This is important if you are to branch out and do business in other countries.

Rescooped by Steve Bosworth from 21st Century Innovative Technologies and Developments as also discoveries, curiosity ( insolite)...
Scoop.it!

New discovery may allow scientists to make fuel from CO2 in the atmosphere

New discovery may allow scientists to make fuel from CO2 in the atmosphere | Sales Training and process | Scoop.it
(Phys.org) —Excess carbon dioxide in the Earth's atmosphere created by the widespread burning of fossil fuels is the major driving force of global climate change, and researchers the world over are looking for new ways to generate power that leaves...

Via Gust MEES
more...
Gust MEES's curator insight, March 26, 2013 11:32 AM

 

Now, researchers at the University of Georgia have found a way to transform the carbon dioxide trapped in the atmosphere into useful industrial products. Their discovery may soon lead to the creation of biofuels made directly from the carbon dioxide in the air that is responsible for trapping the sun's rays and raising global temperatures.

Read more at: http://phys.org/news/2013-03-discovery-scientists-fuel-co2-atmosphere.html#jCp

Rescooped by Steve Bosworth from Marketing Strategy and Business
Scoop.it!

15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Sales Training and process | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
Steve Bosworth's insight:

Excellent piece - read Convince and Convert #leadership 

more...
Sylvie Mercier's curator insight, February 27, 2013 11:28 AM

Easy ....

Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers!