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Rescooped by Miguel A. Gómez Caballero from Public Relations & Social Media Insight
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Visual Story Design Process or How to Avoid Writing Procrastination

Visual Story Design Process or How to Avoid Writing Procrastination - mostly clear - Medium

Very often I am stuck when writing because I either have no idea what to write about or I have a lot of thoughts and ideas that are mixed up in my mind and it is almost impossible to sort through them.I want to share with you a simple technique that helps me to overcome procrastination in writing or creating a presentation on any topic. This approach is inspired by infodoodlers’ methods as described by Sunni Brown in her book “Doodle Revolution”....


Via Jeff Domansky
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ARBettle's curator insight, April 16, 2015 5:17 AM

I struggle to get going when I reach a mental block - so this is a really interesting article!

Nancy Bergner's curator insight, April 30, 2015 11:18 AM

Really great strategy for writing anything, pressing through writer's block.  Sticky noted ideas become kinesthetic tools for shaping argument, reaching an audience.

Jennifer's curator insight, March 26, 12:59 AM
In the article, it explains how simple techniques can help writers with procrastination. I chose this article because I believe that a lot of students and even myself have problems with procrastination or with writers block. These techniques were very useful to me, especially the first step, which is to generate ideas. The author explains to gather ideas by using sticky notes or to doodle without any judgment. I agree with the author about not criticizing ideas because if one does it can lead to just throwing ideas into the trash and that just leads to nothing. I found this article interesting because it states to use sticky notes. I have never used sticky notes to help me with my writing just with memorization. This is a way to help form ideas, which is good for people who procrastinate because now they have an idea or form to begin their paper.
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The 37 best tools for data visualization

The 37 best tools for data visualization | Social Selling | Scoop.it

Not a web designer or developer? You may prefer free tools for creating infographics.

 

As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”

 

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....


Via Jeff Domansky
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Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart. 

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How the B2B digital landscape is changing - B2B News Network

How the B2B digital landscape is changing - B2B News Network | Social Selling | Scoop.it

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.

 

With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.

 

Here is what the 2014 State of B2B Procurement Study reveals....


Via Jeff Domansky
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Nedko Aldev's curator insight, February 14, 2015 1:06 PM

add your insight...

384
Hanin Abu Al Rub's curator insight, February 15, 2015 6:44 PM

Social Media is changing everything... And content is influenced by its power...

Cendrine Marrouat - cendrinemarrouat.com's comment, February 17, 2015 1:50 AM
Thank you for sharing my article @Jeff Domansky!
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How to Use Social Media to Close More Sales

How to Use Social Media to Close More Sales | Social Selling | Scoop.it
Rarely has a phenomenon had the kind of effect on culture and business social media has. To say that social media has taken the marketing world by storm would be a massive understatement. And social…
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Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualma...
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Rescooped by Miguel A. Gómez Caballero from Business Brainpower with the Human Touch
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10 Best Places To Get Free Images

10 Best Places To Get Free Images | Social Selling | Scoop.it

Where can you find free, good quality images that are cleared to use for your blog posts or social media content?

More and more, you can find images online that allow for use on your blog, or in any creative work, without copyright restrictions or having to pay for licenses.

Searching for stock images can be a difficult and time-wasting task. So take a look at these websites to save you time and possibly frustration.


Via The Learning Factor
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Damien O'Dwyer's curator insight, February 12, 2015 6:38 AM

With I.Stock being owned by G.etty now, cost of images rising fast. Here are some free alternatives!

calliope kritikou's curator insight, February 13, 2015 3:31 AM

πολύ αναλυτικό και ενδιαφέρον!

Nedko Aldev's curator insight, February 19, 2015 4:36 AM

 

316
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Social Selling | Scoop.it
Landing Pages for Content Marketing
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

Rescooped by Miguel A. Gómez Caballero from Business Brainpower with the Human Touch
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Multitasking Damages Your Brain And Career, New Studies Suggest

Multitasking Damages Your Brain And Career, New Studies Suggest | Social Selling | Scoop.it
You’ve likely heard that multitasking is problematic, but new studies show that it kills your performance and may even damage your brain.A Special Skill?But what if some people have a special gift for multitasking? The Stanford researchers compared groups of people based on their tendency to multitask and their belief that it helps their performance. They found that heavy multitaskers—those who multitask a lot and feel that it boosts their performance—were actually worse at multitasking than those who like to do a single thing at a time.
Via The Learning Factor
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Graeme Reid's curator insight, October 8, 2014 7:55 PM

Multitasking in meetings and other social settings indicates low self- and social-awareness, two emotional intelligence (EQ) skills that are critical to success at work.

