You’re a more-than-qualified professional ready to take on the job market, and although you know the job search can be highly competitive, you believe your experience, online reputation and accomplishments will make you a shoe-in at any organization. There’s just one problem: No one is calling you back.
This is an all-too-common story in the job search saga. With an average of 250 resumes received per corporate job opening, it's clear that employers are looking for a little something extra in applicants — and perhaps the key factor you’re missing is emotional intelligence.
Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and underperforming. It was barely findable on the website and didn’t exist on our mobile apps! I’d like to share with you some tips we used to increase the program’s user signups and bookings by over 300% per day. …
Koen Vanderhoydonk's insight:
This a very good example of growth hacking. Amazing what a leverage can do.
Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about.
One of the talent professional’s greatest challenges is retaining the best staff. Many potential causes can trigger employees to consider leaving the organization. The author explores some of these factors.
There seems to be an endless fascination with Millennials at work. There are studies, books, articles, blog posts, and white papers — all about what makes them so different from the generations that came before. And as they continue to enter and occupy the workforce, more and more is written about how they behave (or misbehave) at the office.
But are these cries actually true? Is managing them all that different from managing Gen Xers or Baby Boomers? Let’s look at some of the most common claims about Millennials.
If you’re ready to start adopting a more one-to-one marketing strategy at your business, take a look at the ideas below.
1. Personalized communication
Your buyers and customers have higher standards than they did in the past. They’re looking for relevant, targeted email communications—and anything less isn’t going to cut it. They’re much more inclined to open an email directed toward their needs and interests than one sent to a massive list.
2. Emails that are relevant — not annoying.
Today’s buyers expect to encounter a sales experience that’s highly interactive and caters to their specific needs. Lead nurturing emails can deliver on this promise by sending the right content at the right time, based on where leads are in the sales cycle.
3. Completely unique web experiences.
Dynamic content is any email or web content that can be tailored to a specific viewer based on data gathered about that viewer, including demographics, past behavior, and even preferences, in order to create completely unique content experiences. A B2B firm, on the other hand, could use dynamic content on their case studies page to highlight the most relevant case studies based on each viewer’s industry.
Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …
For many leaders, their primary roles and responsibilities have rapidly evolved. For example, when was the last time you reviewed your job description? Isn’t it fair to say that it has or soon will become outdated – that your company is changing so fast it needs a refresh? How about your job title? Does it really describe what you are accountable for? In fact, the requirements to be a successful leader have forced many to reinvent themselves in order to reclaim their relevancy. As a Fortune 250 executive recently told me, “If I don’t reinvent myself quickly, I won’t be around much longer.”
Without strategy, change is merely substitution not evolution.
5 specific aspects of a MRM solution essential to implementing and managing Brand Content.
1. Plan and monitor production What are the issues to be addressed? Who is responsible? Which media will be published? These questions become even more crucial when one aspires to real time marketing, which itself can be managed by the editorial planning module of a MRM solution.
2. Organize and share content
A solid content management module, a core component of MRM solutions, guarantees the effectiveness of contributors who can work more quickly and instantly find the sources or digital elements they need.
3. Collaborate more effectively and speed up approvals
The collaborative features of a MRM platform allow one to: -replace a series of e-mails by online comments shared by all, -formalize workflow and approval exchanges between involved parties, -trigger notifications at each step of the process.
4. Localising content in an international context
A MRM solution is particularly interesting in this distributed marketing context:
automatic creation of multilingual versions of content with automatic pre-translation where appropriate,notification of subsidiaries when master content is approved,management of workflow, translation, and approval,
5. Publish all media How can one publish content on all target media (social networks, intranets, websites, blogs, print publications, etc.).? How can one have an overview of all created and disseminated media? A MRM solution addresses these needs in two ways:
by offering its own publication modules, whatever the channels (web2print, web and mobile publishing, emailing, etc.),by interfacing with other solutions via links
Comcast SportsNet Washington NPS Announces Peak Bloom Dates for 2014 Cherry Blossoms Patch.com The National Park Service said Tuesday that peak bloom for the 2014 Cherry Blossom Festival cherry blossoms will be April 8-12.