Sales excellence BtB
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Sales excellence BtB
Techniques, ideas, concepts, tips and real life around sales excellence
Curated by Roland MARCUS
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10 Tips to Align Your Sales and Marketing Teams

10 Tips to Align Your Sales and Marketing Teams | Sales excellence BtB | Scoop.it
Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies find to be a struggle. The disconnect stems from these teams’ seemingly disparate goals.
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7 Customer Lifecycle Campaign Examples

7 Customer Lifecycle Campaign Examples | Sales excellence BtB | Scoop.it
Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey.
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Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday

Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday | Sales excellence BtB | Scoop.it
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of.
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A quoi ressemblera le dernier kilomètre dans 10 ans ? - Logicités

A quoi ressemblera le dernier kilomètre dans 10 ans ? - Logicités | Sales excellence BtB | Scoop.it
Le dernier kilomètre a probablement connu plus de transformations en 3 ans que lors des 3 dernières décennies. Mais il est fort probable que les années qui viennent verront la poursuite de cette mutation et l’apparition de nouveaux modèles.
Via Bruno Sanlaville
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How to Use Surveys for B2B Lead Generation - Cox Blue

How to Use Surveys for B2B Lead Generation - Cox Blue | Sales excellence BtB | Scoop.it
How to Use Surveys for B2B Lead Generation https://t.co/CjGLglkFEG via @martinjonesaz
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The Evolution of Digital Marketing In The Enterprise

The Evolution of Digital Marketing In The Enterprise | Sales excellence BtB | Scoop.it
The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global busines…...
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | Sales excellence BtB | Scoop.it
In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages.
Via massimo facchinetti, The Twinkie Awards
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How Google Analytics ruined marketing

How Google Analytics ruined marketing | Sales excellence BtB | Scoop.it
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand..
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A Sales Manager's 5-Step Checklist | TLSA International

A Sales Manager's 5-Step Checklist | TLSA International | Sales excellence BtB | Scoop.it
What is a sales manager really meant to be: a leader, manager, coach or sales person? There’s no universal answer, because every company is different but here's how to ensure your sales managers are performing well.
Via Laurent J.V. Dubois
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20 facts and figures that show just how much the Île de France region has to offer

20 facts and figures that show just how much the Île de France region has to offer | Sales excellence BtB | Scoop.it
As Europe’s second most attractive metropolis after London for foreign investors, Paris-Île-de-France has all the advantages required to take over its economic leadership.
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11 Hidden Facebook Marketing Features You Can Try Today

11 Hidden Facebook Marketing Features You Can Try Today | Sales excellence BtB | Scoop.it
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new…
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4 Tools to Bridge the Gap Between Sales and Marketing - Exceed Sales

4 Tools to Bridge the Gap Between Sales and Marketing - Exceed Sales | Sales excellence BtB | Scoop.it
Here are 4 of our 7 tools to help you bridge the gap between sales and marketing, and develop solutions that work for everyone and produce better leads:
Via Laurent J.V. Dubois
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How to Use Humor to Power up Your Content Marketing

How to Use Humor to Power up Your Content Marketing | Sales excellence BtB | Scoop.it
When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stic
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Customer Lifecycle Mapping - Getting to Grips with Customers

Customer experience is the key to running a successful business just as user experience is key to developing a successful product.
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L'email marketing à l'horizon 2020

L'email marketing à l'horizon 2020 | Sales excellence BtB | Scoop.it
Return Path vient de dévoiler les 20 tendances qui impacteront selon lui l'email marketing d'ici 2020. Au programme : délivrabilité, sécurité, connaissance

Via TROUVE LIONEL
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40 boites qui ont su révolutionner leur marché !

40 boites qui ont su révolutionner leur marché ! | Sales excellence BtB | Scoop.it
Certes, il existe des personnes qui, naturellement, ont un don pour sentir avant tout le monde les grandes tendances et les technologies qui s’imposeront demain.
Via Bruno Sanlaville
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2016, La stratégie et les interactions entre logistique et ecommerce expliquées par Precepta, Damien Festor

La logistique est devenue un élément stratégique de la réussite des sites de vente en ligne. Et l’offre de livraison en 1h à Paris, Amazon Prime Now, marque là une nouvelle étape. Mais le boum du e-commerce et l’essor de la livraison express posent un certain nombre de problèmes : la supply chain du e-commerce se complexifie avec la multiplication des points d’expédition et de livraison ; la rentabilité des logisticiens travaillant pour le e-commerce n’est pas toujours au rendez-vous ; sans oublier les externalités négatives produites à l’échelle urbaine comme la congestion des centre-ville ou l’augmentation des émissions de CO2 [...]


Via Bruno Sanlaville
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Social Selling Has Penetrated the B2B Arena: Here are the Rules

Social Selling Has Penetrated the B2B Arena: Here are the Rules | Sales excellence BtB | Scoop.it
Today it is no longer possible to keep the spheres of our lives compartmentalized.
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The Importance of Offline Lead Generation

The Importance of Offline Lead Generation | Sales excellence BtB | Scoop.it
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime.
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Why Generating More Leads is Only Half the Picture

Why Generating More Leads is Only Half the Picture | Sales excellence BtB | Scoop.it
Leads: the goal most B2B marketers optimize towards relentlessly. Hitting lead generation targets is key to increased budget, more headcount, and greater freedom to run more experimental campaigns.
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The 3 Big Problems With Your Marketing Event Metrics

The 3 Big Problems With Your Marketing Event Metrics | Sales excellence BtB | Scoop.it
In today’s data-driven marketing world, wouldn’t it seem crazy to spend the most money on the most poorly measured marketing channel? Strange as it is, it’s still happening. Events continue…
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Customer Lifecycle Mapping - Getting to Grips with Customers

Customer experience is the key to running a successful business just as user experience is key to developing a successful product.
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Soon We Won’t Program Computers. We’ll Train Them Like Dogs

Soon We Won’t Program Computers. We’ll Train Them Like Dogs | Sales excellence BtB | Scoop.it
Welcome to the new world of artificial intelligence. Soon, we won't program computers. We'll train them. Like dolphins. Or dogs. Or humans.
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12 Emerging Trends in Data Analytics

12 Emerging Trends in Data Analytics | Sales excellence BtB | Scoop.it
Data Science Central shared its predictions for 2016. More predictions can be found here. In this article, we share Scott Mongeau's predictions. The full versi…
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