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The Magic Behind the Curtain: Marketing Automation [Infographic] | Tocquigny's Digital Marketing Daily

The Magic Behind the Curtain: Marketing Automation [Infographic] | Tocquigny's Digital Marketing Daily | Sales Technology | Scoop.it
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out this infographic to find out what marketing automation can do for your business.
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Eight Key Takeaways for Transformational Leaders

Eight Key Takeaways for Transformational Leaders | Sales Technology | Scoop.it
The balance of transactional and transformational leadership is what separates the highest-performing CEOs who deliver great results year after year.
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Big Data: Why Saving Data Isn’t Always a Good Thing

Big Data: Why Saving Data Isn’t Always a Good Thing | Sales Technology | Scoop.it
Jeff Bertolucci asks, “Are you a Data Hoarder?” in his recent article posted on the InformationWeek Big Data/Big Decisions site.
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Why the Data will Dictate CRM and Automation Success in 2013 - 1to1 Media

Why the Data will Dictate CRM and Automation Success in 2013 - 1to1 Media | Sales Technology | Scoop.it
Data cleanliness is of paramount importance to these marketers today. In a world of process orientation, moving the needle a few percentage points at each stage of the funnel can have significant benefits.

 

"Bad data" comes in several common forms:

Duplicate records include two or more of the same contact, causing activity tracked on a lead to be diluted, resulting in missed MQLsObsolete contacts are no longer in the position or at the company where they are listed as workingIncomplete contacts are missing fields such as job title, phone number, industry, or email addressIncorrect contacts contain a non-working phone number, old job title, or undeliverable email address
Via marketingIO
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marketingIO's curator insight, March 12, 2013 3:47 PM

We can't overemphasize the importance of working with clean data, from avoiding the above (and delivering nonsense to Sales) to the impact on your email marketing scores. Dedupe, consolidate, append and clean. Rinse and repeat.


  • See the article at www.1to1media.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Matt Casagrande's comment, April 28, 2013 7:19 PM
2013 marketers will have to look through more consumers data because the large amount of information that is coming in from social media site generated information and so for that they have created marketing automation
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Introducing Cincom Total, the First Knowledge-driven ERP Solution

Introducing Cincom Total, the First Knowledge-driven ERP Solution | Sales Technology | Scoop.it
Cincom Systems announced today the launch of its new enterprise resource planning (ERP) solution, Cincom Total™, natively developed within the Microsoft Dynamics AX platform.
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Mastering the Challenges of Engineer-to-Order Manufacturers

Mastering the Challenges of Engineer-to-Order Manufacturers | Sales Technology | Scoop.it
“We’re evolving as a software company, toward a vertical focus,” says Gil Garcia, Director of Manufacturing Industries for Microsoft Dynamics.  Many companies are utilizing an ERP strategy, to give them a competitive advantage.
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5 Ways an ERP Solution Should Capitalize on Your Investment

5 Ways an ERP Solution Should Capitalize on Your Investment | Sales Technology | Scoop.it
The majority of manufacturers today have an ERP solution that allows them to identify purchasing and production orders and know when those orders are scheduled to happen.
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Three Reasons CRM Software Should Be On Your Wish List - CRM ...

Three Reasons CRM Software Should Be On Your Wish List - CRM ... | Sales Technology | Scoop.it
Microsoft Dynamics CRM Partners and Experts provide advice, costs, comparisons, and and the latest information on CRM sofware.
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CRM in the age of the customer - KMWorld Magazine

CRM in the age of the customer - KMWorld Magazine | Sales Technology | Scoop.it
PR Web
CRM in the age of the customer
KMWorld Magazine
Managing customer relationships has become a top priority for continued business success.
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Five Customer Relationship Management (CRM) Trends That Will Impact Your Small Business

Five Customer Relationship Management (CRM) Trends That Will Impact Your Small Business | Sales Technology | Scoop.it
Discover five CRM trends that every small business owner should consider when marketing and selling products and services.

Via Fred Zimny
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Marketers Struggle to Leverage Data for Loyalty Purposes - Marketing Charts

Marketers Struggle to Leverage Data for Loyalty Purposes - Marketing Charts | Sales Technology | Scoop.it

While most marketers are collecting outside customer data for their campaigns, many are not seamlessly integrating their data, causing them to miss out on audience insights that would better inform their loyalty efforts, according to a new report from Loyalty360 and Acxiom. For example, while 68% of survey respondents (the majority of whom are involved in audience measurement) gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.


