A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study.
A lot of big companies send sales people to motivational talks, programs and courses where they find that there is an immediate boost once they have heard an experienced person giving a lecture. Some people ...
Good customer service demands that a business contacts and connects with customers on the customers’ terms. Oftentimes, this means you will need to be available via various channels. Depending upon your audience, you may need to connect with clients via new media, old media, or both.
When providing customer service there are several channels in which to connect with clients such as: Phone, email, web self-service, live chat, traditional letter, text messaging, and social media. Understanding how each of these channels work, and whether they work with your particular audience is imperative to your business success...
VIDEO SALES TIP: Boost Your Negotiation Skills with the 3 Ts! Oct 13, 2012 Leave a Comment · Tweet. Sales negotiation skills include a wide number of things, but I contend the “3 Ts” can make a huge difference in any sales negotiation.
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