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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Sales & Relationship Management | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


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Phoenix SEO Services's curator insight, February 14, 2:16 PM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 16, 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 11:34 AM

Just the kind if information to help you grow your business.

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Sales & Relationship Management | Scoop.it
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 16, 9:34 PM


I am very happy to announce that I now am a Paper.li Blog Staff Writer. It's an honor to contribute content for a brand that is so focused on its users. Another perk is the ability to work alongside Kelly Hungerford, who has taught me a lot about community building and management.

In my first assignment, I had to highlight some of the benefits of content curation and show examples of how brands can use Paper.li to curate their way to the top.

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25 Common Characteristics of Successful Entrepreneurs

25 Common Characteristics of Successful Entrepreneurs | Sales & Relationship Management | Scoop.it
Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive.

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Do You Have the Emotional Intelligence Employers Seek?

Do You Have the Emotional Intelligence Employers Seek? | Sales & Relationship Management | Scoop.it

You’re a more-than-qualified professional ready to take on the job market, and although you know the job search can be highly competitive, you believe your experience, online reputation and accomplishments will make you a shoe-in at any organization. There’s just one problem: No one is calling you back.

 

This is an all-too-common story in the job search saga. With an average of 250 resumes received per corporate job opening, it's clear that employers are looking for a little something extra in applicants — and perhaps the key factor you’re missing is emotional intelligence.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, July 7, 8:06 PM

Employees with emotional intelligence can instantly take the temperature of the room and adjust to different personalities.

Sofi's curator insight, July 8, 8:00 AM

Don't believe your experience and your reputation! Wear the right clothes and business accessoires! Come on, have a look at www.icarryalls.com or search in AMAZON for mostwill!!

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3 reasons why sharing is caring.

3 reasons why sharing is caring. | Sales & Relationship Management | Scoop.it
Aren’t we all social media gurus these days? Pretending to bring added value to the world in sharing content with virtual friends and important business contacts? It has become natural to recycle
Koen Vanderhoydonk's insight:

Looking forward to your comments.

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Paym: Can a consumer payment system really revolutionise retail?

Paym: Can a consumer payment system really revolutionise retail? | Sales & Relationship Management | Scoop.it
There are a number of reasons why Paym should provide users with a mobile payments solution that inspires more confidence than the likes of tap-and-go, and credit card readers, says Dan Hartveld

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Mark Wevers's curator insight, May 26, 3:21 PM

Add some things to say here!

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"Cloud Health" versus "Future of Banking"

"Cloud Health" versus "Future of Banking" | Sales & Relationship Management | Scoop.it
Today I read a great article about global key trends for 2020 and discovered Cloud Health."By 2020, chronic diseases will account for almost 75% of all deaths worldwide. Cloud intelligence will
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How to Manage Talented People by Not Bossing Them Around

How to Manage Talented People by Not Bossing Them Around | Sales & Relationship Management | Scoop.it
Getting rid of managers may seem like just another tech trend, but much of the skepticism around going “bossless” or flat is due to misleading terminology.

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Karl Wabst's curator insight, April 12, 6:02 PM

Will your company copy Zappos' example in organizational culture transformation?

 

More here

No Managers Required: How Zappos Ditched The Old Corporate Structure For Something New

http://sco.lt/7XJCSH

 

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Five simple exercises can help you Lead at your best | McKinsey & Company

Five simple exercises can help you Lead at your best | McKinsey & Company | Sales & Relationship Management | Scoop.it

We won’t reach our potential as leaders by looking only at what is visible. We need to see what’s underneath to understand how remarkable leaders lead—and that begins with mind-sets.


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Karl Wabst's curator insight, April 4, 2:23 PM

How we think influences our behaviors and ability to change ourselves and to lead others.

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Hacking Word-of-Mouth: Making Referrals Work for Airbnb - Airbnb Engineering

Hacking Word-of-Mouth: Making Referrals Work for Airbnb - Airbnb Engineering | Sales & Relationship Management | Scoop.it
Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and underperforming. It was barely findable on the website and didn’t exist on our mobile apps! I’d like to share with you some tips we used to increase the program’s user signups and bookings by over 300% per day. …
Koen Vanderhoydonk's insight:

This a very good example of growth hacking. Amazing what a leverage can do.

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Emotion in marketing: How our brains decide which content is shareable

Emotion in marketing: How our brains decide which content is shareable | Sales & Relationship Management | Scoop.it

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.


According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 15, 9:56 AM

Interesting article. What makes you want to share?

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Anatomy of an Awesome Blog Post #Infographic

Anatomy of an Awesome Blog Post #Infographic | Sales & Relationship Management | Scoop.it
Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about.

