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Being an Authentic SalesPerson

Being an Authentic SalesPerson | Sales & Relationship Management | Scoop.it
Over the last 17 years I've been a wonderful sales person, but always had a motto: I'm a terrible sales-person, but a wonderful
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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Sales & Relationship Management | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Phoenix SEO Services's curator insight, February 14, 11:16 AM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 15, 9:01 PM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 8:34 AM

Just the kind if information to help you grow your business.

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Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter | Sales & Relationship Management | Scoop.it

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips for finding already tweeted content you can share with your followers.


Retweeting is one marvelous way to utilize existing content to build your following and grow your brand. This is where you pick up on a message from another source that you feel your followers will be interested in seeing and send it out there.

 


Via Brian Yanish - MarketingHits.com
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Amy Williamson's curator insight, February 5, 1:30 AM

Some really useful information for those wanting to use social media effectively 

aanve's curator insight, February 5, 9:56 PM

www.aanve.com

 

Rescooped by Koen Vanderhoydonk from SEO and Social Media Marketing
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | Sales & Relationship Management | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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S.Gzg's curator insight, January 21, 12:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 6:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 11:10 AM

Mums are 61% more likely to use Pinterest than the average American 

Rescooped by Koen Vanderhoydonk from The Marketing Technology Alert
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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | #TheMarketingTechAlert

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | #TheMarketingTechAlert | Sales & Relationship Management | Scoop.it

Advanced/ Condensed...

 

Six classes of marketing technology seemed to logically fit together into a semblance of meaningful structure:

-- >  Internet services such as Facebook, Google, and Twitter that underlie today’s marketing environment.

-- >  Infrastructure such as databases, big data management, cloud computing, and software development tools.

-- >  Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.

-- >  Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.

-- >  Marketing Experiences — more specialized technologies that directly affect prospects and customers across their lifecycle, such as advertising, email, social media, SEO, content marketing, A/B testing, etc.

-- >  Marketing Apps — the “front-office” of modern marketing.

-- >  Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

 

Here’s the highlight reel of what [the author] found most interesting while working on this:

1. Marketing Backbone Platforms and Marketing Middleware. Platforms are software that every marketer needs — a CRM, a core web content/experience system, and at least basic marketing automation (i.e., campaigns and customer journey management). Middleware is the “software glue” that makes it even easier for multiple, different products to work together. Combined, these platforms and marketing middleware make it increasingly manageable to orchestrate diverse marketing software products into a cohesive stack. Each business will be better able to tailor a marketing technology portfolio that best serves their mission.

 

2. The Emergence of the Marketing Apps Category. I believe there’s a new category of marketing software that’s emerging for marketing apps. These products let marketers produce interactive experiences, rather than static content, to engage their audience.

 

3. Consolidation and Diversification in Marketing Automation. The second largest category of products in this landscape is marketing automation/integrated marketing platforms, with 51 different vendors. Many of these are new ventures or expansions of vendors from other categories (especially email marketing). And there are undoubtedly more that I inadvertently overlooked (my apologies). It’s a big category.

 

4. “Ad Tech” in the Minority in the Marketing Technology Landscape. There’s still no denying that the vast majority of marketing technology innovation is happening outside the context of advertising. This is indicative of — and directly enabling — the seismic shift of marketing away from advertising to experience-driven marketing.

 

5. A Rich Collection of Agile Marketing Tools. Finally, I’m excited by the wonderful set of agile management tools that are available today. Granted, most of these were not designed specifically with marketing in mind. But the ones I selected here can work beautifully in supporting agile marketing. More generally, the growth and innovation with these products speaks to the increasing traction that agile and lean management philosophies are gaining across more and more organizations.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via iNeoMarketing
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iNeoMarketing's curator insight, January 7, 5:25 PM

And now we have an improvement over the Gartner Transit Map and the marketing technology LUMAscape.

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How to Improve Your Leadership Skills

How to Improve Your Leadership Skills | Sales & Relationship Management | Scoop.it

Leadership involves management of a team of people along with performing your own duties, even though there might be increase in work pressure. These skills are a part of your personality. Here are some ways to improve your leadership skills:

 

Self respect

 

It is very important for a leader to make every team member feel that he/she is important. If you are successful in doing so, they will willingly work for you. 


Via paulgreen
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BSN's curator insight, December 31, 2013 3:49 AM

How to Improve Your Leadership Skills

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5 Reasons Why an Entrepreneur's Network Is the Ultimate Asset

5 Reasons Why an Entrepreneur's Network Is the Ultimate Asset | Sales & Relationship Management | Scoop.it
It is from networks that I personally and professionally grow most as an entrepreneur, gathering the knowledge, stamina and motivation necessary to build a business. Here are five reasons why networks are an entrepreneur's greatest asset.

