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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Sales & Relationship Management | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Sales & Relationship Management | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss
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71 Percent of Businesses Use Social Media [Infographic]

71 Percent of Businesses Use Social Media [Infographic] | Sales & Relationship Management | Scoop.it

Social media continues to be a key issue for businesses, and findings in this infographic show that 71.2 percent use social platforms for customer service, as well as conveying some fascinating insights into how businesses utilize these networks.

 

Among the findings, 87.5% have seen a positive impact from using social media. Only 11.5% of businesses saw no noticeable difference while 0.5% actually saw a negative difference. Compared to 2011, 13.7% more businesses have been utilizing social networks for upwards of two years.

Social media can be a far cheaper investment for customer service, as well - 77.6% of businesses have allocated less than $50,000 to their social media efforts in the past year. 11% have allocated $50,000 to $100,000, 5% have allocated $100,000 to $250,000, and 7% have spent over $250,000.

 

Check out the infographic and related article for more stats on how companies are utilizing social media for positive benefit...


Via Lauren Moss
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5 great articles you may have missed (March 11-17, 2013)

5 great articles you may have missed (March 11-17, 2013) | Sales & Relationship Management | Scoop.it
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for March 4-10, 2013: “You’re Creeping Me Out!” The Dark Side of Social Netw...

Via Cendrine Marrouat - cendrinemarrouat.com
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Mengying YAO's curator insight, March 19, 2013 11:17 AM

Interesting articles

Louis Roberge's curator insight, March 19, 2013 2:29 PM

Good stuff

Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 5:40 PM
Thank you!
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5 Social Media Infographics That Will Change the Way You Think

5 Social Media Infographics That Will Change the Way You Think | Sales & Relationship Management | Scoop.it
Here are five social media infographics that can influence your business and your online operations.

One of the most powerful creations of our highly connected world is the infographic. These combinations of images and text are incredibly popular in online communications.

Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and online operations.


The following social media infographics present data on issues like the popularity of different networks, to preparing your team to best use those networks. Take a look and draw inspiration from the data where you can.


Via Lauren Moss
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