Via Brian Yanish - MarketingHits.com
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Business Process Outsourcing Trends for 2014 - Working Home Guide

Business Process Outsourcing Trends for 2014 - Working Home Guide | Sales & Relationship Management | Scoop.it
Last year, we observed the rise of many technologies that influence business process outsourcing, including big data, cloud computing and mobility, but these trends will drive its evolution this year.
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Challenges in Retaining Talent

Challenges in Retaining Talent | Sales & Relationship Management | Scoop.it
One of the talent professional’s greatest challenges is retaining the best staff. Many potential causes can trigger employees to consider leaving the organization. The author explores some of these factors.
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4 Things You Thought Were True About Managing Millennials

4 Things You Thought Were True About Managing Millennials | Sales & Relationship Management | Scoop.it

There seems to be an endless fascination with Millennials at work. There are studies, books, articles, blog posts, and white papers — all about what makes them so different from the generations that came before. And as they continue to enter and occupy the workforce, more and more is written about how they behave (or misbehave) at the office.

 

But are these cries actually true? Is managing them all that different from managing Gen Xers or Baby Boomers? Let’s look at some of the most common claims about Millennials.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, July 14, 5:22 PM

It is important to know how to manage people who are all different ages.

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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | Sales & Relationship Management | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 

 

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


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Erado Press's curator insight, July 14, 1:17 PM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 1:48 PM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 7:26 AM

A useful article!

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3 Things Today's Buyers Want from B2B Marketers - The ExactTarget Blog

3 Things Today's Buyers Want from B2B Marketers - The ExactTarget Blog | Sales & Relationship Management | Scoop.it

Digest...

 

If you’re ready to start adopting a more one-to-one marketing strategy at your business, take a look at the ideas below.

 

1. Personalized communication

Your buyers and customers have higher standards than they did in the past. They’re looking for relevant, targeted email communications—and anything less isn’t going to cut it. They’re much more inclined to open an email directed toward their needs and interests than one sent to a massive list.

 

2. Emails that are relevant — not annoying.

Today’s buyers expect to encounter a sales experience that’s highly interactive and caters to their specific needs. Lead nurturing emails can deliver on this promise by sending the right content at the right time, based on where leads are in the sales cycle.

 

3. Completely unique web experiences.

Dynamic content is any email or web content that can be tailored to a specific viewer based on data gathered about that viewer, including demographics, past behavior, and even preferences, in order to create completely unique content experiences. A B2B firm, on the other hand, could use dynamic content on their case studies page to highlight the most relevant case studies based on each viewer’s industry.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, June 23, 7:40 AM

You can still batch 'n blast, so long as your batch is a consolidation of segmented groups by persona, and each communication is customized. Use the tools available to you!

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Construct a Lean Content Marketing Machine in 7 Steps

The fast track to credibility is content that vouches for your expertise. With just eight hours and $135, you can create SEO-optimized content for multiple dis…
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The benefits of a pop-up experience

The benefits of a pop-up experience | Sales & Relationship Management | Scoop.it
Pop-up marketing is widely used now-a-days. And more and more types of business seems to benefit from such boutique techniques. Today I found an example of a pocket size branch that actually fits
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5 Reasons Your Content Isn't Going Viral | AdRants

5 Reasons Your Content Isn't Going Viral | AdRants | Sales & Relationship Management | Scoop.it

Who Is Hosting This, a hosting site rating site with its own viral marketing desires, is out with an infographic entitled 5 Reasons Your Awesome Content Isn't Going Viral.

 

The infographic takes a look at what makes content shareworthy and sites what can detract from that such as lack of emotional appeal, bad timing, poor design, poor distribution and more....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 5, 2:46 PM

Loads of tips on what makes content go viral.

AffiliateMarketHelp's curator insight, May 7, 10:19 PM

If you can incorporate these areas into your content, you will be amazed at the results......but word to the wise.....effort counts!

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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Sales & Relationship Management | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


Via Naomi Assaraf, Brian Yanish - MarketingHits.com
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aanve's curator insight, April 8, 11:33 PM

www.aanve.com

 

Nine0Media's curator insight, April 10, 7:35 PM

#SocialMediaTools

EJ Morris's curator insight, April 14, 4:59 PM

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

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User Communities for Web Apps: 15 Amazing Examples

User  Communities for Web Apps: 15 Amazing Examples | Sales & Relationship Management | Scoop.it
How to Build User Communities for Curation, Sharing and Helping
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Every Leader Must Be A Change Agent Or Face Extinction

Every Leader Must Be A Change Agent Or Face Extinction | Sales & Relationship Management | Scoop.it

For many leaders, their primary roles and responsibilities have rapidly evolved.  For example, when was the last time you reviewed your job description?  Isn’t it fair to say that it has or soon will become outdated – that your company is changing so fast it needs a refresh?   How about your job title?  Does it really describe what you are accountable for?  In fact, the requirements to be a successful leader have forced many to reinvent themselves in order to reclaim their relevancy.   As a Fortune 250 executive recently told me, “If I don’t reinvent myself quickly, I won’t be around much longer.”

