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Rescooped by Koen Vanderhoydonk from Business and Marketing
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Social Media Publishing Tips: The Top 10 Tips for Tweeting

Social Media Publishing Tips: The Top 10 Tips for Tweeting | Sales & Relationship Management | Scoop.it
While there is plenty of trial and error involved in social media engagement, brands have data available to help guide the way they interact on the major social networks. One such resource is the Salesforce Buddy Media data report, “Strategies for Effective Tweeting: A Statistical Review.”


The report, which analyzed 320 Twitter handles of the world’s biggest brands for the span of 10 weeks, presents best practices for brands to increase engagement on Twitter. Below are the top 10 tips from the report:


Via Gregg Breward
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Rescooped by Koen Vanderhoydonk from Customer Experience | The How not the Why
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Customer Experience is About Fixing Silo's -- Or Is It?

Customer Experience is About Fixing Silo's -- Or Is It? | Sales & Relationship Management | Scoop.it

"That's the best way to optimize your customer experience? Why not fix it where it happens? Improve the experience on your website. Improve the experience in your retail locations or call centers. This strategy makes perfect sense, and it aligns nicely with the way your company is probably organized — with the website, retail locations, and contact centers each in their neat little silo."

 

"But based on our research, this natural strategy doesn't work because it lacks any understanding of the larger, cross-channel journeys that your customers take"

 

"Is the answer to blow up your channel silos and organize your company in a radically different way? No. Each channel needs experts with specialized knowledge, like how to code an app for a smartphone or how to design signage for a retail location. As FedEx concluded, the real answer is to create a team of experts with specialized knowledge about customer experience and to place them outside of any silo."

 

Read the full article for insight and ideas of how companies such as FedEx, Virgin Media, Cleveland Clinic, Fidelity and Walgreens have approached tracking and making the buyers journey more enjoyable. Let's face it, none of us like to be "sold to" and we want a good customer experience before we will ever recommend a product/service to our friends, family and peers.

http://blogs.hbr.org/cs/2012/08/customer_experience_should_be.html

 

The article is written around large companies. However, the insight focusing on the customers journey, not internal silo's, as the place to begin makes sense for any size of company.


Via streetsmartprof
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Rescooped by Koen Vanderhoydonk from Everything from Social Media to F1 to Photography to Anything In Between
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How Apple And Google Could Make QR Codes Mainstream | TechCrunch

How Apple And Google Could Make QR Codes Mainstream | TechCrunch | Sales & Relationship Management | Scoop.it
Editor’s Note: Brenden Mulligan is an entrepreneur and product designer who created Onesheet, Webbygram, TipList, ArtistData, MorningPics, and PhotoPile. You can find him on Twitter at @mulligan.

QR codes are everywhere.

Via Chiraag
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How To Increase Your Sales With Objection Handling Techniques

How To Increase Your Sales With Objection Handling Techniques | Sales & Relationship Management | Scoop.it
How To Increase Your Sales With Objection Handling Techniques. 1 September 2012 / 0 comments. If your work involves sales, then you should understand that one of your main responsibilities is to overcome objections made by your ...
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Rescooped by Koen Vanderhoydonk from MarketingHits
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How Addictive Is Social Media? [INFOGRAPHIC] - AllTwitter

How Addictive Is Social Media? [INFOGRAPHIC] - AllTwitter | Sales & Relationship Management | Scoop.it
Sure, you check Facebook a few times a day. You have a tab open with Twitter refreshing every few minutes. Your smartphone buzzes every time you’re tagged in an Instagram photo. But you’re not addicted!


Social media has infiltrated your life, whether you like it or not. Take a look at this infographic to see if you’re in danger of becoming an addict.

 

Read more at: http://www.mediabistro.com


Via Ivo Nový, John van den Brink, Brian Yanish - MarketingHits.com
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John van den Brink's comment, August 31, 2012 2:19 PM
Ivo, great infographic! Thank you for the scoop.
Brian Yanish - MarketingHits.com's comment, September 1, 2012 3:08 AM
Maybe we should include Scoop.it on the addiction list too. Lol
Rescooped by Koen Vanderhoydonk from Business Improvement
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An A to Z Guide to Employee Engagement

An A to Z Guide to Employee Engagement | Sales & Relationship Management | Scoop.it

Reasearch has shown that engaged employees do far more for the bottom line of your business than those employees who are disengaged, and as it is so clear that any work done to improve the engagement levels of your employees pays off many times over, it makes sense for a business owner or manager to take every step they can to engage their employees.

 

Where to start and what to do is always the question, and with so much information now available on this subject, it can be quite confusing for a business owner wanting to improve the engagement levels of their staff.

 

This good article, stesses the importance of working actively to ensure your staff are engaged, and it provides 26 simple suggestions that you can implement to get the results you require for your business.


Via Daniel Watson
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Rescooped by Koen Vanderhoydonk from Small Business Issues
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12 Most Appreciative Ways to Thank Your Customers

12 Most Appreciative Ways to Thank Your Customers | Sales & Relationship Management | Scoop.it
Doug Rice puts manners first and talks about the 12 Most Appreciative Ways to Thank Your Customers.

