I can't tell you the number of times I've heard salespeople and sales managers use what I refer to as the two deadly words in sales: if and then. Here is how this plays out: If we could come out with a cheaper model, then I know I could sell more.
What if your funnel shepherded a new customer through experiences that were designed to build a solid and lasting bond with your company, encourage repeat business, and create an evangelist for your product or service?
There are hundreds of ways for us to express ourselves in our daily lives. From the clothes we wear to the words we choose to use, the pictures we share and the music we play — the possibilities are endless.