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Toastmasters International - Tackling TABLE TOPICS™

Toastmasters International - Tackling TABLE TOPICS™ | Sales & Relationship Management | Scoop.it

In an article from the April 2006 issue of the Toastmaster magazine, veteran Toastmaster Rajiv Ramaratnam of Quincy, Massachusetts shares these tricks for taking the terror out of TABLE TOPICS™ – or any other impromptu speaking situation:


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Rescooped by Koen Vanderhoydonk from Marketing Strategy and Business
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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Sales & Relationship Management | Scoop.it

Excerpted from article:

"If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Here are 7 important tips to keep in mind as you're building your global social media content strategy.

 

1) Segment Your Audience Smartly

First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences.

Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one.

 

2) Provide Native Translations

Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Same goes for tweets and Facebook status updates.

Here are just some of the translation service providers you can choose from:

- Milengo
- Translations.com
- Lingo24
- Verbatim Solutions

 

3) Solicit Content From Local Contributors

From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. This is especially important if you decide to set up a separate blog for each language or region that you're targeting. This will keep the content on your blog fresh and varied, as well as relevant to your local audience. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost.

 

4) Post Relevant Content

Make sure you're either on top of the hot topics and sensitive issues in each of your target markets, or you hire someone to specialize in each market. In addition, make sure you’re only posting content that's relevant for each specific audience.

 

5) Use High-Quality Images Wherever Possible

Remember: An image doesn’t need a translation. Visuals are much easier for international audiences to understand, especially if you’re not creating separate profiles for each region or language. They also happen to drive engagement.

 

6) Understand Color Connotations

Figure out what certain colors mean in different countries before designing your blog and social media profiles.

 

7) Link All Your Social Channels Together

Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Therefore, make sure you link to the appropriate blog/website within each social media account's About Us or URL sections..."

 

Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx


Via Giuseppe Mauriello
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The Digital Marketers Toolbox

The Digital Marketers Toolbox | Sales & Relationship Management | Scoop.it

With so much chatter happening in our digital realm on a day-to-day basis, it can be really strenuous to navigate your way through the clutter. A regular Google search to find out whose talking about your brand won’t yield every result. Scouring Twitter for mentions is long and tedious, and with Facebook you can only gauge your followers sentiment when they post on your page or tag you. People are also cross-platforming. They’re watching TV, surfing the Internet, and interacting on social media at the same time.


With so many of these different avenues for people to engage with your brand, it means there’s also many more marketing and advertising mediums at your disposal. The opportunity for brands to expose their products and services to a wide audience is growing even wider. But, where are they going to find their audience? Not only get their voice heard, but also hear what people are saying? The approach to digital marketing needs to be versatile. So, what channels are they using most?


The advent of technology has given birth to the millions of properties out there to benefit the marketing executive, and the creation of social media has given the public an avenue to cross-platform like never before.


“Nielsen has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provide useful insight to advertisers.”

 

There is video sharing, social media properties, mobile marketing, display marketing, and email strategy to name a few. What chief marketing officers really need to be concerned about is targeting their content to the right audience. Many organizations aren’t up to date with what’s going on, and are now scrambling to shift their budgets to accommodate the digital landscape; with budgets increasing for social media, mobile, tablet, and display marketing.


This shift is getting people excited, but with companies like Facebook faltering in the digital realm, it’s taking longer than expected for people to make the jump. But, once people understand the importance of marketing in the digital landscape, Facebook will bounce back, and digital advertising will really take off. There’s just a slow adoption curve right now.

 

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Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | Sales & Relationship Management | Scoop.it
Content Curation as Source of Content Marketing

Don’t have enough time each day to create original content? 

 

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.

 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


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10 Smart Rules for Giving Negative Feedback

10 Smart Rules for Giving Negative Feedback | Sales & Relationship Management | Scoop.it

Business success is based upon everyone involved pulling their weight, performing their specific roles as required, and adhering to acceptable behaviour both morally and legally.

 

Unfortunately, the nature of business itself and the varying levels of experience and expertise of employees, usually means that not everyone is willing or able to perform as expected, and they will need to be given feedback that to them will be more negative than positive.

 

This excellent article, suggests that providing this type of feedback is needed to improve behaviour to bring out the best in a business, and it provides 10 rules you can follow to ensure the effective delivery of such feedback.


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9 Warning signs: Executives Lack Customer Satisfaction Commitment

9 Warning signs: Executives Lack Customer Satisfaction Commitment | Sales & Relationship Management | Scoop.it
Employees can determine if their executives are committed to achieving high levels of customer satisfaction with these nine internal warning signs.
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Creativity and IQ, Part I: What Is Divergent Thinking? How Is It Helped by Sleep, Humor and Alcohol?

