Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
By Jill Konrath (Fresh Sales Strategies). Do you know when your prospecting emails sound too salesy? Learn the difference between a spammy sales email and an email that your prospect will want to open.
Rick Garza's insight:
It takes 2.7 seconds for someone to decide if they will read or delete an email. A real Sales Athete will invest 90 seconds to get a good sales tip.
George Langan This is a guest post by George Langan. George has had a diverse career as the CEO of a number of software startups, a sales trainer at the AT&T National Sales School and the VP of sales at two major software companies.
An elevator speech is a short, 1-2 sentence statement that defines who you work with (target market) and the general area in which you help them.
About 10 seconds long, it’s used primarily at networking events to attract potential clients and stimulate discussion. The following elevator speeches show you how some people describe what they do:
-- > “I work with small businesses who are struggling to sell their products or services into large corporate accounts.”
-- > “We help technology companies effectively use their customer information to drive repeat sales.”
-- > “I help small-to-medium sized manufacturing companies who have difficulties with unpredictable revenue streams.”
Unique Selling Proposition
A unique selling proposition (USP) is a statement about what makes you and your company different from other vendors. Its primary value is to create competitive differentiation. A USP is often used in marketing materials or in talking with customers who are ready to buy. Here are a few good USP examples:
-- > We specialize in working with financial institutions. (Specialty)
-- > We guarantee service in 4 hours or your money back. (Guarantee)
-- > We use a unique tool called SureFire! to analyze your critical needs. (Methodology)
USPs are far more effective in the business-to-consumer market than in business-to-business sales.
A value proposition is a clear statement of the tangible results a customer gets from using your products or services. A strong value proposition is specific, often citing numbers or percentages. It may include a quick synopsis of your work with similar customers as a proof source and demonstration of your capability.
Elite salespeople make up the top 6% of the entire sales population. They are committed to best practices and the pipeline shows them where they are today and how far they are from their desired goals and/or required ...
The telecommunications masters at Bell Labs have managed to deliver a world record connection speed of 10Gbps (10,000Mbps) over copper wires. Dubbed XG.fast, the newtechnology could be used to massively extend the life of existing copper wireline networks, offering telecom companies an alternative to laying costly fiber-optic networks to billions of homes that already have a telephone line — but more importantly, it might mean you finally get a serious upgrade from your ~10Mbps ADSL or ~50Mbps VDSL connection.
Bell Labs, now an R&D division of global telecoms giant Alcatel-Lucent, developed XG.fast as an extension of G.fast. G.fast is the successor to VDSL2 — the technology that is used by most FTTC (fiber-to-the-cabinet) installations around the world. Paired with FTTC, VDSL2 offers speeds of up to 150Mbps, G.fast is up to around 1.25Gbps — and XG.fast is from 2Gbps all the way up to 10Gbps.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.