Sales Enablement
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Abolishing the Value Proposition: A New Framework for Creating Sales Urgency

Abolishing the Value Proposition:  A New Framework for Creating Sales Urgency | Sales Enablement | Scoop.it
Market Turbulence & Uncertainty
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Who is the 2015 B2B Buyer? | KnowledgeTree

Who is the 2015 B2B Buyer? | KnowledgeTree | Sales Enablement | Scoop.it
It's important for sales to understand what's going on in the selling space, how to effectively influence the purchase process, and who is the new B2B buyer
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What Is Sales Enablement? [Infographic]

What Is Sales Enablement? [Infographic] | Sales Enablement | Scoop.it
If you've wondered "what is sales enablement, anyway?" you're not alone. Get the definition in this infographic.

Via Pantelis Chiotellis
Andrea Rodriguez's insight:

Infographic on What is Sales Enablement

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Dean Ryan G. Martin's curator insight, October 28, 2014 9:47 AM

Now I understand. It's sales En-Able-Ment. It focuses on ability. 

Sean Goldie's curator insight, June 28, 2:15 PM

Great infographic on Sales enablement!

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Writing a Killer Sales Playbook | The Nimble Blog

Writing a Killer Sales Playbook | The Nimble Blog | Sales Enablement | Scoop.it
What is a playbook and how can you write and leverage yours? Laura Patterson of VisionEdge Marketing knows how to punch above her weight class!
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How to Bridge the Sales & Marketing Divide

Marketing and sales must work in concert. The best marketing leaders take the lead and converge around buyer intelligence.
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How to Deliver the Right Employee Experience - Talent Management magazine

How to Deliver the Right Employee Experience - Talent Management magazine | Sales Enablement | Scoop.it
Talent Management magazine, The Business of Talent Management
Andrea Rodriguez's insight:

Sales Enablement:  Sales staff must launch from a healthy, happy, engaging workplace.  A place where they want to be and to contribute.  This is a keen article regarding using technoogy to create engaged workplace culture.  Particularly essential for Millenial environments, but also impacts overall workplace satisfaction and employee retention.

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Empowering Your Sales Team: Misguided Tactic No. 4 - The Zilliant Blog

Empowering Your Sales Team: Misguided Tactic No. 4 - The Zilliant Blog | Sales Enablement | Scoop.it
Rather than doubling down on pressure when sales are lagging, sales executives can look to the greater organization to help empower their teams.
Andrea Rodriguez's insight:

If your corporate infrastructure isn’t operating on par, then your brand promise isn’t coming through.

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9 Questions You Need To Answer Before Introducing New Tools To Your Sales Team

9 Questions You Need To Answer Before Introducing New Tools To Your Sales Team | Sales Enablement | Scoop.it
When selecting new tools for your sales team, it’s important to answer a series of questions that will allow you to focus in on your goals and narrow down the selection pool.
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Sales Training: Whose Job Is It?

Sales Training: Whose Job Is It? | Sales Enablement | Scoop.it
"Most managers seem to feel that training employees is a job that should be left to others.  I, on the other hand, strongly believe that the manager should do it himself." —Andy Grove, former CEO o...
Andrea Rodriguez's insight:

Sales Enablement: Training -- it takes a "village".

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Sales Enablement Tools Webcast: Make sales more effective with Alin...

Empower your Sales Team to fight Frugalnomics. - Engage higher, with economic-focused executives - Elevate relationship from salesperson to trusted advisor - In
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Learn to Succeed at Sales Enablement - Act-On

'Sales enablement' is the term for a host of activities and programs, all designed to help prepare and support salespeople.
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Sales Enablement: The Who, What, How, When, and Why of Sales Enablement

If you work in sales, chances are you’ve recently heard the term sales enablement.
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Answers to key Sales Enablement program questions.
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The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria - Silver Bullet Group

The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria - Silver Bullet Group | Sales Enablement | Scoop.it
By Michael Cannon In the world of business-to-business marketing, messaging is a summary answer to the prospective customer’s primary and secondary buying questions – the key points that must be communicated to convince a person to engage and buy. Messaging … Continue reading →
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Effective messaging and communications - with examples.

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10 Ways to Increase Your Value as a Salesperson with Your Customer | Mark Hunter | LinkedIn

10 Ways to Increase Your Value as a Salesperson with Your Customer | Mark Hunter | LinkedIn | Sales Enablement | Scoop.it
Recently after a conference where I spoke, a salesperson asked for ideas on how he could increase his value. The question got me thinking, so here’s
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7 sales onboarding mistakes that turn studs into duds - The Business Journals

7 sales onboarding mistakes that turn studs into duds - The Business Journals | Sales Enablement | Scoop.it
When a sales candidate accepts a job offer, everyone is all smiles. Those smiles can quickly turn to frowns if you are making any of these sales onboarding mistakes.
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10 Essential Selling Skills for 2014 - RAIN Group

10 Essential Selling Skills for 2014 - RAIN Group | Sales Enablement | Scoop.it
In this infographic, discover the 10 essential selling skills that will set you apart from your competition and help you maximize selling success in 2014.
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Leading Executive Conversations | Workplace

Leading Executive Conversations | Workplace | Sales Enablement | Scoop.it
It’s inevitable. At some point, you’re going to find yourself sitting across the desk from a senior-level executive eager to prove your worth.
Andrea Rodriguez's insight:

Sales Enablement - Empowering the Sales Staff to "speak higher on the tree".

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Empowering Your Sales Team: Misguided Tactic No. 3 - The Zilliant Blog

Empowering Your Sales Team: Misguided Tactic No. 3 - The Zilliant Blog | Sales Enablement | Scoop.it
Instead of sales executives giving top performers free reign, a better option is to properly incentivize them to become key organizational influencers.
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10 Ways Sales Can Deliver a Great Buying Experience

Buyers care more about the experience they have with a company than they do about product or price. Here's how sales organizations can deliver a great buying ex
Andrea Rodriguez's insight:

Sales?  It's all about the BX.

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Sales Enablement: The Necessity of a Good Hire

Sales Enablement: The Necessity of a Good Hire | Sales Enablement | Scoop.it
Can you polish a tennis shoe? In a sales enablement conversation this week, a wise sales leader asked me this question. And it got me thinking:  Well...Can you?  My thought is: No! A tennis shoe is...
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Sales Enablement & Sales Tools

A how to approach to programs, tools and process to help accelerate sales enablement. One of you more important B2B marketing functions, Sales Enablement. How
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What is your time to benefit on sales enablement investments? | Insights on Sales Growth and Sales Analytics | Alexander Group Blog

What is your time to benefit on sales enablement investments? | Insights on Sales Growth and Sales Analytics | Alexander Group Blog | Sales Enablement | Scoop.it
Andrea Rodriguez's insight:

Evaluating Time To Benefit (TTB), Break Even Point (BEP), and Return On Investment (ROI).

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The Case to Invest in Sales Enablement [Infographic]

The Case to Invest in Sales Enablement [Infographic] | Sales Enablement | Scoop.it
This infographic takes a “by the numbers” look at why today’s B2B companies are placing a greater emphasis on sales enablement and productivity.
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