Via Steve Cassady
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Rescooped by Koen Vanderhoydonk from The Perfect Storm Team
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | Sales & Relationship Management | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

Via Stan Smith
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Scooped by Koen Vanderhoydonk
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5 Tips for a Great Sales Demo | Backupify

5 Tips for a Great Sales Demo | Backupify | Sales & Relationship Management | Scoop.it
Demonstrations are by far my favorite part of the sales process. As a kid growing up my grandparents actually used to have me do demonstrations at the flea.
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Rescooped by Koen Vanderhoydonk from Network Marketing Training
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6 Tips to Build Your Network The Right Way

6 Tips to Build Your Network The Right Way | Sales & Relationship Management | Scoop.it
Blog post at The Handyman Of Network Marketing : A Few Tips to Help You Build Your Network Marketing Business!

 

MLM Training


Via Hannah Kramer
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Scooped by Koen Vanderhoydonk
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5 Keys To Customer Retention

5 Keys To Customer Retention | Sales & Relationship Management | Scoop.it
Customer retention is important to the long –term success as the cost to gain a new customer is anywhere from 5 to 10 times the cost of retaining an existing customer. Here are 5 keys to keeping your customers...
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Rescooped by Koen Vanderhoydonk from Social-Business-Marketing
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The State Of B2B Lead Generation

The State Of B2B Lead Generation | Sales & Relationship Management | Scoop.it
View the results from a survey of a few hundred B2B lead buyers answering questions about lead sources, technology and more.

The world of online marketing, and lead generation, continues to evolve.

Buyer Zone surveyed a few hundred B2B lead buyers and asked them a boatload of questions about lead sources, technology and more.

This Report, State of B2B Lead Generation, will help you get a handle on what businesses are using and thinking about online lead generation - right now:

Lead sources Best practices The use of technology Marketing and sales alignment And more

This Infographic shows highlights from the survey and report

 

By BuyerZone. http://bit.ly/MTsk2L

Report  State of B2B Lead Generation. [PDF] http://bit.ly/OkdyBP

Source. http://bit.ly/SCMiko


Via maxOz
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Rescooped by Koen Vanderhoydonk from The 21st Century
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Bubble Deflated, Social Media Will Now Change the World - Forbes

Bubble Deflated, Social Media Will Now Change the World - Forbes | Sales & Relationship Management | Scoop.it
There’s no longer any need to worry that Facebook, Groupon, LinkedIn, Zynga or other social-oriented startups will change the world tomorrow—but there was never any real chance of that.

Via Dr. Susan Bainbridge
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Rescooped by Koen Vanderhoydonk from Cloud Central
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BANKING: Cloud computing changes all rules in banking

BANKING: Cloud computing changes all rules in banking | Sales & Relationship Management | Scoop.it

How will cloud computing shake up the banking industry? The pre-crisis, high-leverage banking approach is no longer fit for purpose in the post-crisis world. For example, to successfully manage current market challenges (e.g., with liquidity, volatility and regulation), retail banks can no longer rely extensively on expensive branch-focused distribution to achieve sustainable growth.


Via Peter Azzopardi
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Rescooped by Koen Vanderhoydonk from Business Improvement
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4 Traits of Incredibly Effective Delegators

4 Traits of Incredibly Effective Delegators | Sales & Relationship Management | Scoop.it

It is incredibly hard for most business owners, especially those in the startup phase, to delegate to their employees tasks they see as important, and then let them get on with the job.

 

Regardless of the difficulties of letting go, and the risks associated with doing so, effective business owners understand that without delegation their own workload becomes unmanageable, and their employees don't develop as quickly as the business requires.

 

This good article, written from the experience of a business owner, identifies the four traits a business owner needs to develop to become an effective delegator.


Via Daniel Watson
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Scooped by Koen Vanderhoydonk
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Forget Net Promoter, try the Customer Effort Score

Forget Net Promoter, try the Customer Effort Score | Sales & Relationship Management | Scoop.it
Forget Net Promoter, focus on minimizing customer effort.
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Rescooped by Koen Vanderhoydonk from Focus on Digital Strategy & Sustainable Events
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Impact Of Social Media on Travel And Hospitality | INFOGRAPHIC

Impact Of Social Media on Travel And Hospitality | INFOGRAPHIC | Sales & Relationship Management | Scoop.it

Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.

 

The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this. 

 

Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal. 

 


Via Maria Cristina Terenzio
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Rescooped by Koen Vanderhoydonk from Customer Experience | The How not the Why
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Apple's Secret Employee Training Manual Focuses on Customer Experience

Apple's Secret Employee Training Manual Focuses on Customer Experience | Sales & Relationship Management | Scoop.it

"According to Gizmodo Senior Staff Writer, Sam Biddle, “We read Apple’s secret Genius training manual from cover to cover. It’s a penetrating look inside Apple: psychological mastery, banned words, roleplaying—you’ve never seen anything like it.”

 

"This description alone should teach you a lot. It reinforces the fact that nothing at the Apple Store is taken for granted. From the way you are greeted when you walk into the store to the way Genius Bar experts (technical/troubleshooting specialists) communicate with agitated customers, Apple carefully considers the experience its customers have at every touch-point."

