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Rescooped by Ken Schneider from Food issues
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Need a natural energy boost? Here are 7 food strategies.

Need a natural energy boost? Here are 7 food strategies. | Sales and Marketing | Scoop.it
By learning how to eat in ways that boost energy and combat fatigue, you can do a lot to optimize your mental and physical performance throughout the day.

Via Cathryn Wellner
Ken Schneider's insight:

What does food have to do with Sales? Stupidity is detrimental sales! When I crash I get stupid. Eating for energy keeps me sharp.

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Why your sales process or sales system doesn't work - BizTimes.com (Milwaukee)

Why your sales process or sales system doesn't work
BizTimes.com (Milwaukee)
I read a report yesterday stating that 70 percent of all sales systems and sales initiatives fail.
Ken Schneider's insight:

He's the Preacher I'm the Choir#salessystems. Most Sales Systems don't work, that's why I fix them for a living. Who doesn't love third party validation. KS


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Selling Is Social because People Are: but most small businesses haven't transitioned. K.S.

Selling Is Social because People Are: but most small businesses haven't transitioned. K.S. | Sales and Marketing | Scoop.it
Forbes
Selling Is Social: Forget The Buzz, It Is Just The Way
Forbes
A shortcut is only a shortcut because it is a lesser-known way.
Ken Schneider's insight:

Selling Is Social because People Are: but most small businesses haven't transitioned. This post will help you. K.S.

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Rescooped by Ken Schneider from consumer psychology
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Has social media killed this one critical sales tool?

Has social media killed this one critical sales tool? | Sales and Marketing | Scoop.it

"Now more than ever there is no pre-determined path to purchase, no series of predictable steps to a sale. Is the sales funnel still relevant? ..."


Via Leona Ungerer
Ken Schneider's insight:

Like a vintage sex toy the "sales funnel" is quaint and about as effective! If you haven't started looking at how to modernize your sales system this article is a short but effective explanation of why you need to get started.  

KS

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Auto sales not influenced by social media: survey - Orlando Sentinel

Auto sales not influenced by social media: survey - Orlando Sentinel | Sales and Marketing | Scoop.it
Auto sales not influenced by social media: survey
Orlando Sentinel
Social media is to get people talking first, which may or may not translate to buying later. Going from a “like” to a sale is no measurable process.
Ken Schneider's insight:

Sales practice in automotive dealerships is still in the Cretaceous; because they don't need to be current given the massive and constant brand marketing the OEM's do. Dealerships are brand-first, car-second, customer-third. In most businesses this would be deadly but not for Automotive. No wonder this survey shows Social Media doesn't move their needle, but the dealerships could dominate their geographies if they figured this out! 

KS

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Rescooped by Ken Schneider from The Aesthetic Ground
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An Ingenious Museum Design That Turns Visitors Into Creators | Design | WIRED

An Ingenious Museum Design That Turns Visitors Into Creators | Design | WIRED | Sales and Marketing | Scoop.it
A range of new interactive technologies by Local Projects that will let visitors engage with the National Design Museum in a totally novel way.

Via Xaos
Ken Schneider's insight:

Awesome melding of the online experience with the physical experience; although a design museum it's a perfect example of best practices marketing. KS

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Smart Salespeople: Power Network Map - Business 2 Community

Smart Salespeople: Power Network Map - Business 2 Community | Sales and Marketing | Scoop.it

I'mSmart Salespeople: Power Network Map
Business 2 Community
All successful salespeople are well connected socially, within their community and have defined business relationships. Are you?

Ken Schneider's insight:

I'm a big fan of mapping things; brains are visual instruments. This article details how to map a network of prospects by starting with a client that loves you or your business. Gonna try this one myself!

KS

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Rescooped by Ken Schneider from Lean Content
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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Sales and Marketing | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.


Via Guillaume Decugis
Ken Schneider's insight:

 I love data! Math applied to Social Media posts - even better!

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Guillaume Decugis's curator insight, July 21, 5:04 PM

There are of course some Pros and Cons to do that and we also wanted to measure how valuable such a strategy could be. While there's certainly an impact and we confirmed re-publishing to be an awesome lean content strategy, our conclusion is more nuanced: depending on your content strategy objectives, you might want to embrace this strategy 100% or consider alternatives. 


Here's why.

Rescooped by Ken Schneider from Story and Narrative
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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Sales and Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Gregg Morris
Ken Schneider's insight:

The "C" word; "Content" should be "Story" - the guy that wrote this article gets it!

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A.K.Andrew's curator insight, July 14, 10:25 PM

An interesting way of combining a writers tools to create content

Rescooped by Ken Schneider from Lean Content
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Introduction to Lean Content: London Agile Content Meetup

Introduction to Lean Content: London Agile Content Meetup | Sales and Marketing | Scoop.it
How the Lean Startup can help us produce better content quicker and cheaper.

Via Ally Greer
Ken Schneider's insight:

Lean is always better; except for Kobe Beef, but in business fat is so 90's! This article is a good share.

