Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up. It's a win win for everyone.
I recently spoke to a HubSpot customer service rep for answers to a problem. Later, I received a follow-up email that impressed me. Here's why.
You can use email campaigns to market, persuade, inform, motivate, but what are the steps to get your emails performing more effectively?
Who is your audience? What makes them tick? Get a firm understanding of what motivates the segment that you are reaching with a particular email campaign. Design content that speaks directly to recipients… and you’ll be surprised at the results.What is the next step you want them to take by reading your email? Cluttering your emails with too many links, images, call to actions, and next steps may seem as if you are solving multiple problems at once, but you aren’t helping your reader in any way. An e-mail reader confronted with too many choices will make one fateful choice: Delete.Build a subject line that tells them exactly what they are getting themselves into by opening your email. Cute, clever, catchy is fun, but clear, concise communication is effective at getting emails opened. Remember: People can’t perform the desired action you want them to do if they don’t open your email.The data tells the truth. Scour your email open, click-through data to see how people are responding to your offers. Find the best day and time for your audience to open and respond to your message. Don’t just draft, design, and send your email when it’s ready for production. Look back historically and see when your customers are most likely to take an interest in your messages.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.