Creativity and IQ, Part I: What Is Divergent Thinking? How Is It Helped by Sleep, Humor and Alcohol? | Sales & Relationship Management | Scoop.it

Left brain vs right brain and creativity


Have you ever heard people say that they tend to be more of a right-brain or left-brain thinker? Left brain people are said to be more rational, analytic, and controlling, while right brain people are said to be more intuitive, creative, emotionally expressive and spontaneous.


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Rescooped by Koen Vanderhoydonk from Marketing Strategy and Business
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21 Insider Tips to Make Your Next Event a Smash Hit

21 Insider Tips to Make Your Next Event a Smash Hit | Sales & Relationship Management | Scoop.it

Excerpted from article:

"If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry.

 

Here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about!

 

1) Make a good impression from the second your attendees check in.

2) Keep check-in and registration organized.

3) Start things off with a bang.

4) Offer variety in your schedule.

5) Have a lot of caffeine available.

6) Create a mobile app for the event.

7) Ensure your sponsors are a good fit for your attendees.

8) Place ushers in your largest rooms.

9) Provide networking opportunities.

10) Include case studies in your breakout sessions or workshops.

11) Surprise your attendees throughout the conference.

12) Have a mix of celebrity speakers, and just plain awesome speakers.

13) Consider the flow of your schedule.

14) Station friendly faces around the venue.

15) Take every opportunity to make your event green.

16) Pepper small common areas throughout the venue.

17) Make your staff identifiable.

18) Give out useful SWAG.

19) Have engaging visuals, graphics, and music throughout the venue.

20) Draw connections between sessions and other activities.

21) Have information available about your next event.

 

Each tip is analyzed with more information. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33578/21-Tips-for-Pulling-Off-a-Spectacular-Live-Event.aspx


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John Moreno's curator insight, August 30, 2013 8:33 AM

You only have one opportunity to make a first impression.  As business gets more competetive we have to do all we can to make every decision count.  

Call John with any questions you may have. 864-326-5257

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The Difference Between a Sales Process and a Methodology — S. Anthony Iannarino

The Difference Between a Sales Process and a Methodology — S. Anthony Iannarino | Sales & Relationship Management | Scoop.it
You need a sales process. You can enhance it by adding some methodologies. But you can’t substitute a methodology for a sales process; it leaves too much out.

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When Does Customer Experience Begin

When Does Customer Experience Begin | Sales & Relationship Management | Scoop.it

"Sales start before your salesman calls..."

 

"These are profound words to read, digest, and remember. The customer's experience doesn't start when the salesperson comes calling or when your customer first purchases your product."

 

"The customer experience begins long before that, when the customer realizes he has a need. By the time you try to sell something to him, it's too late."

 

Read the full article here:

http://cxjourney.blogspot.com/2012/09/when-does-customer-lifecycle-begin.html

 

A high level view of the customer journey can be found here:

http://cxjourney.blogspot.com/2011/12/customer-experience-lifecycle.html


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11 Tools to Find Niche Twitter Influencers

11 Tools to Find Niche Twitter Influencers | Sales & Relationship Management | Scoop.it
With these Twitter tools, you have the chance to utilize an innovative search/tagging method allowing you to identify niche influencers.

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5 Rules For Making Your Vision Stick

5 Rules For Making Your Vision Stick | Sales & Relationship Management | Scoop.it

If your business is on the path to success, it most likely is being managed in accordance with the strong vision of the founder, or a vision collectively agreed to by the management team.

 

The extent to which a business that actually has a vision for the future, will manage to achieve the articulated vision, depends on many factors ,not the least being communicating the vision in a way that sticks in the mind of all required to work towards its achievement.

 

This excellent article, discusses a study that identified the best ways to communicate the vision of the business to stakeholders, and suggests five qualities which need to be displayed in communicating the vision.

 


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Stefano Principato's curator insight, April 25, 2014 6:37 AM

Making a vision easily understood is critical. Drop the buzzwords and corporate speak. Use terms that are easily understood, unambiguous, and as simple as possible.

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7 Things Your Customer Service Team Is Probably Doing Wrong

7 Things Your Customer Service Team Is Probably Doing Wrong | Sales & Relationship Management | Scoop.it
Tips to help small businesses understand What Aspects Of Customer Service Is Probably wrong...

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S is for Storytelling | Business Communications

S is for Storytelling | Business Communications | Sales & Relationship Management | Scoop.it
Maybe you have heard you should use stories to bring your content to life, but aren’t sure why or how storytelling adds value. You might even wonder if using stories is worth the risk of looking silly, or worth the time it will take to learn to do it well. Here are some of the compelling reasons why I think it is worthwhile to use stories and storytelling in your presentations.