 

The article discusses the 5 steps Apple uses with each customer interaction at their stores.

 

1 - Approach customers with a personalized, warm welcome.

2 - Probe politely to understand the customer’s needs.

3 - Present a solution for the customer to take home today.

4 - Listen for and resolve any issues or concerns.

5 - End with a fond farewell and an invitation to return.

 

The following topics are also discussed with examples of how an Apple stores embraces all of these with their specialists. Interesting to note Gizmodo questions some of them, yet even they admit it sure seems to work.

 

* Provide fearless feedback

* Showcase the technology

* Make the customer happy

* Show empathy

* Empower employees

* Deliver enriching experiences

 

This is an excellent example it is not about "How you sell", it is all about, "How the customer buys". Apple is perhaps one of the first companies to demonstrate the full power behind focusing on the buyers journey to create the best buying experience, which is the beginning of the best customer experience.


Via streetsmartprof
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Rescooped by Koen Vanderhoydonk from Curation Revolution
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Blue Oceans Are Changing : Cirque du Soleil

Blue Oceans Are Changing : Cirque du Soleil | Sales & Relationship Management | Scoop.it
Cirque du Soleil is a dramatic mix of circus arts and street entertainment.

 

*** Re-reading Blue Ocean Strategy I remembered how much I liked their use of Cirque du Soleil. If you can reinvent circus and the theater we can re-imagine anything :). Think of all the change such as 1. WE go to Cirque where the circus used to come to us 2. NO ANIMALS because the cost too much, are unpredictable and don't tell as good a story (and less special now with NeoGeo on 24/7) and 3. Tied to popular brands to amplify both simultaneously (Beatles LOVE etc...). Marty


Via Martin (Marty) Smith
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Rescooped by Koen Vanderhoydonk from EPIC Infographic
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The Shape of Email [INFOGRAPHIC]

The Shape of Email [INFOGRAPHIC] | Sales & Relationship Management | Scoop.it

What is your inbox composed of?

 

The following infographic from MimeCast shows a breakdown of te average corporate inbox and key trends shaping email strategy. These are the results based on the survey to IT professionals across US, UK and South Africa.

 

Key take-aways:

- 63% Internal
- 37% External
- 25% Functional work emails
- 25% Essential
- 15% Low level work emails
- 14% Mission Critical
- 13% Personal
- 8% Junk

 

Source: http://www.mimecast.com/Global/Landing%20Pages/Shape-of-email-v3.jpg


Via Jonha Richman
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Rescooped by Koen Vanderhoydonk from SEO and Social Media Marketing
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Why SEO And Social Media Are Undervalued

Why SEO And Social Media Are Undervalued | Sales & Relationship Management | Scoop.it

"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.

 

What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.

 

How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".

 

Read More: http://socialmediaeatery.com/why-seo-and-social-media-are-undervalued/


Via Antonino Militello
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Leadership: It's the ultimate retention tool | Articles | Main

Leadership: It's the ultimate retention tool | Articles | Main | Sales & Relationship Management | Scoop.it
Instead of depending on loyalty bonuses and other incentives, concentrate on being the best manager possible, and your employees will be less likely to look elsewhere for job satisfaction and personal fulfillment.
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Rescooped by Koen Vanderhoydonk from MarketingHits
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Is Your Time Worth What You Think It Is?

Is Your Time Worth What You Think It Is? | Sales & Relationship Management | Scoop.it

Time is the most important asset you have—and unlike money, once you’ve spent it, you can’t earn any more. That’s why it’s so important to make the most of your 24 hours, especially as a business owner.So, how can you become more productive and profitable, without working insane hours and sacrificing your personal life? Read on for a few steps on how to start managing your time like a successful entrepreneur…

 

STEP 1: Discover how much your time is worth

The first step to maximizing your time is to understand what yours is really worth. Here’s a simple formula to help you calculate how much each working hour is worth:

 

Income ÷ Hours worked = Hourly Rate

 

For example, let’s say your income last month was $16,000 and you worked eight hours a day for 20 days. That’s a total of 160 hours. So, your hourly rate would be calculated like this:

 

$16,000 ÷ 160 = $100 Per Hour

 

Based on this example, your hours are WORTH $100. Now, let’s find out if you’re spending every hour of every day on $100 activities

 

Step 2: READ THE ARTICLE...


Via Brian Yanish - MarketingHits.com
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What is SaaS / Cloud Computing? - Guest Post by ERP Analyst. |QualityPoint Technologies

What is SaaS / Cloud Computing? - Guest Post by ERP Analyst. |QualityPoint Technologies | Sales & Relationship Management | Scoop.it
What is SaaS / Cloud Computing? - Guest Post by ERP Analyst.
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Rescooped by Koen Vanderhoydonk from B2B Social Media Marketing
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The Content Marketing Mix | Visual.ly

The Content Marketing Mix | Visual.ly | Sales & Relationship Management | Scoop.it

We designed the Content Marketing Mix to help you plan the appropriate channel for distribution as well as the optimal point in the sales cycle to use.


Via Sam Wee
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