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Rescooped by Rhonda Hailey from New Customer - Passenger Experience
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Emotion IS The #Experience - #Infographic

Emotion IS The #Experience - #Infographic | sales, follow-up | Scoop.it
We're pleased to present our latest 360Connext customer experience infographic. Emotion drives everything for humans. See why we MUST sweat the small stuff.

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up.  It's a win win for everyone. 

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Eric_Determined / Eric Silverstein's curator insight, January 30, 2014 2:59 PM

As Jeannie correctly points out, Micro is the new macro:


"When the big picture looks great but your bottom line doesn’t show it, it’s time to walk in your customers’ shoes and drink in the emotions they encounter through their journey."


It doesn't take much to change ones positive feeling of  brand. While my experience with Starbucks "Tweet-a-Coffee" resulted in a negative experience, it's an important reminder to really walk in your customer's shoes as Jeannie pointed out above.


http://ericdetermined.blogspot.com/2013/11/starbucks-your-tweet-coffee-leaves-bad.html


Share your recent experience - how a single moment may have positively or negatively impacted your brand experience.

Paul Deemer's curator insight, January 31, 2014 3:48 AM

Stay focussed - it matters!

Roland Alston's curator insight, January 31, 2014 11:19 AM

The answer to "what does the emtional side of CX look like?...

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Rescooped by Rhonda Hailey from New Customer - Passenger Experience
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Features Tell, but Benefits Sell - #CustExp

Features Tell, but Benefits Sell - #CustExp | sales, follow-up | Scoop.it
People have little interest in purchasing a bed; what they want is a good night's sleep. Some folks would sleep on a cardboard box if it

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

So true..  I always encourage my partners to focus on the benefits of a relationship with them vs what they sell.  WIIFM WIIFM WIIFM

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Eric_Determined / Eric Silverstein's curator insight, February 20, 2014 3:44 PM

Gregory shares great examples that reinforce the approach and message to use with customers.


Here are two key statements:


1. Belle Beth Cooper @Buffer "people don't buy products; they buy better versions of themselves"


2. Jason Fried "Here's what our product can do" and "Here's what you can do with our product" sound similar, but they are completely different approaches.


Informercials do it well. Did you know: "the U.S. market for infomercial products stood at $170 billion in 2009 and could exceed $250 billion by 2015. In fact, with the worth of the entire U.S. network and cable industry estimated at $97 billion as of 2013, DRTV [direct response television] is much bigger than TV itself !"


Share your thoughts on the insights provided.

Rescooped by Rhonda Hailey from Digital-News on Scoop.it today
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Quick Tip: Add a follow up reminder to an email message

Quick Tip: Add a follow up reminder to an email message | sales, follow-up | Scoop.it
Never work harder than you have to. Adding a reminder (a special type of flag) to a message in Outlook is easy if you take the right route.

Via Thomas Faltin
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Rescooped by Rhonda Hailey from New Customer - Passenger Experience
Scoop.it!

Emotion IS The #Experience - #Infographic

Emotion IS The #Experience - #Infographic | sales, follow-up | Scoop.it
We're pleased to present our latest 360Connext customer experience infographic. Emotion drives everything for humans. See why we MUST sweat the small stuff.

Via Eric_Determined / Eric Silverstein
Rhonda Hailey's insight:

Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up.  It's a win win for everyone. 

more...
Eric_Determined / Eric Silverstein's curator insight, January 30, 2014 2:59 PM

As Jeannie correctly points out, Micro is the new macro:


"When the big picture looks great but your bottom line doesn’t show it, it’s time to walk in your customers’ shoes and drink in the emotions they encounter through their journey."


It doesn't take much to change ones positive feeling of  brand. While my experience with Starbucks "Tweet-a-Coffee" resulted in a negative experience, it's an important reminder to really walk in your customer's shoes as Jeannie pointed out above.


http://ericdetermined.blogspot.com/2013/11/starbucks-your-tweet-coffee-leaves-bad.html


Share your recent experience - how a single moment may have positively or negatively impacted your brand experience.

Paul Deemer's curator insight, January 31, 2014 3:48 AM

Stay focussed - it matters!

Roland Alston's curator insight, January 31, 2014 11:19 AM

The answer to "what does the emtional side of CX look like?...

Rescooped by Rhonda Hailey from The MarTech Digest
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Four Elements of a Rocking Follow-Up Email - Profs | #TheMarketingAutomationAlert

Four Elements of a Rocking Follow-Up Email - Profs | #TheMarketingAutomationAlert | sales, follow-up | Scoop.it
I recently spoke to a HubSpot customer service rep for answers to a problem. Later, I received a follow-up email that impressed me. Here's why.

 

Key excerpt...

 

You can use email campaigns to market, persuade, inform, motivate, but what are the steps to get your emails performing more effectively?

Who is your audience? What makes them tick? Get a firm understanding of what motivates the segment that you are reaching with a particular email campaign. Design content that speaks directly to recipients… and you’ll be surprised at the results.What is the next step you want them to take by reading your email? Cluttering your emails with too many links, images, call to actions, and next steps may seem as if you are solving multiple problems at once, but you aren’t helping your reader in any way. An e-mail reader confronted with too many choices will make one fateful choice: Delete.Build a subject line that tells them exactly what they are getting themselves into by opening your email. Cute, clever, catchy is fun, but clear, concise communication is effective at getting emails opened. Remember: People can’t perform the desired action you want them to do if they don’t open your email.The data tells the truth. Scour your email open, click-through data to see how people are responding to your offers. Find the best day and time for your audience to open and respond to your message. Don’t just draft, design, and send your email when it’s ready for production. Look back historically and see when your customers are most likely to take an interest in your messages.
Via marketingIO
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marketingIO's curator insight, September 19, 2013 9:30 PM

If lead nurturing and triggered emails are a part of your realm, this is a must read. You'll want to use this as guidance for future output.


  • See the article at from www.mpdailyfix.com
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