 

 


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Rescooped by Koen Vanderhoydonk from Social-Business-Marketing
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Managing And Measuring Social Media

Managing And Measuring Social Media | Sales & Relationship Management | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

This Infographic includes some of the other interesting findings from the research.

 

By David Moth. http://bit.ly/Si8lY9

Source. http://bit.ly/RT8DuE


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Mithuhassan's comment, September 26, 2012 2:14 PM
Thanks a lot :-)
maxOz's comment, September 26, 2012 8:47 PM
Mithu Thank You for your support x
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3 Stages of a Company's Social Integration

3 Stages of a Company's Social Integration | Sales & Relationship Management | Scoop.it

Arguments that social media belongs to marketing or public relations are shortsighted -- instead, focus on objectives.

As social behaviors and technologies become more embedded into all aspects of business, smart companies are looking as far up the adoption curve as possible. This means getting beyond what often passes for social media marketing to a more holistically social way of thinking about marketing, customer service, stakeholder management, employee engagement, product innovation, risk management and much more.


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Social Media Updates You Need to Know - Business 2 Community

Social Media Updates You Need to Know - Business 2 Community | Sales & Relationship Management | Scoop.it

Small Business TrendsSocial Media Updates You Need to KnowBusiness 2 CommunitySocial media sites like Facebook, Twitter, and LinkedIn frequently make updates and changes in order to improve the experiences for both consumers and brands.


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Customer Experience: 8 Habits of an Effective Customer Focused Culture (Part 1 of 2)

Customer Experience: 8 Habits of an Effective Customer Focused Culture (Part 1 of 2) | Sales & Relationship Management | Scoop.it

"The passing of Stephen Covey in July was one of those moments that caused a lot of people to reflect on their lives and on how effective they are, both personally and professionally. I was moved to reread his book, The 7 Habits of Highly Effective People. It's amazing that it has been on USA Today's bestseller list for 10 years! And it has been named the #1 most influential business book of the 20th Century. It's not hard to see why."

 

"While he's best known for The 7 Habits, Mr. Covey also published The 8th Habit. More on that in a bit. I know I'm not the only blogger out there to pay homage to him by taking his wildly popular 7 Habits and repurposing them for the topic at hand. Unfortunately, with his passing, it was a great reminder to revisit those eight habits to see how they are being applied to life in general today."

 

"As I did just that, I couldn't help but apply them to the customer experience discipline, as well. How do they relate to creating an effective customer-focused culture? I think it's a no-brainer; I'll take a look at all eight this week."

 

Read the full article for another example of using Steven Covey's original principles in your own company.

http://cxjourney.blogspot.com/2012/09/8-habits-of-highly-effective-customer.html


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Five Tips to Delegate More Effectively

Five Tips to Delegate More Effectively | Sales & Relationship Management | Scoop.it

Every business owner eventually comes to the realisation that they cannot do everything themselves, and the longer they delay sharing of responsibility for outcomes with others, the less they are able to use their higher level skills that got the business off the ground in the first place.

 

Delegation is not a skill one is born with, it needs to be learned and regularly practiced, if one aspires to being a successful business owner of manager.

 

This excellent article, acknowledges that getting it right when it comes to effective delegation is harder than most people think it is, and it provides five tips you can follow to become a more effective delegator.


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25 New Social Media Conversion Resources You Shouldn’t Miss

25 New Social Media Conversion Resources You Shouldn’t Miss | Sales & Relationship Management | Scoop.it

If you're wondering how to best use social media for business, how to reach customers and how to measure what you're doing, then you've come to the right place.


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Many-to-One vs. One-to-Many: An Opinionated Guide to Educational Technology

Many-to-One vs. One-to-Many: An Opinionated Guide to Educational Technology | Sales & Relationship Management | Scoop.it

"Education is in some respects one of the most stagnant of all major industries. A farmer from 150 years ago would not comprehend a modern farm. A factory worker from 150 years ago would not be able to function in a modern factory. But a professor from 150 years ago could walk into a classroom today and go to work without missing a beat. Is this about to change? Many entrepreneurs and commentators believe so."


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Five new ways to curate content in real-time

Five new ways to curate content in real-time | Sales & Relationship Management | Scoop.it

"Real-time discovery of quality content is becoming more important because scheduling older content doesn't have the same impact as it once did"    Adam Vincenzini suggests five tools for real-time content curation.


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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | Sales & Relationship Management | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


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The ROI Of Social Media

The ROI Of Social Media | Sales & Relationship Management | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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Customer Service Experts To Follow

Customer Service Experts To Follow | Sales & Relationship Management | Scoop.it
We have looked into a long list of influential customer service experts and have ranked the ten most important influencers.

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