Sales can be a long and arduous process. After dozens of back-and-forth emails, a handful of phone conferences and two in-person meetings, it can be fairly disappointing when potential clients decide, "this isn't quite right for us at this time....
Troy Logan's insight:
I like the insight from this article but I believe it may have missed a real good point like, providing value for the client.
Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Here are some highlights: - We’re Marketing in the Age of Infobesity With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy. As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.
- Relevancy Has a Deadline We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.
- The Consumer Reigns Supreme and Their Attention is the New Commodity The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."
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