Aaron Curtis's curator insight, October 9, 2014 9:08 AM

Well I have to say this would be a home run. Throughout high school, my jobs and even college, I have noticed that multitasking has become somewhat of an acquired trait. This article speaks on some key points that relate not only to PR practitioners, but aims towards students as well. Staying focus on one task at a given moment can help reduce the "noise" in your head; Keeping that in mind, working on one project at a time also provides you with a window for a more accurate end result

 

Rescooped by Miguel A. Gómez Caballero from Business in a Social Media World
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7 Popular Content Marketing Myths You Need to Stop Following

7 Popular Content Marketing Myths You Need to Stop Following | Social Selling | Scoop.it
“As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths,”
Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 3, 2014 6:22 PM


With the rise of LinkedIn publishing, people have been re-posting their content on the platform. I have as well. But, now, the way I see it is that thought-leadership is not about trying to gather the biggest number of followers. It's really about the quality of that followership and the actions they will take as a result of reading you. 


We are too focused on numbers. It has become an obsession with many entrepreneurs and small business owners. 


That's why Neil Pattel's article is a must-read. He drops some truths that need to be heard!


If you cannot blog consistently, focus on guest posting instead...

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HELP THE PEOPLE IN YOUR NETWORK, AND LET THEM HELP YOU.
REID HOFFMAN, Founder of Linkedin

HELP THE PEOPLE IN YOUR NETWORK, AND LET THEM HELP YOU.<br/>REID HOFFMAN, Founder of Linkedin | Social Selling | Scoop.it
Miguel A. Gómez Caballero's insight:
A company that aims to help other companies to grow.
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The Time For Social Selling Has Come – Welcome to the Innovative Solutions Blog.

The Time For Social Selling Has Come – Welcome to the Innovative Solutions Blog. | Social Selling | Scoop.it
Back in 2011 Google released a study called “Zero Moment of Truth.” The purpose of the study was to better understand the informed consumer who was able to create buy/sell parity by using the vast resources of the web when making their buying decisions.
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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Social Selling | Scoop.it
“Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.”
Via Gina Tucker
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Rescooped by Miguel A. Gómez Caballero from Social Selling: with a focus on building business relationships online
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How Leading Sales Pros use LinkedIn for Social Selling

How Leading Sales Pros use LinkedIn for Social Selling | Social Selling | Scoop.it
Charisma, a little knowledge and a decent golf swing used to be all B2B salespeople needed 10 years ago to meet (and sometimes exceed) their quota. Working a little harder could get you to club and get promoted faster. Fast forward

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Rescooped by Miguel A. Gómez Caballero from Public Relations & Social Media Insight
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Content Ideas - That Help Users, Get Traffic, Shares and Links

Content Ideas - That Help Users, Get Traffic, Shares and Links | Social Selling | Scoop.it

The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.

 

Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....


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Jeff Domansky's curator insight, April 15, 2015 10:08 AM

Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.

Marco Favero's curator insight, April 15, 2015 1:18 PM

aggiungi la tua intuizione ...

Winners Education's curator insight, April 17, 2015 11:56 AM

Oh, Ys, that's right!

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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | Social Selling | Scoop.it

Content is the cornerstone of an inbound marketing strategy and, if it's created carefully, it vets potential customers right from the start. After all, you want to do more than just attract casual browsers to your website; you want to attract:People who are in a buying cycle or will be in the futurePeople who will also fit your business profile/target audiencePeople who are likely to become loyal customers who will boast about your business to their friends, family and coworkersThat's recursive marketing, and no wonder it's leaving you breathless with the possibilities. Inbound marketing involves four vital actions: attracting, converting, closing and delighting. Here's how the process works....


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Rescooped by Miguel A. Gómez Caballero from Corporate Culture and OD
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How Deep Engagement Organizations are Harnessing Employee Happiness

How Deep Engagement Organizations are Harnessing Employee Happiness | Social Selling | Scoop.it
How Deep-Engagement Organizations http://t.co/4OJ0hF5oka are Harnessing Employee Happiness [#Infographic] #EmployeeEngagement #Talent

Via Alexis Assimacopoulos
Miguel A. Gómez Caballero's insight:

In the end, happiness is what we are all looking for.

#EmployeeEngagement

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Rescooped by Miguel A. Gómez Caballero from Business: Economics, Marketing, Strategy
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Are Salespeople Overlooking Video?

