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The full spectrum of B2B marketing tools, tips and technologies
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INFOGRAPHIC: B2B Marketing Outsourcing Considerations and Tips

This Infographic summarizes considerations and possibilities when deciding whether to outsource certain aspects of B2B marketing efforts. 


Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, December 17, 2013 8:01 AM

Possibilities for outsourcing the marketing workload whether brand and messaging strategy; sales/marketing integration; digital; or content.  

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The TRUTH about email subject lines

The TRUTH about email subject lines | Sales Evolution | Scoop.it

If you are in any way involved in email marketing, you will KNOW that the subject line is vital to the success of your email campaign. And all the stats prove it.


Via Nett Sales
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To pick right customers, startups rely on Psychometric tests - Economic Times

To pick right customers, startups rely on Psychometric tests - Economic Times | Sales Evolution | Scoop.it
Economic Times To pick right customers, startups rely on Psychometric tests Economic Times BANGALORE: Several startups are using behavioural assessment tests to pick the right customers across a range of businesses from social networking services...

Via Laurent J.V. Dubois
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Q&A: Motivating your sales team

How to motivate your sales team (Your people are the key to your success - so how do you motivate your sales team?

Via Jeffry
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5 Steps to Better Referral Selling

5 Steps to Better Referral Selling | Sales Evolution | Scoop.it
There are many sales strategies, but none as effective as referral selling. Here are five tips to sell more without cold calling.

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Content Marketing Isn't Content Strategy (And How to Correct It)

Content Marketing Isn't Content Strategy (And How to Correct It) | Sales Evolution | Scoop.it
Content strategy and content marketing are often confused, but are by no means the same. Read on to understand strategy basics to market your brand.

Via Stefano Principato, Nett Sales
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Stefano Principato's curator insight, November 20, 2013 1:48 PM

Make sure you’re aiming for certain goals and targets, and that you’re not just marketing content for the sake of creating noise. 

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Why warm-calling via email is the way ahead

Why warm-calling via email is the way ahead | Sales Evolution | Scoop.it

I recently came across this great infographic provided by my friends at Unifyo. It goes a long way to explaining why cold calling by phone is no longer successful.


Via Mark Goodson, Nett Sales
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Responsive email design: 10 great examples

Responsive email design: 10 great examples | Sales Evolution | Scoop.it
It seems that more and more brands are jumping on the responsive email design bandwagon lately.

Via Simon West, Nett Sales, Nett Sales
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How to Recognize Year End Sales Achievements and Motivate Your Team

How to Recognize Year End Sales Achievements and Motivate Your Team | Sales Evolution | Scoop.it
The end of the year is fast approaching and your Annual sales numbers are solidifying.
It’s time to ask yourself: Does one or more of your sales reps stand out from the pack?

Via Thomas Faltin, Jeffry
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Email Advertising Myths

Email Advertising Myths | Sales Evolution | Scoop.it

Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?


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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | Sales Evolution | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

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Five persuasive web design techniques to increase conversions

Five persuasive web design techniques to increase conversions | Sales Evolution | Scoop.it

People trust what they see far more than what they hear.

 

The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site.

 

 

 


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Why marketing sometimes fails

Why marketing sometimes fails | Sales Evolution | Scoop.it

There are many different reasons why your marketing might fail. Robert Craven has identified 2 seemingly obvious and simple reasons in his best-selling book “Customer is King”.


Via Nett Sales
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Nett Sales's curator insight, October 25, 2013 4:30 AM

Robert’s advice helped us to help our clients to focus on their customers and potential customers rather than their own products. So we run campaigns for our clients that help their customers – either by sharing knowledge or offering advice, hint or tips.

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getting your 2014 marketing budget ready for action

getting your 2014 marketing budget ready for action | Sales Evolution | Scoop.it

As the end of the year draws near, it’s time to not only prepare your marketing budget for 2014, but to also reflect on your achievements and challenges faced in 2013. Are you ready for 2014? 


Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, December 11, 2013 3:12 PM

"Avoid over spending on the wrong things like sponsorships, trade shows, promotion and advertising." 

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How To Stand Out As A B2B Marketer [Infographic] - Business 2 Community

How To Stand Out As A B2B Marketer [Infographic] - Business 2 Community | Sales Evolution | Scoop.it

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. However, having a strategy is necessary to create a successful campaign.

 

What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know?

 

These questions were answered in an infographic created by LinkedIn, which highlights noteworthy survey results from a report by the MarketingProfs and the Content Marketing Institute.

 


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How Surveys Can Help You Create More Effective Content Marketing

How Surveys Can Help You Create More Effective Content Marketing | Sales Evolution | Scoop.it
If you want to assess your success at producing effective content marketing, you need useful, actionable feedback about it. Find out how to improve your efforts by focusing surveys strategically to...

Via Stefano Principato, Nett Sales
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Stefano Principato's curator insight, December 2, 2013 5:43 AM

Surveys have many potential uses and are easier to implement than ever. But, it’s important to use them wisely so you don’t waste your time and resources or frustrate your customers with unnecessary questions. 

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Maximizing Open Rates for Email Marketing

Email marketing is on everyone's mind these days. But when it comes to open rates, it isn't so much of a content discussion as it is a context discussion.

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12 Ways to Increase Online Sales

12 Ways to Increase Online Sales | Sales Evolution | Scoop.it
Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.

Via The Fish Firm, Anna Morgan, Jeffry
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6 Sales Tips for Mobile App Resellers

6 Sales Tips for Mobile App Resellers | Sales Evolution | Scoop.it
No matter what your approach to selling apps is, there are a few guidelines that are useful in all scenarios.

Via Thomas Faltin, Jeffry
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That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns | Sales Evolution | Scoop.it
Humor is an email marketer's best friend. Here's how creative subject lines, eye-catching images, and witty, human copy can get your emails opened.

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How Much Does A Lead Cost? [Infographic]

How Much Does A Lead Cost? [Infographic] | Sales Evolution | Scoop.it
The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands wi

Via Denis Failly, Jeffry
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Denis Failly's curator insight, November 5, 2013 1:58 PM

The Big Question....

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Best Practices for Sales Enablement

Best Practices for Sales Enablement | Sales Evolution | Scoop.it
Today's high performing sales team looks at the bigger picture and earns the right to make both a strategic and tactical contribution. Download this white paper to learn the seven best practices to better equip your revenue team.

Via Laurent J.V. Dubois
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30+ Christmas email marketing tips from the experts

30+ Christmas email marketing tips from the experts | Sales Evolution | Scoop.it
The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?

Via Simon West, Nett Sales, Nett Sales
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Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts | Sales Evolution | Scoop.it
Download this white paper and learn how you can get your business ready to track revenue, build an attribution model that captures the information important to your company, and use this data to optimize future marketing efforts.

Via Laurent J.V. Dubois
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Copywriting 101: The Principles of Irresistible Content

Copywriting 101: The Principles of Irresistible Content | Sales Evolution | Scoop.it
Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.

Via Simon West, Nett Sales, Nett Sales
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