Let’s talk about Trust. Rather let’s talk about different instruments and activities that can help to improve team relationships, convey expectations and help people to develop a team agreement.I have noticed that we often talk about the importance of Trust in relation to the team, to subordinates, to managers, to spouses and to politicians. Furthermore, we all know that trust is necessary and important for all people. But how can we build good, long-term relationships in practice?
Via John Lasschuit ®™, Ricard Lloria
The obvious gut reaction answer is …both. However, if you HAD to choose, it would be a dilemma similar to the age old “Which came first - the chicken or the egg?” And, you know, I have never been able to answer that question.
Seventy-three percent of consumers think that companies are paying more attention to generating sales across multiple channels than they are in delivering a consistent and seamless customer service experience across those same channels, revealed a...
2013 Sales Compensation & Performance Management Key Trends Analysis by Xactly Corporation The results are in! The latest Chief Sales Officer (CSO) Insights Survey data has been collected and analyzed.
“ Creating content is always a challenge for B2B marketers.Especially if it doesn’t match up with your customer’s goals. The Number 1 Rule of Creating Content is to write it with the custom…”
Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.
1. Customer Experience Will Be the Battleground Marketers Are Fighting Over
In 2016 customer experience will garner the highest level of marketing investment; it is one of three areas in which CEO’s expectations of CMOs will increase the most; and bleeding-edge technologies to improve it will be the top innovation project marketers undertake.
2. How Marketers Use Customer Data Will Determine their Level of Success
Managing, collecting and making use of internal and external data was the second highest area of CEO’s increased expectations for CMOs. Marketers will analyze data less and synthesize it more, leading to better and more actionable conclusions. Distribution of the data to decentralized groups such as brands or business units will occur to allow for informed recommendations/decisions about what action to take.
3. Digital Commerce Will be Inextricably Linked with Marketing
We found that in 25% of organizations, marketing has total responsibility for digital commerce, and in 46% of companies, marketing owns a digital commerce P&L now. Whether you lead or support your company’s digital commerce efforts, plan for higher investment and a greater role in crafting compelling commerce experiences.
4. Marketing Will Set the Strategy for Not Just Marketing Technology, But for All Customer-facing Technology
Marketing will be intensely involved in all technology that touches the customer as it works on improving the customer experience with customer service, sales and operations. It already sets the strategy and develops the roadmap for marketing technology in over 90% of companies. In a growing number of companies it is moving into different elements of revenue management, including former sales systems. By the end of 2016, customer-facing technology strategy and roadmaps will be led by marketing in at least one quarter of companies.
5. Marketing Innovation Will Come Out of the Closet
For the second year in a row we found that marketers are setting aside more than 9% of their budget for innovation. Leading a culture of change and company-wide innovation was the third highest ranked increased CEO expectation of CMOs. More marketing executives have innovation in their title. An increasing number of CMOs manage product development as well as product management. Digital business transformation is causing many industries to shift their business model and offerings to digital vs. physical; putting marketing squarely in the middle of such innovation.
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B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Check out this infographic to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone and put this insight into practice for your business.
Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken to heart that your social media community is about quality more so than quantity, and you now want to reward your community with a fun loyalty program, contest, sweepstakes or giveaway. But hold on, you’ve done so well about tracking the performance of your social channels that you know that you need to keep track of metrics for this campaign. You also need to know how to define what success looks like and understand the “SOTs” of the campaign—strategy, objectives, and tactics.
When consultants think about growing their practice, most lean towards client acquisition. While there’s no arguing that attracting and landing new consulting clients will be a critical factor in your success.
Five Sales Management Strategies That Worked in Past Recessions – from Selling Power Sales Management Newsletter This is the fifth time the United States has been in a recession since 1970, and with each one, top sales leaders have found […] (5 Sales...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.