Some people have said that business networking and career connecting is just like dating. With the advent of work intranets and social networking sites such as Facebook, Twitter and LinkedIn, the world of business networking is as much about online interacting as the more traditional, face to face offline gatherings.
When you network online, you’re simply finding, connecting and engaging with people to fulfil your commercial or career objectives. If you swap the words ‘commercial’ or ‘career’ for ‘romantic’ then you’ve stepped into the world of online dating, a multi-billion pound industry in the UK alone.
For many a lonely, busy business professional, online dating is a convenient ‘lead generation’ mechanism which hopefully puts you in front of any number of eligible, available and interested romantic prospects. Indeed, it’s said that one in four relationships is initiated online.