Sales Effectiveness
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Rescooped by James Gilman from Marketing and Selling Content Operations
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Demand-Gen-1_Forbes-CMO-Blog1.jpg (JPEG Image, 2200 × 1700 pixels) - Scaled (55%)

Demand-Gen-1_Forbes-CMO-Blog1.jpg (JPEG Image, 2200 × 1700 pixels) - Scaled (55%) | Sales Effectiveness | Scoop.it

Via Avitage
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Avitage's curator insight, October 23, 2013 11:51 AM

Important point and useful graphic from Forbes article re: implications of B2B buying team buying process vs. individual decision process. Iimportant point. CEB declares the obvious with the air of discovery. Link to original article: http://www.forbes.com/sites/patrickspenner/2013/10/21/youre-doing-it-wrong-demand-generation

Rescooped by James Gilman from Marketing and Selling Content Operations
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Content Marketers' Mistaken Assumptions | Social Media Today

Content Marketers' Mistaken Assumptions | Social Media Today | Sales Effectiveness | Scoop.it
People who fall victim to the six common content marketing assumptions listed here are generally blind as to why their content is inadequate.

Via Avitage
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Avitage's curator insight, November 20, 2013 7:27 AM

Important list of dangerous content marketing assumptions, with specific recommendations on how to address them. Publishers know that content syndication and promotion is essential. A mindset that treats content as an organization's first offer helps.