Are Salespeople Overlooking Video? | Social Selling | Scoop.it
If you're in sales don't overlook using video as a lead generation source for potential clients. Here are some tools and tips which will make video easy.

Via Pantelis Chiotellis
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How to Spy on Your Competition

How to Spy on Your Competition | Social Selling | Scoop.it

 

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far, and the old "hide your badge trick" at tradeshows is just annoying. Does it ever work... or does it just arouse suspicion? So what's the best way to gather competitive intelligence? Some of the information you want is not public. Other information is just hard to find and takes some work. Luckily, with the troves of information now online, plus some new tools, it's never been easier.


Via Bonnie Hohhof
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Bonnie Hohhof's curator insight, February 8, 2015 3:27 PM

Yup, another "spy" title.

Farid Mheir's curator insight, February 9, 2015 9:53 AM

some good links of tools to get you going on the competitive intelligence track.

Bharat Employment's curator insight, February 9, 2015 11:30 PM
http://www.bharatemployment.com/
Rescooped by Miguel A. Gómez Caballero from Business: Economics, Marketing, Strategy
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Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker | Social Selling | Scoop.it
Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker - GrowthhackingLF | LinkPlug

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Daniel Watson's curator insight, February 2, 2015 4:52 PM


Do you have any idea of what growth hacking is as it relates to your business?


Are you stuck in the traditional ways of marketing as you work hard to grow your business?


Would you like to get on the front foot rather than play late stage follower in a new revolution in ways to quickly grow any business?


Will you use the 35 resources provided in this excellent article, to learn what you need to know about growth hacking, so that you can propel your business forward at a faster rate?

Rescooped by Miguel A. Gómez Caballero from Public Relations & Social Media Insight
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Selling | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...
Via Jeff Domansky
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Patricia Robinson's curator insight, October 25, 2014 11:20 PM

Really great list, well worth reading.

Benjamin Labarthe-Piol's curator insight, October 27, 2014 1:52 PM

Useful

Maria Persson's curator insight, October 30, 2014 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | Social Selling | Scoop.it
There are certain things that make content stand out. The topic, the design, the interactivity….But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset....our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”
Via Jeff Domansky
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Jeff Domansky's curator insight, October 5, 2014 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 2014 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert

How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert | Social Selling | Scoop.it

Intermediate/ Digest...

 

With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff. Here's how.

 

1. Focus your efforts

Don't waste time trying to be everywhere all the time. Instead, determine which social networks your target customers use most frequently, what groups they belong to, and what their profile looks like beyond basic demographic information.

 

2. Listen first

By following conversations, identifying challenges among your target audience, and seeing how they interact with one another, social sales pros can gain a better sense of how to engage those target customers. It also helps to identify those who are most active, most vocal and opinion leaders among their peer groups.

 

3. Speak carefully

When you do feel comfortable that you can offer something of value to the group, be careful that it doesn't come off as a direct sales pitch. Use the context you discovered online as part of your outreach to break the ice or introduce yourself, which will help generate a more positive response.

 

4. Be consistent

Social media allows you to express your brand's unique personality and to humanize the experience for your customers—to put a face behind the brand. However, it's important to maintain the same consistent message and voice that your customers have come to know and trust, just as you do on your website, in printed pieces, paid advertising, and other customer-facing materials.

 

5. Provide service beyond the sale

Don't stop interacting with customers once the sale is made. After the sale is when the social selling process can really pay off. By continuing the conversation—providing ongoing support, helpful hints, and other information—you can transform customers into an army of loyal brand advocates who will recommend your product to their social sphere both online and offline, thus continuing the word-of-mouth cycle that drives future customer acquisition.

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, December 22, 2013 5:31 PM

There are generally two types of "how to" articles: hard and soft. The hard "how to's" are specific, step by step, this is how you do it. This article is an example of soft: general direction on how to approach social selling. Consider these rules to follow.

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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Social Selling | Scoop.it
“Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.”
Via Gina Tucker
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15 LinkedIn Marketing Hacks to Grow Your Business - BusinessNewsDaily

15 LinkedIn Marketing Hacks to Grow Your Business - BusinessNewsDaily | Social Selling | Scoop.it
“ BusinessNewsDaily 15 LinkedIn Marketing Hacks to Grow Your Business BusinessNewsDaily At its core, LinkedIn is a professional social network.”
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How to Share Old Blogposts on Social Media

How to Share Old Blogposts on Social Media | Social Selling | Scoop.it
“A quick and simple guide to share old blogposts from your archives to get more clicks, traffic, and engagement long after publish.”
Via Gina Tucker
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