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Ally Greer's curator insight, June 3, 6:43 PM

Here's a summary of a talk presented by Tom Hewitson at the London Agile Content meetup.


He does a great job relating the lean startup methodology to content strategy and I'm super excited to see the ideas spreading across the ocean!

Brian Fanzo's curator insight, June 3, 6:58 PM

Rapid creation, curation, collaboration... the goal is product content quick!  Love it! 

Rescooped by Ken Schneider from Attraction Marketing Client Magnet
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Here's Why You Should Always Make The First Offer In A Negotiation

It pays to be aggressive--literally.

Via Hannah Kramer
Ken Schneider's insight:

Make the first offer but be sure to be in the right ballpark or there won't be a deal #financialmasturbation

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Rescooped by Ken Schneider from Consumer Behavior in Digital Environments
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Infographic: Six psychological theories of social commerce | MyCustomer

Infographic: Six psychological theories of social commerce | MyCustomer | Sales and Marketing | Scoop.it

How do you use the psychology of shopping to optimise your social commerce?

 

Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers.

 

This infographic by social commerce experts TabJuice reveals how consumers make their purchase decisions, and how retailers can use this information to optimise their social commerce. (click to enlarge)


Via Russ Merz, Ph.D.
Ken Schneider's insight:

Don't You Just Love Science! ... shows that despite technology deep down we're still a troop of social apes. #bonobosnotchimps

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Russ Merz, Ph.D.'s curator insight, May 7, 11:57 AM

How do you make purchase decisions?

 

Here are an interesting set of shopping decision-making approaches.

 

Do you use all of these approaches or only some?

What shopping conditions best determine their use?

Rescooped by Ken Schneider from Voices in the Feminine - Digital Delights
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What it Means Today to be 'Connected' - Lucy P. Marcus - Harvard Business Review

What it Means Today to be 'Connected' - Lucy P. Marcus - Harvard Business Review | Sales and Marketing | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

...


Via Ana Cristina Pratas
Ken Schneider's insight:

New Sales is being who you are and knowing who that is. Share yourself across all platforms and conform to the spectrum from business to personal. #authentic

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Scooped by Ken Schneider
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CRM Gets More Vertical - Enterprise Apps Today

CRM Gets More Vertical
Enterprise Apps Today
"CRM is not just for sales and marketing anymore," said Rebecca Wettemann, VP research at Nucleus Research. "The data is ...
Ken Schneider's insight:

The Four Horsemen of Sales - No Apocalypse - CRM, MA, Social Media and Humans #newsalessystems

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Rescooped by Ken Schneider from Sales Best Practices (sales.eu.org)
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The Strategic Way To Hire A Sales Team - Forbes

The Strategic Way To Hire A Sales Team - Forbes | Sales and Marketing | Scoop.it
The Strategic Way To Hire A Sales Team
Forbes
“But far fewer confront a basic fact: Companies typically spend much more money and hire many more people, annually, in their sales function than they do anywhere else in the firm.

Via Laurent J.V. Dubois
Ken Schneider's insight:

Strategic Thinking and Sales Planning ; not the oxymoron it once was. If Forbes says so it must be true! #salesintegration 

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Rescooped by Ken Schneider from The Marketing Technology Alert
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The Small Business Guide to LinkedIn - Simply Business UK

The Small Business Guide to LinkedIn - Simply Business UK | Sales and Marketing | Scoop.it
Thinking about using LinkedIn for your business? Not sure how to get started? This step-by-step guide will walk you through the process.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
Ken Schneider's insight:

From a LinkedIn evangelist to the LinkedIn atheists - there is a God and she's on LinkedIn.  

KS (not to be confused with "The Tweet of God" on Twitter, he's hilarious!)


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iNeoMarketing's curator insight, August 19, 8:24 PM

A great collection of individual guides. Well presented, and a fascinating way to present curated content. Please click through!

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The 11 Step Plan for CRM Success - CRM Software Blog

The 11 Step Plan for CRM Success - CRM Software Blog | Sales and Marketing | Scoop.it
There are some statistics for CRM that give it a bad reputation: “70% of CRM initiatives fail to achieve their expected objectives” - source Cap Gemini Ernst & Young “90% of businesses can’t show a positive return on CRM” - source Meta Group “75%...
Ken Schneider's insight:

Sales people are lazy, stubborn Luddites? CRM adoption problems? Read this; just the highlights. Sales people by nature are self interested, they need to see the ROI too. 

KS

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5 Strategies to Maximize Social Selling RIGHT NOW

5 Strategies to Maximize Social Selling RIGHT NOW | Sales and Marketing | Scoop.it
Social media is an ever-evolving and important space to occupy. If you’re not already active on social, here are some actionable tips for how to jump in with both feet. (Encourage reps to share industry-relevant content through their social networks.
Ken Schneider's insight:

This is good, practical advice for Social Selling. If you own a company or run sales for a company you should be doing this stuff. Lose the fear/ cynicism/skepticism and just be real, honest, genuine and not self-interested. It's that simple! 