Via The Fish Firm
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Jeremy Barton's curator insight, January 5, 10:31 PM

Networking is probably the most cost effective way for way for us to build our business.

Rescooped by Koen Vanderhoydonk from Public Relations & Social Media Insight
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10 digital marketing bloggers we’re thankful for

10 digital marketing bloggers we’re thankful for | Sales & Relationship Management | Scoop.it

On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer these 10 digital marketing bloggers our heartfelt thanks.Marketers have long felt gratitude for Seth Godin, CopyBlogger‘s Brian Clark or the experts at MarketingProf’s Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our jobs better and enjoy them more. But there are a few unsung heroes of digital marketing. On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer them, too, our heartfelt thanks....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 29, 2013 9:08 AM

Several new on this top 10 list...

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5 key - but neglected - skills for success

5 key - but neglected - skills for success | Sales & Relationship Management | Scoop.it

Another much-neglected workplace skill is networking, both inside and outside of your organization. Many people assume they can stop developing their networks once they've landed a job. But continuous networking is key to success within your workplace -- and to finding another role if and when you're ready to change jobs.

 

"People think that if they show up on time and do a good job that they will be rewarded," Klaus says. "You've got to let people know what it is that you're doing, not only so that you can advance your career, but so that people can use your expertise and services."

 

With more organizations relying on cross-functional teams and projects that reach across divisions, you need to network internally. You also will open yourself, and your team, to more opportunities if you have a strong internal network.


Via paulgreen
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Rescooped by Koen Vanderhoydonk from Small Business Issues
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Efficient time-management skills

Efficient time-management skills | Sales & Relationship Management | Scoop.it
Most of us wish we could create a few more hours in the day to allow all of our work to be carried out and still have some free time at the end of it. With the

Via Steve Cassady
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Steve Cassady's curator insight, November 14, 2013 8:57 AM

Nice Tips for business owners

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Use Twitter Like a Pro – 6 Simple Tips

Use Twitter Like a Pro – 6 Simple Tips | Sales & Relationship Management | Scoop.it

Would you like to learn to use Twitter like a pro?  Have you struggled to master the basics of Twitter?

 

Twitter can be an effective, fun and free way of marketing yourself or your business, but if you’re new to the site it can be a little confusing. If you want to make the most of Twitter’s networking possibilities, these simple guidelines will set you on your way.

 
Via Brian Yanish - MarketingHits.com
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Five Warning Signs That Your Networking is NOT Working – And How to Turn it Around |

Five Warning Signs That Your Networking is NOT Working – And How to Turn it Around | | Sales & Relationship Management | Scoop.it

Regardless of the need you may have, the purpose of networking is to connect with other people that you can help and that can help you. Networking connects you to resources you need to make the sale, connect the friend, promote the agenda, or just share ideas. From time to time we may begin to question whether our networking efforts are paying off.

 

Have you ever wondered if your networking efforts are worth the trouble? Perhaps wondering if it is working is the biggest indicator that your networking is not working. Here are five more warning signs that your networking is not working.


Via paulgreen
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Simone Favaro's curator insight, November 5, 2013 3:57 AM

Take a look at these five warnings in order to understand if your networking is going well

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Entrepreneurs: How To Condition Your Mind For Higher Productivity

Entrepreneurs: How To Condition Your Mind For Higher Productivity | Sales & Relationship Management | Scoop.it
Every morning I wake up with a single thought. Do more. Create more jobs. Write more articles. Make more investments. Do more consulting. Get bigger checks and more money. (Okay, that’s more than one thought).

Via Brian Yanish - MarketingHits.com
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How to Get Your Employees Engaged on LinkedIn

How to Get Your Employees Engaged on LinkedIn | Sales & Relationship Management | Scoop.it
An informative article on Forbes explains that having a LinkedIn profile promotes increased visibility for your brand. LinkedIn takes engagement of your company page into consideration when deciding where you rank in searches on their site.

Via Brian Yanish - MarketingHits.com
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10 Tips to Optimize your Magento Store - exploreB2B

10 Tips to Optimize your Magento Store - exploreB2B | Sales & Relationship Management | Scoop.it
 When it comes to finding a proper ecommerce solution for businesses, Magento fits the bill. It provides comprehensive online solution to more than 25% of the ecommerce stores. It is also the ...
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7 Essential Ingredients Every SEO Campaign Needs

7 Essential Ingredients Every SEO Campaign Needs | Sales & Relationship Management | Scoop.it

The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.

 

Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.

 

So, what other essential ingredients does every SEO campaign need?
http://www.quicksprout.com/2014/01/29/7-essential-ingredients-every-seo-campaign-needs/


Via Antonino Militello
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Luz dela Luz's curator insight, January 30, 6:53 AM

Great insight!