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marketingIO's curator insight, March 28, 2013 11:46 AM
  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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To Sell More, Put Pipelines In Perspective

To Sell More, Put Pipelines In Perspective | Sales Technology | Scoop.it
Pipeline management is critical for making your sales force more effective. Briefly, pipeline management uses predefined sales stages—each of which describes the status of a deal or account within ...
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Senteo Launches New Recommended Book / Reading List for Customer Experience, Customer Relationship Management and Loyalty Topics | Senteo.net

Senteo Launches New Recommended Book / Reading List for Customer Experience, Customer Relationship Management and Loyalty Topics | Senteo.net | Sales Technology | Scoop.it
As a company dedicated to helping banks and retailers to enhance the quality of their relationships with customers through meaningful experiences, the (http://t.co/fkpnccOizh)...

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7 Sales Steps to Making Your Buyer's Decision Simple - Salesforce ...

7 Sales Steps to Making Your Buyer's Decision Simple - Salesforce ... | Sales Technology | Scoop.it
Kyle Porter is the CEO of SalesLoft, Sales Intelligence One glance at your inbox and you'll understand how today's buyer has more on their plate than ever before. They can hardly bear to add more complexity to their world, ...
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Simplexity Management: A Case Study of J.C. Penney

Simplexity Management: A Case Study of J.C. Penney | Sales Technology | Scoop.it
“Penney to Tweak Message, but Not Its Strategy”―this was the headline of a recent Wall StreetJournal article in which CEO, Ron Johnson, blamed the ineffective marketing message for the continued drop in sales.
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Oracle Revises Social Offerings - InformationWeek

Oracle Revises Social Offerings - InformationWeek | Sales Technology | Scoop.it
Oracle Revises Social Offerings
InformationWeek
Oracle, like Salesforce and SAP, has made a number of social technology-focused acquisitions in the last year or two.
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Your Customer Service Relationship Management

Your Customer Service Relationship Management | Sales Technology | Scoop.it
Laying a solid foundation for good customer service relationship management is essential. (Good customer service relationship management is essential for any business regardless of the size.

Via Fred Zimny
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Microsoft Dynamics CRM Accelerates Social Capabilities - CRM ...

Interested in learning more about Microsoft Dynamics CRM? Follow this blog to stay up to date with the latest news, information, market trends and great customer success stories.

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How Competitive Intelligence Technology Nurtures Sales Relationships

How Competitive Intelligence Technology Nurtures Sales Relationships | Sales Technology | Scoop.it

Beginning the sales relationship doesn’t just require a positive attitude. It’s also crucial that sales teams take the time to research their prospects thoroughly. We encourage sales teams to use competitive intelligence technology in order to become a credible authority on market offerings, defend the product or service against the competition, understand their company’s market position, and sell advantages over the competition.


Via Bonnie Hohhof
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CxO Talk: Microsoft, Salesforce.com, CRM, and the science of hugging - ZDNet

CxO Talk: Microsoft, Salesforce.com, CRM, and the science of hugging - ZDNet | Sales Technology | Scoop.it
CxO Talk: Microsoft, Salesforce.com, CRM, and the science of hugging
ZDNet
Microsoft also discussed the Marketing Pilot acquisition, which addresses the marketing components of CRM.
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13 Tips to Get Business Teams to Use Your CRM System - CIO

13 Tips to Get Business Teams to Use Your CRM System - CIO | Sales Technology | Scoop.it
CIO
13 Tips to Get Business Teams to Use Your CRM System
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Having a great new customer relationship management system won't be worth much until you figure out how to get everyone to use it.
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Boeing 787: An Agent of Transformation

Boeing 787: An Agent of Transformation | Sales Technology | Scoop.it
Transforming an enterprise is one of the more daunting challenges associated with keeping a company viable, growing and building its success.
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Update Rollup 13 for Microsoft Dynamics CRM 2011 ... - MSDN Blogs

The CRM 2011 Update Rollup 13 (UR13) release is now available on the Download Center at http://www.microsoft.com/en-us/download/details.aspx?id=37133. UR13 will be available on Microsoft Update on April 9th.
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How to get sales reps to (willingly) use Salesforce.com ...

How to get sales reps to (willingly) use Salesforce.com ... | Sales Technology | Scoop.it
Its an age-old problem. How to get sales reps to keep Salesforce.com up-to-date given the dymanic workflow and constantly changing information associated with a high-tech sales cycle.
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Will Big Data finally turn CRM into something truly valuable?

Will Big Data finally turn CRM into something truly valuable? | Sales Technology | Scoop.it
Big Data CRM is a combination of managing, interacting, analyzing and knowing your customer and your customer contact points.

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, March 29, 2013 4:29 PM

In the past, most of the times a CRM system failed to meet expectations, because in fact CRM was only about managing the customer relationship. Big Data CRM goes further and is all about servicing the customer. However, there were more reasons why a CRM implementation failed: