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Rescooped by Koen Vanderhoydonk from Customer Experience | The How not the Why
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Death by PowerPoint is Poor Customer Experience

Death by PowerPoint is Poor Customer Experience | Sales & Relationship Management | Scoop.it

The objective during the buy-sell cycle is to help the buyer create a vision of a solution based on value. Don't just "show up and throw up", use the power of a visual story to help resonate with the buyer. (Ken Jondahl)

 

"I've found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved."

 

"That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle's three-part story structure (beginning, middle, end), they create a message that's easy to digest, remember, and retell. - Nancy Duarte)

 

Review by Karen Dietz for her curated content on business storytelling:

 

Here is a quick and concise post on the essential elements of creating a presentation as a story from presentation master Nancy Duarte.

 

I love how she chunks the presentation down into manageable chunks and gives examples as we go along so we can really get it.

 

Now you have this template, there's no excuse for creating 'death by PowerPoint'!

 

http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html

 

This is the fourth post in Nancy Duarte's blog series on creating and delivering presentations, based on tips from her new book, the HBR Guide to Persuasive Presentations. The other 3 articles are listed at the bottom of the 4th article link above.

 

If you prefer to watch the video by Nancy, go here:

http://player.vimeo.com/video/20618288


Via Karen Dietz, streetsmartprof
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Giselle Hardt's curator insight, March 23, 2013 10:15 AM

Voici les principes que je ne cesse d'inculquer aux participants de mes formations...l'époque des présentations ennuyeuses et révolue, place au storytelling dans les présentations.

Rescooped by Koen Vanderhoydonk from Customer Experience | The How not the Why
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Watch the Customer Experience to Gage Your Content

Watch the Customer Experience to Gage Your Content | Sales & Relationship Management | Scoop.it

"If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle."

 

How often have you repeated a "good story" you heard? Now compare this to how often you forward something you read as "content about a product or service". Content is over rated in the marketing world, however, if you wrap solid information about how to "use your products and services within the power of story to satisfy the customers needs", the odds go up it will resonate and be shared.

 

Read on for Karen Dietz's ideas around this article.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages. This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business. OK -- I'm heading into the kitchen for some more coffee!

 

Full article:

http://www.mpdailyfix.com/is-your-content-sourcing-conversations-b2b-forum-coverage/


Via Karen Dietz, streetsmartprof
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