The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
While working with a major corporation and their key account managers recently, I asked them this question: “What do you bring to your accounts that someone else from your company couldn’t do more effectively, efficiently or at a lower cost?” You can imagine the look on their faces. Each one...
One of the big differences between a manager and a leader is the leader is constantly learning. The leader is never happy thinking they know everything. They know there is always another piece of information to be learned.
There is no cure for presentation stage fright. You can reduce the symptoms with beta blockers, but when the drugs wear off, you're still… you. You're still up there with a cracking voice, runaway heart rate, and nauseating dread.
One of the biggest reasons why I don't like discounting is that it not only destroys the value proposition, it also attracts lousy customers. Customers who are price driven are the same ones who are going to push you on everything else.