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Sales & Relationship Management | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 6:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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2014: A Year of Self-Doubt for Marketers

2014: A Year of Self-Doubt for Marketers | Sales & Relationship Management | Scoop.it
I know, I know -- "a year of self-doubt" sounds like a bit of a downer. But chin up! I have no intention of ruining your New Year with stress-inducing hypotheticals and criticisms.

Via Brian Yanish - MarketingHits.com
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The best new Technology of 2013

The best new Technology of 2013 | Sales & Relationship Management | Scoop.it
Best technology of 2013
A great video from the BBC's Technology programme
called Click where they feature the highlights of
the 2013 when it comes to all things technology.

Via TechinBiz
Koen Vanderhoydonk's insight:

I must say that I love my fitbit!

 

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How to Be Awesome at Networking

How to Be Awesome at Networking | Sales & Relationship Management | Scoop.it

People can smell a networking play a mile away. Here's how to build meaningful connections over time and let them pay off in the long run.


Via paulgreen
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oconnorandkelly's curator insight, December 9, 2013 10:23 AM

#smarterbiz

Phyllis Smith's curator insight, January 1, 12:15 PM

Just be yourself - people like real people.  Remember you are selling yourself first.

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Top 15 Most Used Cliche Images in Web Design vs. The Unicorn of Death

Top 15 Most Used Cliche Images in Web Design vs. The Unicorn of Death | Sales & Relationship Management | Scoop.it
Does it ever happen to you when you looking on a site to have the impression that you saw a particular image somewhere else? I bet it does and I bet that I know what are those images.

Via Mark Strozier
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Mark Strozier's curator insight, November 26, 2013 7:18 AM

This is a great article to introduce you to the Unicorn of Death. The UoD gets attention.


The UoD has nothing to do with the "Top 15 Most Used Cliche Images in Web Design", but if I used any of the images highlighted in the article you'd skip right past this post.


In good design there has to be something of value to put your attention in a chokehold, otherwise it's cheap decoration. Design cliché's are just that.


You can thank the folks who set the standards at microstock sites like iStock, Dreamstime et,al.


From experience, I've had images rejected because they were deemed "..not stock-worthy..." Considering the images that are stock-worthy, that's not such a bad thing.


gwynethjones's curator insight, December 15, 2013 12:10 PM

The Unicorn of Death is AWESOME!

pen ju's curator insight, January 9, 5:01 PM

add your insight...

 

 
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Ten Things You Do That Top Leaders Hate

Ten Things You Do That Top Leaders Hate | Sales & Relationship Management | Scoop.it

Everyone has things that tick them off, and that's especially true for powerful leaders who frequently deal with people.

 

From half-baked ideas to working around the clock, we've collected the management pet peeves of 10 of the world's most influential leaders.

 

Most items on the list are smart things to avoid in general. For example, media mogul Oprah Winfrey is likely not the only person that considers loud gum chewing unprofessional. And if you ever get the chance to meet one of these people, you'll know what not to do around them.


Via Vicki Kossoff @ The Learning Factor
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These Unbelievable Cells Turn Wi-Fi Signals Into Usable Electricity

These Unbelievable Cells Turn Wi-Fi Signals Into Usable Electricity | Sales & Relationship Management | Scoop.it

Forget about stealing your neighbor's Wi-Fi to surf the internet. Using cheap everyday materials, researchers at Duke University’s Pratt School of Engineering have developed a remarkable device that can convert microwave signals, like those used to wirelessly transmit the internet, into usable electricity. So in the future, you might instead be able to use your neighbor's Wi-Fi network to power your home.


Via Brian Yanish - MarketingHits.com
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Rescooped by Koen Vanderhoydonk from It's Your Business
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6 Effective Sales Management Techniques

6 Effective Sales Management Techniques | Sales & Relationship Management | Scoop.it
Managing salespeople is not exactly easy. Here are a few strategies you can deploy to keep your sales team producing happily.

Via The Fish Firm
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Rescooped by Koen Vanderhoydonk from Small Business Issues
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Top Tips on Outsourcing for Small Businesses

Top Tips on Outsourcing for Small Businesses | Sales & Relationship Management | Scoop.it

Via Daniel Watson, Steve Cassady
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Jeremy Barton's curator insight, October 31, 2013 12:49 AM

This something all SME's should be thinking about every day.

 

Owners and entrepreneurs do not have enough time to do all the things they need to do grow their businesses.

BSN's curator insight, October 31, 2013 10:42 AM

Top Tips on Outsourcing for Small Businesses 

Steve Cassady's curator insight, October 31, 2013 3:34 PM

Outsourcing can allow you to focus on your core competencies while allowing others to help you with other tasks.