Sales & Relations...
Follow
Find tag "infographic"
1.0K views | +0 today
Sales & Relationship Management
The Sales & Relationship information container
Your new post is loading...
Your new post is loading...
Rescooped by Koen Vanderhoydonk from visualizing social media
Scoop.it!

Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Sales & Relationship Management | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss
more...
No comment yet.
Rescooped by Koen Vanderhoydonk from Best Infographics of all time
Scoop.it!

Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | Sales & Relationship Management | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.

Via Carl Hays, Rose Marie DeSousa, SmartMediaTips
more...
No comment yet.
Scooped by Koen Vanderhoydonk
Scoop.it!

The Digital Marketers Toolbox

The Digital Marketers Toolbox | Sales & Relationship Management | Scoop.it

With so much chatter happening in our digital realm on a day-to-day basis, it can be really strenuous to navigate your way through the clutter. A regular Google search to find out whose talking about your brand won’t yield every result. Scouring Twitter for mentions is long and tedious, and with Facebook you can only gauge your followers sentiment when they post on your page or tag you. People are also cross-platforming. They’re watching TV, surfing the Internet, and interacting on social media at the same time.


With so many of these different avenues for people to engage with your brand, it means there’s also many more marketing and advertising mediums at your disposal. The opportunity for brands to expose their products and services to a wide audience is growing even wider. But, where are they going to find their audience? Not only get their voice heard, but also hear what people are saying? The approach to digital marketing needs to be versatile. So, what channels are they using most?


The advent of technology has given birth to the millions of properties out there to benefit the marketing executive, and the creation of social media has given the public an avenue to cross-platform like never before.


“Nielsen has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provide useful insight to advertisers.”

 

There is video sharing, social media properties, mobile marketing, display marketing, and email strategy to name a few. What chief marketing officers really need to be concerned about is targeting their content to the right audience. Many organizations aren’t up to date with what’s going on, and are now scrambling to shift their budgets to accommodate the digital landscape; with budgets increasing for social media, mobile, tablet, and display marketing.


This shift is getting people excited, but with companies like Facebook faltering in the digital realm, it’s taking longer than expected for people to make the jump. But, once people understand the importance of marketing in the digital landscape, Facebook will bounce back, and digital advertising will really take off. There’s just a slow adoption curve right now.

 

more...
No comment yet.
Rescooped by Koen Vanderhoydonk from visualizing social media
Scoop.it!

71 Percent of Businesses Use Social Media [Infographic]

71 Percent of Businesses Use Social Media [Infographic] | Sales & Relationship Management | Scoop.it

Social media continues to be a key issue for businesses, and findings in this infographic show that 71.2 percent use social platforms for customer service, as well as conveying some fascinating insights into how businesses utilize these networks.

 

Among the findings, 87.5% have seen a positive impact from using social media. Only 11.5% of businesses saw no noticeable difference while 0.5% actually saw a negative difference. Compared to 2011, 13.7% more businesses have been utilizing social networks for upwards of two years.

Social media can be a far cheaper investment for customer service, as well - 77.6% of businesses have allocated less than $50,000 to their social media efforts in the past year. 11% have allocated $50,000 to $100,000, 5% have allocated $100,000 to $250,000, and 7% have spent over $250,000.

 

Check out the infographic and related article for more stats on how companies are utilizing social media for positive benefit...


Via Lauren Moss
more...
No comment yet.
Rescooped by Koen Vanderhoydonk from visualizing social media
Scoop.it!

5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | Sales & Relationship Management | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


Via Lauren Moss
more...
No comment yet.
Rescooped by Koen Vanderhoydonk from Focus on Green Meetings & Digital Innovation
Scoop.it!

Impact Of Social Media on Travel And Hospitality | INFOGRAPHIC

Impact Of Social Media on Travel And Hospitality | INFOGRAPHIC | Sales & Relationship Management | Scoop.it

Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.

 

The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this. 

 

Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal. 

 


Via Maria Cristina Terenzio
more...
No comment yet.