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Sales & Relationship Management
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Rescooped by Koen Vanderhoydonk from Public Relations & Social Media Insight
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Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes

Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes | Sales & Relationship Management | Scoop.it

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

 

I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2013 4:13 PM

Useful list of some standard business and marketing sources for articles, ideas and inspiration.

Rescooped by Koen Vanderhoydonk from Public Relations & Social Media Insight
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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Sales & Relationship Management | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing....


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Jeff Domansky's curator insight, February 22, 2013 11:31 PM

Great quote from David Meerman Scott: "The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Tom Fair's comment, February 23, 2013 3:08 PM
Jeff: Another outstanding Scoop. Mr. Scott practices what he preaches and shows us all how it's done!
Keep up the good work!
Jeff Domansky's comment, February 23, 2013 4:05 PM
Thanks EN! Appreciate your comment and best regards.