Value Communication - Pharma and Medical Devices
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Value Communication - Pharma and Medical Devices
Great articles related to trends and changes in sales and marketing strategies in Pharmaceutical and Medical Device industries
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Discover BaseCase at ISPOR Montreal 2014 — BaseCase

Discover BaseCase at ISPOR Montreal 2014 — BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Visit BaseCase at the 19th international congress of ISPOR in Montreal, for a personal demo of our products.
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2014 outlook for market access?

Among others, Pfizer, AstraZeneca, Bristol-Myers Squibb and Merck all saw profits from their portfolio-leading products decimated by competition from generics last year. How will they do in 2014?

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Interview with Signe Høngaard Thybo, Healthcare Partnering Manager, Health Economics at Roche Denmark | BaseCase

Interview with Signe Høngaard Thybo, Healthcare Partnering Manager, Health Economics at Roche Denmark | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
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How to develop more effective apps with BaseCase CLM | BaseCase

How to develop more effective apps with BaseCase CLM | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it

Market access and health economics managers can keep track of their value communication apps with BaseCase CLM. It's a new product that helps affiliates to improve their apps for payer engagement.

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Closed Loop Marketing for market access | BaseCase

Closed Loop Marketing for market access | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase CLM is a new product that is distinct from traditional closed loop marketing solutions. It is aimed at market access teams.
BaseCase's insight:

New product: BaseCase CLM is specifically designed to help market access teams to set up a better workflow and improve their value communications.

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BaseCase Explainer Video: Animating Complex Benefits

BaseCase Explainer Video: Animating Complex Benefits | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
BaseCase's insight:

Watch the video.

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Value Communications v2.0: Getting the Foundations Right | BaseCase

Value Communications v2.0: Getting the Foundations Right | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
The key factors in creating successful value communication, and the definition of the leadership role required from health economics and market access
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Success Factors in Value Communication Design - Introduction | BaseCase

Success Factors in Value Communication Design - Introduction | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Interactive HEOR tools enable pharmaceutical and medical device companies to consider the return on investment of health economics and outcomes research (HEOR).
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UK Move Towards Value-Based Pricing Part of Wider Trend | BaseCase

UK Move Towards Value-Based Pricing Part of Wider Trend | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
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Pharmaceutical Data Security: Controlling the Message | BaseCase

Pharmaceutical Data Security: Controlling the Message | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
The benefits of using the BaseCase platform in connection with data security and message control.
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Proving Cost-Effectiveness using Health Economics and an iPad | BaseCase

Proving Cost-Effectiveness using Health Economics and an iPad | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase offers a platform that is specifically geared towards pharmaceutical key account management, and their interactions with payers and healthcare providers.
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New Features: Linked Dropdowns and Searchable Lists | BaseCase

BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
BaseCase's insight:

New feature for BaseCase app developers - searchable lists and linked dropdowns

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iPad Budget Impact App

iPad Budget Impact App | Value Communication - Pharma and Medical Devices | Scoop.it
This example illustrates how a budget impact model can be presented on the iPad
BaseCase's insight:

Pharma can create their own budget impact apps like this one for value communication.

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New date added for market access webinar

New date added for market access webinar | Value Communication - Pharma and Medical Devices | Scoop.it

Have market access teams lost track of their value communication apps, with no way to tell which are most effective, or if they’re even being used?

BaseCase's insight:

I've added another date for our popular webinar: "How to develop more effective apps for market access". Sign up free at http://goo.gl/Q2DjRI.

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Market Access in the World's Most Rapidly Growing Economy | BaseCase

Market Access in the World's Most Rapidly Growing Economy | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it

Healthcare spending in China rose from $156b in 2006 to $357b in 2011...

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How to roll out a global value proposition to local affiliates | BaseCase

How to roll out a global value proposition to local affiliates | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
How BaseCase allows global HQ to roll out a value proposition to local affiliates effectively.
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Gijs Hubben to speak at Marketing, Commercial & SFE Summits

Gijs Hubben to speak at Marketing, Commercial & SFE Summits | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
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Access to Medicines: The Role of Pricing and Technology | BaseCase

Access to Medicines: The Role of Pricing and Technology | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Guest article from eyeforpharma in which Richard Bergstrom talks about the role of pricing and technology in securing access to medicines
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Measuring the Impact of Malaria | BaseCase

Measuring the Impact of Malaria | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Data visualization tools can help to explain the impact of malaria. Data from the WHO shows how malaria has affected populations over time.
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Faster Computation on BaseCase | BaseCase

Faster Computation on BaseCase | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
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BaseCase CLM Meetings at ISPOR 2013 | BaseCase

BaseCase CLM Meetings at ISPOR 2013 | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Join a free Closed Loop Marketing Meeting at ISPOR 2013 in New Orleans
BaseCase's insight:

Get a free personal demo for you and your colleagues on the benefits of implementing a closed loop marketing system for HEOR and market access.

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The Key to Success with Closed Loop Marketing | BaseCase

The Key to Success with Closed Loop Marketing | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
BaseCase closed loop marketing helps you to improve your value communication. The key to success with CLM is customization.
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Sales and Marketing Strategies in the Pharmaceutical Industry | BaseCase

Sales and Marketing Strategies in the Pharmaceutical Industry | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
The key factors in successful sales and marketing for the pharmaceuticals, devices and diagnostics industries.
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BaseCase Webinar Series | BaseCase

BaseCase Webinar Series | BaseCase | Value Communication - Pharma and Medical Devices | Scoop.it
Sign up for our next webinar
BaseCase's insight:

How To Create Your Own Budget Impact iPad App


Tuesday 23 April - 3.30pm (Berlin) / 9.30am (New York)


Join BaseCase CEO Gijs Hubben and Director of Product Design Jeff Nichols for a free 45-minute webinar on how to develop a budget impact app for the iPad in-house, avoiding costly and inflexible outsourcing.

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New Feature: Updated Forest Plot | BaseCase

BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
BaseCase's insight:

The updated BaseCase forest plot is perfect for visualizing the results from medical meta-analyses.

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