 

Without strategy, change is merely substitution not evolution.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, March 25, 4:04 PM

In a workplace infused with top down, hierarchical, departmental silos, change management is the new requirement for leadership success.

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Ten tips for leading companies out of crisis | McKinsey & Company

Ten tips for leading companies out of crisis | McKinsey & Company | Sales & Relationship Management | Scoop.it

Even good managers can miss the early signs of distress, says McKinsey’s Doug Yakola, who’s been running recovery programs for 20 years. The first step is to acknowledge there’s a problem.


Via Karl Wabst
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Karl Wabst's curator insight, March 12, 3:51 PM

Preservation of tradition and culture may boil your frog. Watch for change. Question. Act like your life depends on it.

 

Turnarounds are more holistic now due to the interconnectedness of everything.

 

No one director should expect, nor be expected to recognize the signs of distress by themselves. It takes a coalition of committed individuals to turn around the aircraft carrier that is the modern corporation.

 

Directors need good Managers. For a manager to read the signs of change, they need to understand how people and processes connect to do what the company does to make money and please shareholders. 

 

To be heard above the chorus gasping, “We can’t change! It’s always been like that;” leaders must be able to communicate in a way that others can hear. They must have credibility. The others must be able to listen. They need to build a shared urgency.

 

Once there is urgency, there has to be a vision on where the company ought to go instead of its current course. The strategies to get there aren’t dependent on one person, let alone an outside consultant hired to guide.

 

You need people who can make it happen. Removing obstructions, including people, is not an easy task. So much depends on it.

 

Build momentum by picking short term wins. Attention spans are short in today’s corporations.

 

Resist the urge to pose in front of a banner proclaiming “Mission Accomplished.” If you believe it was accomplished in a very short time frame, you’re wrong. Really, you’re not that good. Dissenters are a patient lot.

 

Institutionalize changes in policy, job descriptions, incentive programs, etc. Keep looking for signs of the old bad culture. It’s still there somewhere.

 

All of the conditions in this post rarely happen by accident. 

 

It takes a village to succeed. Too many followers and Group-think can allow that same village to really mess things up.

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5 essentials of a Marketing Resource Management Solution key to implementing Brand Content Plans - Wedia Group | #TheMarketingTechAlert

5 essentials of a Marketing Resource Management Solution key to implementing Brand Content Plans - Wedia Group | #TheMarketingTechAlert | Sales & Relationship Management | Scoop.it

Intermediate/ Digest...

 

5 specific aspects of a MRM solution essential to implementing and managing Brand Content.

 

1. Plan and monitor production
What are the issues to be addressed? Who is responsible? Which media will be published? These questions become even more crucial when one aspires to real time marketing, which itself can be managed by the editorial planning module of a MRM solution.

 

2. Organize and share content

A solid content management module, a core component of MRM solutions, guarantees the effectiveness of contributors who can work more quickly and instantly find the sources or digital elements they need.

 

3. Collaborate more effectively and speed up approvals

The collaborative features of a MRM platform allow one to:
-replace a series of e-mails by online comments shared by all,
-formalize workflow and approval exchanges between involved parties,
-trigger notifications at each step of the process.

 

4. Localising content in an international context

A MRM solution is particularly interesting in this distributed marketing context:

automatic creation of multilingual versions of content with automatic pre-translation where appropriate,notification of subsidiaries when master content is approved,management of workflow, translation, and approval,

 

5. Publish all media
How can one publish content on all target media (social networks, intranets, websites, blogs, print publications, etc.).? How can one have an overview of all created and disseminated media?
A MRM solution addresses these needs in two ways:

by offering its own publication modules, whatever the channels (web2print, web and mobile publishing, emailing, etc.),by interfacing with other solutions via links

 

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, March 6, 9:48 PM

A bird's eye view of some of the capabilities offered by MRM. At some point, some MRM functionality needs to get into the MAP.

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NPS Announces Peak Bloom Dates for 2014 Cherry Blossoms - Patch.com

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NPS Announces Peak Bloom Dates for 2014 Cherry Blossoms
Patch.com
The National Park Service said Tuesday that peak bloom for the 2014 Cherry Blossom Festival cherry blossoms will be April 8-12.
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