Il Premio Innovazione per la Gestione delle Risorse Umane è stato assegnato durante lo SMAU milanese appena concluso ad Ottica Avanzi per la realizzazione di un Social Portal come backbone di un processo di cambiamento ispirato ai nuovi modelli...
L’evoluzione del mercato impone alle imprese una formazione continua come unica garanzia di qualità - Oggi più che mai capitale umano e competenze costituiscono risorse chiavi di crescita economica, capaci di produrre effetti sull’incremento della...
Learn everything you need to integrate the social media community manager role into your marketing department.
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing?
It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. But at our company, Tomorrow People, we've been developing our community management team and processes to real effect over the past 16 months. I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. So how do you make the leap?
This post will tell you everything you need to know about integrating a community manager into your marketing department.
Change doesn't occur by magic, and if you want someone to change their behaviour, you need to adopt an effective approach that will encourage them to make the changes required.
The challenge for business owners and managers seeking to change the behavious of individuals or teams, is to ensure that you have many levers that you can pull, to ensure that the required outcome is achieved.
This excellent article, identifies 10 such levers, and suggests that leaders need to use them all to achieve lasting behavioural change.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.