KS

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Rescooped by Ken Schneider from The Aesthetic Ground
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Ambient Genius - The New Yorker

Ambient Genius - The New Yorker | Sales and Marketing | Scoop.it
In January, 1975, the musician Brian Eno and the painter Peter Schmidt released a set of flash cards they called “Oblique Strategies.” Friends since meeting at art school, in the late sixties, they had long shared guidelines that could pry apart an intellectual logjam, providing options when they couldn’t figure out how to move forward. The first edition consisted of a hundred and fifteen cards. They were black on one side with an aphorism or an instruction printed on the reverse. Eno’s first rule was “Honour thy error as a hidden intention.” Others included “Use non-musicians” and “Tape your mouth.” In “Brian Eno: Visual Music,” a monograph of his musical projects and visual art, Eno, who still uses the rules, says, “ ‘Oblique Strategies’ evolved from me being in a number of working situations when the panic of the situation—particularly in studios—tended to make me quickly forget that there were other ways of working and that there were tangential ways of attacking problems that were in many senses more interesting than the direct head-on approach.”

Via Xaos
Ken Schneider's insight:

Creative Arts have a lot to teach business about problem solving. Creative genius is an event not an attribute but hopefully if it occurs more than once a career it becomes hallmark. KS

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Rescooped by Ken Schneider from Story and Narrative
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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Sales and Marketing | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.

We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.

 

I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?"


Via Gregg Morris
Ken Schneider's insight:

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

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Joseph McCaleb's curator insight, July 23, 11:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Karen Dietz's curator insight, July 23, 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

Rescooped by Ken Schneider from Food issues
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Need a natural energy boost? Here are 7 food strategies.

Need a natural energy boost? Here are 7 food strategies. | Sales and Marketing | Scoop.it
By learning how to eat in ways that boost energy and combat fatigue, you can do a lot to optimize your mental and physical performance throughout the day.

Via Cathryn Wellner
Ken Schneider's insight:

What does food have to do with Sales? Stupidity is detrimental sales! When I crash I get stupid. Eating for energy keeps me sharp.

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Rescooped by Ken Schneider from Lean Content
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10 Words to Cut From Your Writing #leancontent

Want to improve your printed and online content? Chop these words -- mercilessly.


Via Brian Yanish - MarketingHits.com
Ken Schneider's insight:

Good writing tip for business but they missed a few THINGS (insert irony here.) Personally, I stopped using "Crepuscular" and "Douche Bag" in my business writing, helped a lot! #happyweekend 

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Michael Binzer's curator insight, June 7, 7:16 AM

Be direct, be short, be specific #communication

Carlos Batara's comment, June 7, 1:23 PM
I was taught to write using Strunk and White's "Elements of Style" as my textbook. One of their first commandments. "Omit needless words," still ring in my ears. This does not mean, however, all uses of words like "just", "really", "maybe", "quite", and the other terms mentioned in this video have no use in lean writing. "Perhaps" the author took a strong stance "just" to flag the attention of writers to careful use of such terms.
Angel Penland's curator insight, June 8, 5:05 PM

Great little video. Need to check this out if you write anything serious at all.

Rescooped by Ken Schneider from Digital Delights - Digital Tribes
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The IRL Fetish

The IRL Fetish | Sales and Marketing | Scoop.it

Via Ana Cristina Pratas
Ken Schneider's insight:

Real People online VS. Trolls online; Givers VS. Takers - the science of tribe is not surprising #nothingtohide

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Ana Cristina Pratas's curator insight, June 4, 2:11 PM

"The notion of the offline as real and authentic is a recent invention, corresponding with the rise of the online. If we can fix this false separation and view the digital and physical as enmeshed, we will understand that what we do while connected is inseparable from what we do when disconnected. That is, disconnection from the smartphone and social media isn’t really disconnection at all: The logic of social media follows us long after we log out. "

Bob Irving's curator insight, June 5, 9:40 AM

Online is the same as offline.

Rescooped by Ken Schneider from Sales Training
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7 tips for companies to improve sales productivity | Sales Training Connection

7 tips for companies to improve sales productivity | Sales Training Connection | Sales and Marketing | Scoop.it
To improve sales productivity, companies must give their sales team more time to sell.

Via Richard Ruff
Ken Schneider's insight:

New Sales Systems = Revenue Growth; more data on the right way to deploy people within the system. Just say no to Reps prospecting!

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Rescooped by Ken Schneider from Designing design thinking driven operations
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The Four Phases of Design Thinking - Warren Berger - Harvard Business Review

The Four Phases of Design Thinking  - Warren Berger - Harvard Business Review | Sales and Marketing | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

Via Fred Zimny
Ken Schneider's insight:

Think about your Customer's business like a Designer thinks about design and make a creative contribution #stopselling

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Rescooped by Ken Schneider from Designing design thinking driven operations
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Engage Employees Using Customer Service Tactics - Rob Markey - Harvard Business Review

Engage Employees Using Customer Service Tactics - Rob Markey - Harvard Business Review | Sales and Marketing | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

Via Fred Zimny
Ken Schneider's insight:

Challengers are Better Reps ; great insight and well worth the Share. #advisor #counsellor #partner

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