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Rescooped by Koen Vanderhoydonk from Curation, Social Business and Beyond
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Sales & Relationship Management | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]


Via janlgordon
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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

Rescooped by Koen Vanderhoydonk from Curation, Social Business and Beyond
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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Sales & Relationship Management | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]


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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!